Mark Hudson Email and Phone Number
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As a global marketing executive, I have an exceptional record of turning around struggling companies to increase market share, improve profits, and position the company favorably for acquisition. My expertise includes global supply chain strategies, business analytics, and innovative go-to-market approaches that generate industry-leading results. I excel at creating highly effective marketing strategies including spearheading new product launches, leading companywide rebranding initiatives, and developing consistent corporate and product messaging. I’ve created marketing strategies for some of the largest CPG manufacturers and retail chains. I have a knack for effectively articulating product ROI to prospective customers, evaluating optimal market entry points, and streamlining the RFP/RFQ process. I’ve also been successful in introducing cost-saving production measures that maintained quality while increasing profits. In my previous role with CBX Software, I transformed the company from a technology/development-driven organization into a sales and marketing-driven organization. My efforts have resulted in a 30% increase in website traffic, a 59% improvement in keyword performance, and an increase in click-through rates of social media postings of more than 700%. I enjoy the challenge of articulating software architecture, development, and design. I’ve played and coached baseball at high levels, which has reinforced my competitive nature. Also, these experiences have helped make me a better leader. At the same time, I’m a team player with an entrepreneurial spirit who loves the challenge of marshaling a company’s resources to achieve goals.Skills: Go-to-Market Strategy, Business Development, Product ROI Analysis, International Marketing, Competitive Analysis, Market Analysis, Sales & Marketing Leadership, Product Development & Launch, Change Management, Branding, Rebranding, Positioning, Cloud Solutions, SaaS Solutions, B2B Marketing
Ipv Curator
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Chief Marketing OfficerIpv Curator Dec 2021 - PresentCambridge, Cambridgeshire, GbSoftware to manage and edit video remotely and at scale. Curator, a media and video management platform accelerates workflows and enables editors, producers, and media managers to work more productively and together from anywhere. Used by world-leading broadcasters and brands: WarnerMedia, Hearst, The Home Depot, The NBA, NASA, AMPAS, and many more.
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Vice President, Global Marketing & CommunicationsCbx Software May 2017 - Nov 2021CBX Software is a privately held, Hong-Kong-based company that specializes in product lifecycle management, global retail sourcing, supply chain automation software, and extended quality assurance solutions. I was recruited to transform CBX from a technology and development-driven organization into a sales and marketing-driven organization. In this role, I plan and execute strategy, grow brand awareness, and increase the sales funnel. I also plan and execute go-to-market strategy for the company’s new solution line and build out consistent collateral across all verticals. After spearheading the redesign and relaunch of the company’s website, traffic increased an average of 30% in just one year. The SEO strategy I implemented achieved keyword performance of +59% YTD and software domain ranking for 734 keywords, which represents a 52% increase in just six months. In addition to improving click-through rates of social media postings by more than 700%, I increased click-through rates on multiple targeted campaigns for top 50 accounts by more than 20%. With a concerted effort to increase the global marketing team’s output, my team consistently produced five blogs, two press releases, and a whitepaper every month. By restructuring the annual CBX event including redesigning the marketing approach and messaging, event attendance increased 60%.
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Senior Merchandising Support & Data AnalystAhold Delhaize Sep 2016 - May 20171506 Ma Zaandam, NlAhold Delhaize is a $63.2B grocery food retailer with more than 6,500 stores worldwide and 225,000 employees. To support the company’s most difficult and high-growth business portfolios, I introduced industry-leading software technology and big data analytics, as well as managed technology vendors to improve platform performance and training. I also improved the strategic budgeting process and managed retail planning stages, strategic roadmap, product assortment, execution, and measurements. By implementing an assortment roadmap optimization tool, I was able to increase category sales an average of 1.9% in just six months, which represented $600K+ in new revenue. Through the introduction of single-hierarchy changes to streamline business insights, I elevated reporting to 98.7% data accuracy across all reporting tools. To improve market share for the Natural Organic team portfolio, I introduced planogram execution and a space-to-sales analysis platform that targeted market opportunity gaps. These efforts improved market share 4.6 points. The assortment 3.0 process/planning workflow I developed helped deliver optimal category placement. Initiatives I led resulted in more than 200 successful item placements for emerging categories. -
Senior Global Marketing ManagerTrace One Mar 2013 - Jul 2016Puteaux, Île De France, FrTrace One is a startup company offering business solutions in conjunction with FDA regulations through product lifecycle management and other retailer-manufacturer-supplier (R+M+S) dedicated supply chain collaboration tools. As the Marketing Manager for Global Product Strategy, I managed marketing and strategic partnership go-to-market initiatives including pricing, associations, analyst relationships, trends, competition analysis, global regulations and standards, and customer case studies. By spearheading new product development and launch, I was able to generate several million dollars in new product sales. I also standardized the RFP/RFQ process, which allowed the sales team to respond to potential clients 50% faster. In an effort to increase the company’s sales pipeline, I led a company re-branding initiative that included a complete website redesign, new logo and tagline, enhanced website content, and extensive employee training. These efforts increase the company’s sales pipeline 200%. The ROI calculator I developed was highly effective in correlating the benefits of using Trace One solutions for manufacturers and retailers. The calculator led to as much as a 60% increase in productivity, one-three months reduction in the time to market, and a .05% to 1% reduction in purchasing price. I led the Trace One/Walmart private space test initiative with Del Monte Foods, which involved 118 SKUs of canned fruit and vegetables; Lance Private Brands, with 31 SKUs of grocery and cookies; and Plumrose USA, with 45 SKUs of deli. I spearheaded an initiative to obtain SGS and GS1 Germany as Trace One partners. -
Senior Product Marketing ManagerWebster Industries Oct 2006 - Sep 2012UsWebster Industries is a private label, institutional and branded manufacturing company of plastic products for grocery store chains, DIY hardware chains, mass merchants, drugstore chains, distributors, wholesalers, and small independent retail chains. As the Senior Product Marketing Manager, I managed store brands for Walmart in the US and Canada, Big Lots, White Rose, and Krasdale, as well as Webster’s branded trademarks. In total, I managed 45% of the company’s total business. I spearheaded P&L, budgeting, operations, forecasting, cost/benefit analysis, market analysis, and product lifecycle direction. I also provided critical analysis support for Walmart US for all supply-chain management and manufacturing functions. One of my greatest career wins has been development of a new “green” trashcan liner for Walmart. This single product catapulted Webster’s gross revenues from Walmart by $6M. My efforts with the “Earth Sense” brand of can liners extended our presence from three SKUs to nine SKUs in just two years, with revenue increases of more than $2M. The in/out promotional product line I introduced to DIY hardware chains was picked up exclusively by Home Depot. In response to the rise in oil prices, I led cost-saving production measures including down-gauging can liners without sacrificing strength. Through improved forecasting accuracy initiatives, we achieved 92% accuracy in cases sold vs. cases forecasted (a 27% improvement over the previous year). I also reduced SKUs on shortage reports 43% in just one year.
Mark Hudson Skills
Mark Hudson Education Details
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Franklin Pierce UniversityMarketing -
University Of PhoenixMarketing
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University Of New HampshireBusiness Management
Frequently Asked Questions about Mark Hudson
What company does Mark Hudson work for?
Mark Hudson works for Ipv Curator
What is Mark Hudson's role at the current company?
Mark Hudson's current role is Chief Marketing Officer ★ Innovative go-to-market strategies that generate industry-leading results.
What is Mark Hudson's email address?
Mark Hudson's email address is ma****@****are.com
What is Mark Hudson's direct phone number?
Mark Hudson's direct phone number is +190447*****
What schools did Mark Hudson attend?
Mark Hudson attended Franklin Pierce University, University Of Phoenix, University Of New Hampshire.
What are some of Mark Hudson's interests?
Mark Hudson has interest in Children, Civil Rights And Social Action, Education, Science And Technology, Arts And Culture.
What skills is Mark Hudson known for?
Mark Hudson has skills like Management, Forecasting, Product Marketing, Strategy, Marketing, P&l Management, Market Analysis, Negotiation, Business Development, Leadership, Pricing, Market Research.
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