Mark Simpson Email and Phone Number
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Product Marketing is critical to the success of a company and I am passionate about dialing in Product-Market fit, keeping messaging crisp and on target, and developing effective Go-to-Market strategies. I thrive in the role that optimizes the intersection of Marketing, Product, and Sales helping all three teams work together to function more effectively.Experience in start-up environments, B2B, SaaS, Fintech, PropTech, MarTech, financial services and logistics.Key Strengths Include: Go-To-Market Strategy, Messaging and Positioning, Competitive Intelligence & Analysis.Highly comfortable with technology due to engineering degree and years of experience working with advanced software, AI, and cloud environments.
Simpson Consulting
View- Website:
- simpsontracy.com
- Employees:
- 1
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Product Marketing ConsultantSimpson Consulting Oct 2022 - PresentPositioning, messaging, go to market strategy, competitive intelligence, sales enablement, personas, collateral, case studies, customer feedback, market insights, marketing assetsExpertise in B2B, SaaS, Fintech, Martech, Logistics
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Principal Product Marketing ManagerAdroll, A Division Of Nextroll Feb 2022 - Sep 2022San Francisco, Ca, Us* Developed messaging, product web page, training, help center documentation, demo videos, and battle cards to highlight our advantages over key competitors. Managed the Go-to-Market process for my product area as part of the broader launch of AdRoll’s Marketing & Advertising Platform* Launched segment marketing program to build off of success in the Forex Trading and Crypto Trading spaces. Foundational work included development of messaging & positioning, key benefit identification, segment-focused web page creation, ad campaign and blog post program to activate traffic to the page and drive MQLs. Also supported initiative into NFT market* Marketed core elements of AdRoll’s platform focused on highlighting the key advantages including AI-driven segmentation and omni-channel audience management. Launched a browser-based wizard to optimize implementation of AdRoll’s pixel to counter the impact of Third Party Cookie deprecation. -
Advisor (B2B Saas Product Marketing Domain Expert)Connect - San Diego Nov 2019 - Sep 2022San Diego, California, Us -
Product Marketing LeadXclaim Sep 2021 - Jan 2022Los Angeles, Ca, Us• Developed marketing strategy, positioning and messaging for a complex, multi-audience market to introduce a cloud-based financial marketplace for bankruptcy claims, educate and build trust with corporate and small business claim holders, and welcome institutional buyers• Led the evolution of the marketing website from basic Hubspot to Webflow platform. Identified and engaged a cutting edge agency to completely redevelop the website including new copy, dynamic interactions, and animations to drive audience engagement to the next level• Supported product team with Go-to-Market planning for a key new feature and worked with the growth marketing manager to increase outbound marketing campaign effectiveness• Developed a content marketing plan, including blog refresh, newsletter creation, and analytics content• Submitted winning bid for Built-in LA Best Places to Work in 2021 award -
Director Of Product MarketingClear Capital Feb 2019 - Mar 2020Reno, Nevada, Us* Introduced Product Marketing to the company and built the function to work with Marketing, Sales and Product to align the three departments and enable 20% sales growth in 2019* Led the re-development of the company home page to highlight the company's aspirational and literal product offering to the market (www.clearcapital.com) while optimizing site traffic patterns* Built a solution page for a key industry initiative www.clearcapital.com/modern starting with the key messaging, identifying the critical assets the company can provide to users, and communicating it effectively and efficiently* Developed a "Pathway to Performance" collateral series which outlines how key segments can use the products and a "Customer Success Story" series to highlight key wins and benefits to potential customers* Led cross-functional team to deliver foundational marketing assets* Worked with C-level execs, EVPs, VPs, Directors and Managers to incorporate their viewpoints and gain consensus on direction for the company and product messaging -
Director Of Product Marketing & Go-To-Market StrategyHousecanary Apr 2017 - Nov 2018San Francisco, California, Us* Successfully directed and executed the marketing launch for our flagship products -- including message development, competitive analysis, pricing, naming of the product, product page & sales collateral creation, digital demand generation, PR, social, integration into website, conference support, and more* Led development of content to drive traffic (best performing piece drove 8x average daily traffic) and generate demand including ebooks, blogposts, product intro videos, conference banners and looping videos, sales collateral.* Enabled the sales team with presentations, message development and asset creation* Created foundational product marketing assets for Agile Evaluation product which launched in Q1 2018 to serve our two key target markets and drive revenue growth* Conceptualized and drove our Valuation Suite marketing program which integrates all of our products into an unified offering for key customer segments* Defined our customer segments and developed marketing messages &programs, audience pages and segment specific content* Built our Marketing team's Account-Based Marketing (ABM) capabilities including tech stack, key account lists, personas & tailored approach for each segment -
Adjunct Professor - Entrepreneurial MarketingCalifornia State University San Marcos Jan 2017 - Jun 2017San Marcos, Ca, Us -
Market Strategy Consultant & Interim DirectorSimpson Consulting Jun 2006 - Dec 2016Multiple consulting engagements for a now $4B revenue corporation. Supported executive management through return to profitability, sales growth, and several acquisitions. Clients included CEO, COO, VP Sales, VP Operations, Board of Directors, Private Equity Owners
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Senior Manager -- M&A Strategy ConsultingPwc May 2005 - Jun 2006GbCommercial Due Diligence for private equity and corporate buyers -
Senior Product Marketing Manager In B2B WirelessAt&T Sep 2003 - Apr 2005Dallas, Tx, UsIdentified and defined product and marketing opportunities and threats using pricing analysis, competitive intelligence, market research, sales force feedback and custom deal team input resulting monthly growth rate in new subscribers on flagship business-specific rate plan averaged 15 percent -
Pricing ManagerGe Capital Nov 2002 - Aug 2003Norwalk, Ct, UsSupported cross-functional product development team through analysis of financial projections, customer behavior, revenue enhancement, customer acquisition cost-benefit and migration plans -
Summer AssociateStartech Early Ventures Jun 2001 - Aug 2001
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Avp, Business Planning & AnalysisWells Fargo May 1998 - Aug 2000San Francisco, California, Us -
Analyst, Management ConsultingArthur D. Little Sep 1995 - Feb 1998Brussels, Be
Mark Simpson Skills
Mark Simpson Education Details
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University Of PennsylvaniaEngineering -
The Wharton SchoolEconomics
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The Wharton SchoolMarketing And Entrepreneurial Management
Frequently Asked Questions about Mark Simpson
What company does Mark Simpson work for?
Mark Simpson works for Simpson Consulting
What is Mark Simpson's role at the current company?
Mark Simpson's current role is Product Marketer | Wharton MBA.
What is Mark Simpson's email address?
Mark Simpson's email address is ma****@****oll.com
What is Mark Simpson's direct phone number?
Mark Simpson's direct phone number is +176050*****
What schools did Mark Simpson attend?
Mark Simpson attended University Of Pennsylvania, The Wharton School, The Wharton School.
What skills is Mark Simpson known for?
Mark Simpson has skills like Leadership, Product Marketing, Marketing Management, Consulting, Business Transformation, Complex Problem Solving, Executive Management, Forecasting, Business Development, Market Research, Competitive Analysis, Finance.
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