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@adroll.com
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2 phones found area 760 and 770
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LinkedIn matched
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Mark Simpson is listed as Product Marketer | Wharton MBA at Simpson Consulting, a with 1 employees, based in San Diego County, California, United States. AeroLeads shows a work email signal at adroll.com, phone signal with area code 760, 770, and a matched LinkedIn profile for Mark Simpson.
Mark Simpson previously worked as Product Marketing Consultant at Simpson Consulting and Principal Product Marketing Manager at Adroll, A Division Of Nextroll. Mark Simpson holds Bachelor’S Degree, Engineering from University Of Pennsylvania.
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AeroLeads found 1 current-domain work email signal for Mark Simpson. Compare company email patterns before reaching out.
Product Marketing is critical to the success of a company and I am passionate about dialing in Product-Market fit, keeping messaging crisp and on target, and developing effective Go-to-Market strategies. I thrive in the role that optimizes the intersection of Marketing, Product, and Sales helping all three teams work together to function more effectively.Experience in start-up environments, B2B, SaaS, Fintech, PropTech, MarTech, financial services and logistics.Key Strengths Include: Go-To-Market Strategy, Messaging and Positioning, Competitive Intelligence & Analysis.Highly comfortable with technology due to engineering degree and years of experience working with advanced software, AI, and cloud environments.
Listed skills include Leadership, Product Marketing, Marketing Management, Consulting, and 33 others.
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A career timeline built from the work history available for this profile.
Positioning, messaging, go to market strategy, competitive intelligence, sales enablement, personas, collateral, case studies, customer feedback, market insights, marketing assetsExpertise in B2B, SaaS, Fintech, Martech, Logistics
San Francisco, Ca, Us
* Developed messaging, product web page, training, help center documentation, demo videos, and battle cards to highlight our advantages over key competitors. Managed the Go-to-Market process for my product area as part of the broader launch of AdRoll’s Marketing & Advertising Platform* Launched segment marketing program to build off of success in the Forex Trading and Crypto Trading spaces. Foundational work included development of messaging & positioning, key benefit identification, segment-focused web page creation, ad campaign and blog post program to activate traffic to the page and drive MQLs. Also supported initiative into NFT market* Marketed core elements of AdRoll’s platform focused on highlighting the key advantages including AI-driven segmentation and omni-channel audience management. Launched a browser-based wizard to optimize implementation of AdRoll’s pixel to counter the impact of Third Party Cookie deprecation.
Los Angeles, Ca, Us
• Developed marketing strategy, positioning and messaging for a complex, multi-audience market to introduce a cloud-based financial marketplace for bankruptcy claims, educate and build trust with corporate and small business claim holders, and welcome institutional buyers• Led the evolution of the marketing website from basic Hubspot to Webflow platform. Identified and engaged a cutting edge agency to completely redevelop the website including new copy, dynamic interactions, and animations to drive audience engagement to the next level• Supported product team with Go-to-Market planning for a key new feature and worked with the growth marketing manager to increase outbound marketing campaign effectiveness• Developed a content marketing plan, including blog refresh, newsletter creation, and analytics content• Submitted winning bid for Built-in LA Best Places to Work in 2021 award
Reno, Nevada, Us
* Introduced Product Marketing to the company and built the function to work with Marketing, Sales and Product to align the three departments and enable 20% sales growth in 2019* Led the re-development of the company home page to highlight the company's aspirational and literal product offering to the market (www.clearcapital.com) while optimizing site traffic patterns* Built a solution page for a key industry initiative www.clearcapital.com/modern starting with the key messaging, identifying the critical assets the company can provide to users, and communicating it effectively and efficiently* Developed a "Pathway to Performance" collateral series which outlines how key segments can use the products and a "Customer Success Story" series to highlight key wins and benefits to potential customers* Led cross-functional team to deliver foundational marketing assets* Worked with C-level execs, EVPs, VPs, Directors and Managers to incorporate their viewpoints and gain consensus on direction for the company and product messaging
San Francisco, California, Us
* Successfully directed and executed the marketing launch for our flagship products -- including message development, competitive analysis, pricing, naming of the product, product page & sales collateral creation, digital demand generation, PR, social, integration into website, conference support, and more* Led development of content to drive traffic (best performing piece drove 8x average daily traffic) and generate demand including ebooks, blogposts, product intro videos, conference banners and looping videos, sales collateral.* Enabled the sales team with presentations, message development and asset creation* Created foundational product marketing assets for Agile Evaluation product which launched in Q1 2018 to serve our two key target markets and drive revenue growth* Conceptualized and drove our Valuation Suite marketing program which integrates all of our products into an unified offering for key customer segments* Defined our customer segments and developed marketing messages &programs, audience pages and segment specific content* Built our Marketing team's Account-Based Marketing (ABM) capabilities including tech stack, key account lists, personas & tailored approach for each segment
San Marcos, Ca, Us
Multiple consulting engagements for a now $4B revenue corporation. Supported executive management through return to profitability, sales growth, and several acquisitions. Clients included CEO, COO, VP Sales, VP Operations, Board of Directors, Private Equity Owners
Gb
Commercial Due Diligence for private equity and corporate buyers
Dallas, Tx, Us
Identified and defined product and marketing opportunities and threats using pricing analysis, competitive intelligence, market research, sales force feedback and custom deal team input resulting monthly growth rate in new subscribers on flagship business-specific rate plan averaged 15 percent
Norwalk, Ct, Us
Supported cross-functional product development team through analysis of financial projections, customer behavior, revenue enhancement, customer acquisition cost-benefit and migration plans
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Mark Simpson works for Simpson Consulting.
Mark Simpson is listed as Product Marketer | Wharton MBA at Simpson Consulting.
AeroLeads has found 1 work email signal at @adroll.com for Mark Simpson at Simpson Consulting.
AeroLeads has found 2 phone signal(s) with area code 760, 770 for Mark Simpson at Simpson Consulting.
Mark Simpson is based in San Diego County, California, United States while working with Simpson Consulting.
Mark Simpson has worked for Simpson Consulting, Adroll, A Division Of Nextroll, Connect - San Diego, Xclaim, and Clear Capital.
You can use AeroLeads to view verified contact signals for Mark Simpson at Simpson Consulting, including work email, phone, and LinkedIn data when available.
Mark Simpson holds Bachelor’S Degree, Engineering from University Of Pennsylvania.
Mark Simpson is listed with skills including Leadership, Product Marketing, Marketing Management, Consulting, Business Transformation, Complex Problem Solving, Executive Management, and Forecasting.
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