Oversee all operations and business activities with P&L responsibilityDirectly manage all new product deployments and integrations in IT and marketing, providing guidance and direction to the team Develop and implement a recovery business plan ensuring alignment with objectives of shareholdersDevelop and deploy a new business line – online sales and service delivery. Support with operational procedures, marketing funnel set-up and optimization and financial set-up Execute marketing strategies, collaborating closely with the marketing team (SEO and PPC) to optimize and expand advertising campaigns (managing an average budget of 150k - 300k USD). Concentrate on customer acquisition, designing and managing effective marketing funnels, and ensuring seamless integration between marketing, sales, and service delivery.Manage P&L, analyse accounting and financial data, and present developments to shareholders and franchise team Collaborate with CRM development team to adapt the system to support new business initiativesCultivate and maintain trust relations with key partners, stakeholders and IT project teamsOptimize operations and restructure company set-up to become cost efficientFranchise relationship management: ensure compliance, implementation as well as manage and support new contract negotiations.

Develop and implement Yearly Sales Plan and budget together with GM and international franchise team Actively involved in online marketing activities on Google and Yandex with combined budget over USD100K/monthAnalyse customer-related data to suggest product and and customer experience improvementEnhance and implement local customer retention and referral strategies Initiate and support in house CRM system developments, working closely with programmer team Lead the transition of the call center setup from SIP trunk to VoIP, providing training and support to the team.

Oversee targets and performance of Sales and Service Departments, leading a team of 80 peopleOversee and implement Training Agenda for Sales and Service Departments according to franchise standards and local requirements (by leading the respective heads of department)Set-up KPIs for both sales and service, evaluate performance and drive improvementDevelop and implement product pricing, and monthly campaigns to increase salesSupport all branches and Directors in implementing sales plans, develop tracking systems and forecasting.

Develop and implement service strategies aligned with company objectives.Drive internal revenue growth through returning customers and referralsPrepare and manage annual budget for service department, controlling costs within budget.Set up KPIs, evaluate team's performance, and guide improvements in service quality

Participate in selecting candidates for various positions within the service departmentManage Instructors teamDetermine training needs - understand if staff is conscious of all operating principles and products Train, coach, facilitate - provide hands-on coaching for all new instructors or sales staff - as needed, on-the-job follow-up and other ad-hoc coaching/facilitation as appropriate.Instructional and curriculum design - develop and update materials to ensure they reflect current state of the operational business principles and line of products, perform needs analysis to identify gaps in current training materials, evaluate and update curriculum Evaluate training effectiveness and modify materials and format based on feedback.Work with peers in order to ensure training modules are offered in concurrence with hiring needs, organizational initiatives, and system/product introductions.