Mia Hernandez Email & Phone Number

​​- Facilitate pre-game and in-game ceremonies and sponsor activations, including escorting pre-game guests, running interactive games, and selecting on-camera contestants- Engage with all fans while representing the Los Angeles Dodgers brand in a professional and upbeat manner at all times

- Analyzed marketing assets using Google Analytics to identify the pitch new strategies for growth within each channel for the upcoming month - Curated the content calendar for all social media platforms while creating a strategy to increase engagement- Used Adobe Photoshop to create compelling and informational graphics- Wrote biweekly blog posts to improve SEO, increase inbound sales and demonstrate industry knowledge on the company website - Established relationships with engineering and tech industry media and influencers

- Planned and executed community relations events to provide recognition to the Sparks organization while fulfilling the team goal of impacting the LA community positively- Developed social media campaigns and strategies to increase engagement and followers for the Jr. Sparks Instagram account- Researched and proposed partnership opportunities for a Sparks youth basketball tournament to identify growth opportunities and increase tournament enrollments- Managed the Sparks youth basketball database to ensure all registrations, payments, and program communications are organized to provide budget projections and execute all youth basketball events

- Assisted with coordinating pregame, in-game, and post-game broadcast interviews between Wildcats personnel and multiple media outlets while building relationships with other employees and media members - Multi-tasked to assist with pregame activations while confirming that public relations pregame timeline was being kept to during the fast pace environment of game days- Recorded and transcribed post-game press conferences of home team players and coaches

- Fostered relationships with media and VIP guests while escorting and hosting each guest to guarantee that they had a positive game-day experience- Distributed media credentials for 5 hours before each game to ensure each media members needs were met and all credential problems were resolved- Recorded and transcribed visiting team quarterback postgame press conferences- Set up and broke down the press box and media rooms

Orange County, California Area

- Produced in-depth analysis of the sponsorship market for the NBA Summer League and National Basketball Coaches Association, presenting opportunities for mutually beneficial and strategic relationships - Spearheaded an email marketing campaign for the sports business program offered at NBA Summer League, resulting in a 50% increase in email responses and full program registrations- Composed monthly event recaps for NBA Jr. Summer League Tomorrow’s Stars Foundation websites to provide updates on the community outreach programs to increase SEO- Assist with social media management for clients including NBA Summer League, Adidas grassroots youth basketball, and National Basketball Coaches Association

Orange County, California Area

Sports Information Intern: - Wrote game recaps and game notes for the Chapman Athletics website- Compiled in-game statistics for various sports teams including basketball, baseball, softball, and lacrosse- Assisted in the production of game days and annual Athlete Appreciation DayFront Desk Receptionist:- Assisted with office administration duties, greeted guests, and provided great customer service while answering and directing any inquiries about the Athletics Department Athletic Training Assistant Assist: - Set up and broke down athletic training equipment at games and in Athletic Training rooms

Orange County, California Area

-Spearheaded social media campaign to boost name recognition, retention, and registrations for youth STEM afterschool programs while establishing a more cohesive brand- Analyzed youth STEM afterschool program market in Southern California to identify profitable growth opportunities- Created social media graphics and marketing materials using Adobe Photoshop and Adobe Illustrator

Orange County, California Area

- Supported recruiting efforts by preparing onboarding packets, conducted interviews and helped with the integration of new employees into the office - Acquired event planning, interpersonal, and recruiting skills

Orange County, California Area

- Audited the company website using google analytics to improve website SEO, increase conversion rates, and created a dashboard of various data metrics to aid the sales team- Researched employee incentives and benefits and purposed the best option for the company resulting in a 401K plan to be offered the following year- Utilized the company ERP system to complete new order entries, accounts payable and receivable processes and digitize the previous company filing system