Maria Rivera Email and Phone Number
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In my career, I quickly discovered my knack for disrupting, transforming, and building brands. As CEO at Smalls Sliders, I feel privileged to build a brand and team from the ground up. When I first tasted our incredible product, I knew this brand had a fresh perspective with opportunities to disrupt the industry.In my first year as Chief Executive Officer, our team achieved significant milestones: a 132% YOY sales increase, 8 billion+ PR media impressions, 6 million social media impressions, and the launch of new initiatives like 3PD, loyalty rewards, and a reimagined brand. We have over 350+ locations open or under development across 30 states.Before becoming CEO at Smalls Sliders, I held executive roles at Krispy Kreme, Logan's Roadhouse, TGI Fridays, Darden Restaurants, Caesars Entertainment, Hilton Worldwide and The Walt Disney Company. I leveraged my expertise in enterprise strategy, transformation, operations, and development, evidenced by results like: • Krispy Kreme: Growing US and Canada from $100M to $1B revenue and EBITDA by +15% YOY.• Logan’s Roadhouse: Achieved 22% YOY top-line growth through new pricing models, cost control, ROI on capital and marketing spend, and the introduction of new manufacturing automation.• TGI Fridays: Re-franchised 74 distressed units, moving them to profitability in saturated markets.Having served as an executive within private, public, national retail, restaurant, and hospitality companies, I bring a unique perspective from my experience in delivering profitable growth, turnarounds, and cultural transformations of both mature and emerging brands. My strategies revolve around collaborating across functions, executives, investors, and boards to connect a company’s mission with the people who support it. I measure my personal success through authentic relationships, empowering teams to grow beyond just business results, and opening doors for people to find new opportunities. Above all, I am passionate about building diverse teams and fostering a culture of collaboration, transparency, and consumer focus.I’m an advocate for DE&I and always look to champion initiatives that increase minority and female representation in the industry. I am a long-time supporter of the Multicultural Foodservice and Hospitality Alliance and Women Foodservice Forum and Board Member and Trustee of The Woodruff Arts Center's board of directors.
Rc Hospitality Group
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Founder • Managing Partner • Ceo | Architect Of Enduring BrandsRc Hospitality GroupAtlanta, Ga, Us -
Chief Executive OfficerSmalls Sliders Nov 2022 - PresentAtlanta, Ga, UsI lead a dynamic team focused on building a NextGen QSR Brand, with 350 units open or under development (and counting). Smalls is powered by its simple yet disruptive approach to delivering both drive-thru and walk-up experiences, serviced from a unique modular construction design that allows for real estate flexibility and rapid construction development. The brand champions deep commitment to service in the communities it operates by “celebrating life’s Smalls things.”Industry Recognition:• 2022: QSR magazine: 40/40 List: America's Hottest Startup Fast Casuals• 2023: Nation’s Restaurant News: Breakout Brands• 2023 & 2024: QSR Magazine: 50 Contenders• 2023 & 2024: Entrepreneur Magazine: Top New & Emerging Franchises• 2024: Inc. Magazine: 5000 Fastest-Growing Companies in America• 2024: Technomic: Future 50 Growth Chains in America -
Board Member And TrusteeThe Woodruff Arts Center 2024 - PresentAtlanta, Ga, UsArt is powerful.Building upon more than 50 years of experience, The Woodruff Arts Center showcases art that reflects the stories, history, and heartbeat of our community. We not only pass the power of art to the next generation through access and education, but we connect thousands of people- each one of them empowered to make this city stronger. The Woodruff Arts Center is home to three renowned artistic institutions: the Alliance Theatre, Atlanta Symphony Orchestra, and High Museum of Art. The Arts Center enriches the lives of more than 800,000 patrons annually, including more than 170,000 students and teachers, making us the largest arts educator in Georgia.I am proud to serve as a Trustee and further support the powerful work that the dedicated teams are doing to elevate art education, extend the table for minorities and elevate Atlanta, as we continue to drive forward the Center's mission. -
Member, Customer Advisory BoardThanx 2024 - PresentSan Francisco, Ca, UsMember of Thanx 2024 Customer Advisory Board -
Member, Board Of AdvisorsWomen In Restaurant Leadership (Wirl) 2024 - Present -
Council MemberForbes Business Council 2024 - PresentBoston, Ma, UsForbes Business Council is part of the Forbes Councils Network—a collective of vetted professional communities for senior executives and business owners in a variety of industries. Forbes Councils was created in partnership with Forbes.com by the expert community builders who founded Young Entrepreneur Council (YEC). Our mission is to connect exceptional business owners and senior executives with people and resources to help them thrive. -
MemberChief 2022 - PresentNew York, Ny, UsChief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most influential women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them. -
President, Krispy Kreme UsKrispy Kreme 2022 - 2022UsProven, people centric country/BU leader focused on transformation, strategic channel growth, brand development and financial delivery.Full US P&L and business model ownership ($1B+), while leading all functions, including brand marketing, finance, US development, D2C, franchise and omnichannel company operations. Highlights:- Successful track record of overseeing and directing brand strategy as well as the development and execution of shop company growth and profit goals.- Provided insights into financial impact and ROI from disciplined planning and measurement of actions while uncovering brand strengths.- Leading and motivating internal teams to reach maximum potential.- Strong background in developing relationships through strategic initiatives, processes, and systems.- Experienced in leading companies through growth periods, developing talent and increasing brand value creation.Member of the company's Executive Leadership Team and Board Member for W.K.S. Krispy Kreme and for our 501c KKI Relief Fund -
Chief Operating Officer, Krispy Kreme Us & CanadaKrispy Kreme 2018 - 2022UsReporting to the President of North America, Member of the Executive, Global and North American Leadership teams. Led the $1B fully integrated P&L for all company and franchise operations, omnichannel retail foodservice, digital commerce, and delivered fresh daily businesses. 2021 Highlights:- Winner: 2021 Best Brand in Category- Health and Safety (Consumer Health and Safety Index)- 2021 #1 in Brand Love in the US- Restructured the field organization to position for growth and new omnichannel business model- Conceptualized, implemented and launched new end to end labor, demand and supply planning systems to best manage an integrated business planning model- Sunset legacy DSD business and stood up over 5,200 new delivered fresh daily points of access across the network in less than a year2020 Highlights:- Exceeded planned EBIDTA for 2020 delivering 4300 bps growth vs prior year, aided by double digit new shop openings across the system and our grand re-entry to market in NYC- Executed end to end full integrations of nine newly acquired entities into the company ownership- Global Flagship in Times Square- winner of PRSA Silver Anvil and winner Shop! Global Design Award- Led the corporate response and business strategy that generated business resiliency through the global pandemic. Worked closely with CEO & Global Leadership to align thoughtful decisions with business responsibility. 2019 Highlights:- Completed full integration of three newly acquired entities into the company footprint- Named by Nation’s Restaurant News as 2019 America’s most “craveable” brand- Named by Newsweek as top in “Best Customer Service for 2019” in the Doughnut Chain categoryBoard Member for W.K.S. Krispy Kreme and for Krispy Kreme Inc. Fund | Global Chair for Diversity, Equity and Inclusion | Chair for Global Operations | Member of the US Investment Committee. -
Vice- President, Krispy Kreme Us & Canada RetailKrispy Kreme 2016 - 2018UsLead, support and administer all domestic company and franchise operations for Krispy Kreme Doughnut Corporation. Direct accountability for all domestic Operations Services teams that supported the retail on premise, off premise, franchise, facilities, development and operations excellence functions.Highlights:- Integrated over eleven newly acquired markets into the company - Delivered all acquisitions and new store openings to meet and or exceed pro forma expectations- Achieved incremental efficiencies equal to $20+ million dollars in EBITDA over a two-year period- Best in class overall turnover: Improvement of 28% since program inception and 17% YOY -
Board MemberWks Restaurant Group 2019 - 2022Cypress, Ca, UsBoard Member for WKS Krispy Kreme, a joint venture partnership between WKS Restaurant Group and Krispy Kreme, Inc.-Provides fiduciary and entity advisement. -Lends support in developing operational and people strategies -
Founding Member, Surge By Signature LeadersSignature Leaders 2018 - 2021Atlanta, UsSignature Leaders, and its premier Signature Program is sponsored and supported by a consortium of Global C-suite Executives. The 100 women selected each year from more than 70 global companies is designed to accelerate leadership capability for women executives. The Signature Program brings cross-industry, cross-functional, and cross-continental experience to the richness of the learning and sharing format, and is taught almost exclusively by C-suite executives currently in their role. Peer executives engage in deep discovery that bridges the personal and professional capabilities to augment their own distinct "signature" style. Graduates of the program become part of the broader Signature Network. -
Executive Vice President Of OperationsLogan'S Roadhouse 2014 - 2016UsLed both the enterprise support and operations functions for Logan's Roadhouse, Inc. Member of the Executive Team. Responsible for the operation of this casual dining brand with $626 million in restaurant sales and more than 230 company owned restaurants and twenty-six franchised locations over a span of 23 states. Responsibilities included direct accountability and management of the field operations team, development (real estate, facilities, design & construction), learning & development, field training , operations integration & enterprise shared services, support center administration and people services.Delivered company best/record levels of guest satisfaction with improved consistency across the company. Led through executive-level change leadership, turning around underperformance and leading the enterprise to its first positive YOY sales performance in more than 16 quarters through improved capacity and service.Key executive and operations partner for Logan's successful debt restructuring. -
Vice President Of OperationsTgi Fridays 2012 - 2014Dallas, Texas, UsResponsible for all company operations in the northeast with nine regional direct reports, unit sales of $245 million and leading over 4.5K team members. Increased sales by $2.4 million or 3.8% versus prior year by improving guest satisfaction, throughput and implementing geo targeted marketing initiatives.Increased EBITDA by $3 million or 45.6% versus prior year, improving sales forecast accuracy, labor deployment system, and process disciplines across the organization.Raised Guest Satisfaction by 3 points over prior year by relentless execution of dining room deployment and management engagement.M&A integration operations partner through the successful separation from Carlson and subsequent acquisition by Sentinel Capital Partners. -
Vice President Of OperationsDarden 2007 - 2012Orlando, Fl, UsLed Olive Garden’s fastest growing division consisting of 80 plus restaurants across five states that represented over $300 million of restaurant sales. Consistently improved profitability through focused and consistent labor management, food waste control, and proactive management of direct operating and maintenance expense. Dramatically reduced management turnover from 29% to 17% and employee turnover from 144% to 89%. Improved management internal promotion rate from 15% to over 30% and service levels YOY. -
Vice President Of Food & BeverageCaesars Entertainment Corporation 2006 - 2007Las Vegas, Nv, Us -
Director Of Food And BeverageHilton Worldwide 2004 - 2006Mclean, Va, Us -
Area Operations Manager, Parks And Resorts F&B OperationsWalt Disney World 1997 - 2004Lake Buena Vista, Florida, Us
Maria Rivera Skills
Maria Rivera Education Details
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Colorado Technical UniversityOrganizational Leadership And Change -
Rollins CollegeLiberal Arts And Sciences -
Universidad De Puerto RicoOrganic Chemistry
Frequently Asked Questions about Maria Rivera
What company does Maria Rivera work for?
Maria Rivera works for Rc Hospitality Group
What is Maria Rivera's role at the current company?
Maria Rivera's current role is Founder • Managing Partner • CEO | Architect of Enduring Brands.
What is Maria Rivera's email address?
Maria Rivera's email address is mr****@****eme.com
What is Maria Rivera's direct phone number?
Maria Rivera's direct phone number is +1.972.662*****
What schools did Maria Rivera attend?
Maria Rivera attended Colorado Technical University, Rollins College, Universidad De Puerto Rico.
What skills is Maria Rivera known for?
Maria Rivera has skills like Leadership, Hospitality, Restaurant Management, Food And Beverage, Restaurants, Team Building, Management, Catering, Employee Relations, Hiring, Leadership Development, P&l.
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