In this role, I am responsible for developing and implementing employment branding strategies designed to attract and retain talent across the Journeys organization with a primary focus on stores. I am also responsible for develop a talent pipeline for roles and managing the process to fill job openings. I have the opportunity to manage event and recognition projects within Journeys, designed to engage and retain current employees.

- Planned & executed 30+ employee-facing events, incentives & activities annually that strengthen company culture & employee engagement.- Crafted the employment branding strategy & culture-driven programs for internal & external audiences to support company core values. - Developed, implemented & managed international recruiting programs, campaigns & tools to support hiring 40,000 employees annually across all 1,100+ Journeys & Little Burgundy store locations & the corporate office. - Managed full-cycle recruiting process for openings within Journeys & Little Burgundy.- Managed two applicant tracking systems with a focus on enhancing UX & ensuring compliance with labor legislation.

- Designed & implemented employee events, recruiting programs & rewards/recognition initiatives.- Created original data dashboards to prove ROI on employee-centered actions like tenure, turnover, demographics, time-to-hire, hire sourcing & promotions. Data is used to advise executives on progress of team initiatives.- Managed budget to reduce spending while increasing applications by optimizing job board strategy.- Served as founding member of DEI training task force.

- Assisted with planning & execution of 20+ employee events annually to drive retention, engagement & sales. - Originated recognition program to reward corporate employees based on company’s core values. - Served as lead recruiter for 70+ corporate openings annually. Formalized hiring process & strategy for corporate hires with a focus on internal mobility. Served as career advisor for store employees seeking corporate careers.- Built recruitment marketing strategy to boost the store census by 50% semi-annually with a focus on social media, digital advertising and in-store marketing.

- Consulted with management to determine appropriate communication strategies with stakeholders- Executed production of communication projects such as a menu refresh and employee handbook update- Managed and generated content for social media platforms, as well as tracked metrics to analyze performance and trends- Wrote thought-leading articles for industry publications- Photographed product and designed marketing graphics for cross-channel use- Studied and identified trends in the gift marketplace- Selected, negotiated prices, ordered and creatively merchandise gift items- Worked with clients on a daily basis to improve customer experience

- Assisted in the planning of internal events, such as the annual Sales Meeting (a one-million dollar, four-day event with six hundred attendees)- Created digital and print event communications and event logos using Adobe Create Suite- Built multi-platform event application for attendees- Planned menus- Created attendee feedback survey and analyzed data to generate suggestions for future events- Engaged in price negotiation with vendors and aided in successfully meeting targeted budgets

- Constructed and executed a social media marketing plan and delivered presentation to senior executives- Created innovative digital marketing content for multi-channel distribution; developed editorial calendar to manage content- Performed competitive analysis of industry leaders’ social media usage and benchmarked metrics- Researched customer backgrounds to generate marketing personas- Crafted email marketing campaign materials using Marketo and Emma tools- Created, copyedited, proofread and revised both print and electronic marketing materials