Mark Horvath Email & Phone Number

Los Angeles, California, Us

★Successfully leverage the power of video, the massive reach of social media, and my exceptional ability in the area of storytelling to share the compelling, gritty, and unfiltered stories of homeless people from Los Angeles to Washington, D.C. and around the world. ★YouTube gave Invisible People their homepage for a day. ★First nonprofit executive invited to speak at Twitter Headquarters. The Huffington Post named me one of 11 Twitter activists you should follow.★Multiple media outlets have covered my ability to make Invisible People successful - https://www. philanthropy.com/article/A- Charity-Leader-Seeks-to-Give/ 153521★Unpresented awareness and educational campaign empowering people still experiencing homelessness to share their own stories reaching millions of people via social media every week!★5.4 billion impressions generated on social media in the last five years. Average 10-20 million impressions on social media per month. 40 million per month during a campaign. ★Chosin by Gary Vaynerchuk to partner on a high-profile Pepsi Refresh campaign at SXSW winning the grand prize of $50,000 after receiving over 30,000 votes. ★Ford Motor Company synced a landing page on their website with Invisible People’s content for 2 years.★Partnered with Hanes, Ford, General Motors, Sprint, Virgin Mobile, Murphy Oil, Delta Hotels, Petro-Canada and other on successful cause marketing campaigns. One campaign with Hanes reached 132 million people in 30 days! Multiple United States road trips sponsored by Ford. ★Commissioned by Canadian Government to travel to 24 cities in Canada to champion the Canadian Alliance to End Homelessness. ★Worked with national, regional and local governments and nonprofits to end homelessness. ★Help train nonprofit organizations around the world in social media, fundraising, and digital storytelling. ★Executed multiple successful marketing campaigns with little to no resources.

★Award-Winning Direct Response Television and Transmedia Producer – Specializing in helping nonprofit and for-profit organizations reach their goals through digital storytelling. ★Expert in creating media content, brand storytelling and designing winning digital experiences. ★Expert in designing usable strategies to help nonprofit organizations to bring awareness, donations, and support to their various causes on a tight budget.★Helped City of Los Angeles with storytelling and digital strategy to pass Prop HHH that will raise $1.2 billion and create 10,000 supportive housing units. ★Created and implemented digital community building and engagement strategy to support client's Kickstarter campaign that raised $102,699 in 30 days. ★Traveled throughout the UK training all of Mencap's midlevel and executive staff on social media use and best practices. ★Helped mental health outreach team implement mobile technology for reporting. ★Invited by Google to host a live segment on the first ever GivingTuesday Google+ Hangout-a-thon.★Member of Substance Abuse and Mental Health Services Administration steering committee helping to design technology-based peer support products. ★Present and past clients include Substance Abuse and Mental Health Services Administration, LA Kitchen, Two Bit Circus, USC Annenberg School for Communication & Journalism, United Way of Greater Los Angeles, Mencap, St Mungo's & others.

Syracuse, New York, Us

★2016 Top 100 Most-Followed CMOs on Twitter. ★Brought all marketing in-house with initial savings of over $600,000 first year.★Develop and execute:-branding for Rescue Mission Alliance’s four regional missions -branding for fourteen Thrifty Shopper retail stores throughout Central New York-all marketing and communication strategies for the entire organization. -content marketing strategy for both Rescue Mission Alliance and Thrifty Shopper reducing dependence on paid media by leveraging owned and earned media-promotional point of sale retail campaigns for Thrifty Shopper stores★Oversaw and managed all public relations and communications including events and crisis management. ★Developed and implemented marketing initiatives across entire organization.★Created and trained video production department to engage donors and customers. ★Responsiblle for 700% increase in social media engagement in two years. ★Completely re-branded all of Rescue Mission’s digital presence.★Grew Thrifty Shopper email subscribers by 15,000 by spearheading retail content marketing strategy accounting for 40% of weekly sales★Implemented and directed marketing research to increase results★Separated the cause brand and the point of sale brand to help with messaging and build audiences ★Developed, led and implemented retail customer service protocols over digital platforms★Created and implemented retail consumer-generated digital content marketing strategy with $4,500 budget that reduced paid advertising by $150,000 per year.

Outreach worker and case manager helping individuals and families experiencing homelessness access services. Family Case Manager for Los Angeles winter shelter program!

Foursquare Denomination includes over 6 million members, over 50,000 churches and nearly 60,000 ministers worldwide. Trained social media team members. Wrote strategic plans and participated in research. Improved internal communication by serving on committee that developed procedures and processes. Collected and analyzed department feedback regarding services to improve and enhance existing services. ★Cultivated branding, marketing, and promotional strategy for Foursquare conference center in Virginia.★Initiated media strategies to help Foursquare communicate more effectively in down economy. ★Restructured and branded Missions Department and served as Production Designer for feature documentary film.

Hired to help with church growth, communications and take TV program national. Designed and implemented strategic marketing plan for local church, national television, ministries, and events. Initiated accounting procedure to support national television and direct mail campaigns. Demonstrated proficiency in fund accounting and cash-flow analysis. Served as primary consultant for homeless ministry startup and operations. Held P&L responsibility with nine direct reports and 40 volunteers.★Increased market share in 2007 to #54 fastest growing church in America listed by Outreach Magazine. ★Took local TV ministry to national and international level in one year by developing a creative strategy that included partner campaign to fund it and purchased air time on religious and local secular channels. ★Designed marketing campaigns for word-of-mouth, invite cards/direct mail, television, and the Internet.★Developed relationships with local radio stations to bring in rock concerts that broke attendance records and received free advertising at no cost to the organization.★ Raised $750,00 in 3 hours (2 Sunday services) to upgrade television studio to high definition. ★Increased donations 2-fold in 3 months by creating easy-to-use e-Commerce platform.★Raised $11K in 3 hours (2 Sunday services) for 700 backpacks filled with school supplies for kids.★Created and raised $10K at 2 Sunday services for 550 “Hope Kits” to help the homeless during winter.

Special Projects Producer for large television ministry with a yearly budget of $48 million. Stayed abreast of industry standards applicable to marketing for nonprofit organizations. Assisted in resource development. Interpreted statistical analysis of marketing data. Worked with On-Air Production and Scheduling Departments to ensure efficient delivery of promos. Produced direct response infomercials for fundraising and high profile political campaigns.★Experience with planning, implementing and leading expeditions to Southern Sudan in 2004 and 2005 producing successful television programming under extreme conditions.★ 2004 Sudan direct response infomercial I produced grossed over $4 million in first five weeks!★Broke credit card response record during infomercial on Sudan and response records with 2 WHBC infomercials by initiating aggressive innovative marketing and programming ideas.

Los Angeles, Ca, Us

Oversaw programming, post-production, and multi-camera shoots for weekly primetime direct response television series. Held P&L responsibility with 4 direct reports and 15 volunteers. ★Turned around Dream Center TV show to profitability by developing new format and better content. ★Designed and implemented complete equipment remodel of post-production facility.★Established closed-captioning business to comply with FCC mandate and to add revenue.★Voted Top 100 Producers for 2001 by AV Multimedia Producer Magazine.

Starcom Television Services, Inc. was a major television syndicator distributing popular shows like Wheel of Fortune, Jeopardy, 21 Jump Street, St Elsewhere and more. Starcom also ran a mass duplication and standards conversation business. ★Managed departments with 50 direct reports that on occasion grew an additional 100 contract laborers. ★Oversaw distribution, traffic, shipping, mass duplication lab, quality control, fulfillment operations, and one of the largest film and video element vaults in Los Angeles. ★Designed earthquake-proof shelving for the film and video vaults.★Created profit margin of 13% by negotiating contracts for pricing with courier and transportation companies (FedEx, UPS, Airborne, DHL, and EXT local, national and international),★Oversaw multiple warehouse relocation projects during company expansion.