Space Doctors is a Cultural and Creative Consultancy.As managing director and senior vice president of Space Doctors' North America office I've built a high performing team of senior consultants focusing on addressing our clients' problems and transforming their brand through thought-leadership and expertise in design, social sciences, and innovation. Our clients include Microsoft, Google, J&J, Amazon, Kraft Heinz, and Audi among others - we specialize in Innovation, R&D, Brand, and Design; establishing a through-line from insight to foresight, demand spaces and innovation platforms through hardware and software roadmaps, business and marketing strategy through to design and creative strategy.I joined with a mission to establish the NA Office - hiring, developing offer, developing business and client relationships, growing revenue. Prior to my joining, Space Doctors was a well-established insight and foresight strategic consulting firm in EMEA and APAC, but did not have a North American office - I thrive in highly ambiguous environments, wearing multiple hats, and producing structure that works for diverse creatives, high capability experts, and emerging talent. I've done this many times within corporations in many regions, this being the first on the agency side. As an anthropologist and designer, I've built innovative products and tools to help our clients reach new audiences, identify under-served markets and unrecognized opportunities, and co-create solutions with more robust and efficient methods and approaches. But most importantly, I do this through building high trust, unequivocally capable, and deeply engaged teams - because time and again team culture makes the difference.

As Lifecycle Strategist I'm responsible for leading and managing teams to define and implement end to end strategy for holistic customer experience across Full-sized trucks, Maverick, and Ranger inclusive of accessories, services, and experiences in diverse domains (family, adventure, work, play...). As an anthropologist, my approach puts culture first in framing our work in terms of understanding context, who we serve, and who we are. The primary challenges I'm asked to address entail strategic decision making where increasingly complex and rapid cultural and technological changes introduce risk to our business and our mission; then driving direction to design and implement the end to end customer experiences that both resonate across ours and our customers' values and clearly communicate our future vision.

Director of Research managing and developing high-powered and impactful managers and their teams through the development and application of multi-method qualitative research in support of our business, operations, and business partners' strategic choice making. Clients include C-Suite, DEI, HR, Design Studio, CX, and Portfolio Strategy. Working collaboratively and iteratively to inform portfolio strategy; explore, pilot, and support new businesses and partnerships; and foster innovation through social science, design-thinking, applied futuring, and critical thought leadership. Scaling our org and establishing global best practices in exploratory, generative, and evaluative research specifically in spaces of pervasive ambiguity, shifting cultural contexts, and disruptive competitive landscape.

Managed team of Research, Design, UX, and Applications Engineers. Developed and led research that explored the social and cultural meaning of technology as it pertains to the China market. Starting with a broad cultural and semiotic analysis of social imaginaries of technology and putting that in context of speculative futuring, this work structured the development of our team, vision, and roadmap. Built a strategic design innovation team, and applications team to provide technology-enabled human-centered solutions for mobility and automotive user needs for the China market (AI and Autonomy enabled experiences) Development through technology partnership - crafted core UX strategy - and established agile applications development. Advancing human-centered design methods and approaches for application in a fast-paced market - starting with primary socio-cultural research through to insights, strategy, guideline development, user journeys, wireframing, and prototyping toward application development/specification and evaluative research. Research Topics: Ludic Expression in Technology, Black Technology and Agency, Semiotics in Technology, Cultural Analysis of Service

Develop, manage, and lead strategic and applied research teams to execute primary research across brand and portfolio vision at the strategic level through to technology roadmap and implementation. Qualitative and Quantitative research - ethnography, co-creation, iterative user feedback, usability/desirability, validation. Research Topics: Privacy and Data, Agency, Trust, and Personality in AI, Human Experience of Autonomous Systems, Ownership and Trust, Future of Work

Co-developed near-term user experience autonomy vision with cross-functional team, secured alignment on expanded scope of vision, designed/executed/delivered foundational research and human centered evaluation measures, advanced data driven strategic approach to development roadmap, creating a unified vision connecting market communications through to user experience

Execute research from ethnographic fieldwork, to co-creation, to simulator studies and usability for China market. Provide applications support and UX design - design thinking tools and approaches.

Invited lecturer for Business Anthropology 3150 on Research Methods in Design Anthropology

Provided a lecture for graduate course Contextual Design Research II on situated cognition, ethnomethodology and ethnography for understanding tacit knowledge.

Provide lecture to industrial design course on Interorganizational Strategies for Enabling Design Vision.