Planning and implementation of key initiatives that protect and grow revenue for strategic enterprise accounts across North America.

Directed B2B go-to-market strategy for the launch of new catering business across Central states, including messaging strategy, market segmentation and demand generation.

Responsible for marketing initiatives to generate awareness and increase sales. Executed campaigns to drive new business within corporate markets, major league and collegiate sports teams.

Managed marketing and event sales initiatives targeting department, corporate and student groups. Managed outreach communication to increase awareness of event spaces. Managed complex event coordination for on-campus events.

Developed course curriculum and provided instruction in Marketing. Combined traditional marketing principles with a hands-on approach to digital practices. Directed strategy to drive ticket sales to the Culinary Institute’s annual events.

Developed annual strategic marketing programs to increase room nights and ticket sales to the Walt Disney World Resort. Executed integrated communication strategies to raise awareness of Disney products among travel trade, media and targeted consumer groups. Managed content strategy to ensure consistent positioning and message alignment with Disney brand strategy. Produced original content to a variety of audiences across multiple mediums including press releases, promotional videos, and various collateral to support Disney brand messaging. Responsible for on-site promotion and media outreach for Disney product launches from 1989 to 2002 including Disneyland Paris, Tokyo Disneyland, Disney Cruise Line, and Disney's California Adventure.