- Spearheaded the development and execution of comprehensive social media strategies for clients, positioning CIMORONI as a leader in social media expertise.- Successfully integrated social media initiatives into overall marketing strategies, ensuring alignment with client goals.- Implemented influencer marketing strategies, resulting in increased brand awareness and positive sentiment.- Monitored performance metrics, providing actionable insights and recommendations to optimize content performance, resulting in improved audience engagement and brand visibility.- Demonstrated a flair for creative copywriting, consistently delivering compelling content across various clients, enhancing brand narratives and positioning.

- Created compelling content across various platforms (TikTok, Instagram, Facebook, and Twitter) for diverse clients.- Managed digital media inquiries, understanding each client's unique requirements and providing tailored solutions within their interests and constraints.- Utilized Later's digital marketing suite to analyze and measure traffic increases across multiple social media accounts.- Produced comprehensive end-of-month reports for clients, highlighting the success metrics of each social media campaign.- Collaborated with the digital media team to ensure consistent compliance with brand guidelines across the business.- Elevated engagement, community involvement, and event support as the Digital Online Coordinator for Now Playing Toronto.

- Developed and executed dynamic social media content and marketing strategies for various clients, overseeing campaigns, promotions, and blog initiatives.- Researched and implemented emerging social media trends and marketing strategies for client campaigns.- Collaborated with the Director of Marketing to optimize content calendars for new launches.- Spearheaded a successful initiative resulting in a remarkable 750% increase in account engagement for The Sleep Institute's Instagram page. Achieved this through the implementation of high-end content creation and strategic optimization techniques.

- Implemented up-selling strategies in recommending accessories and other products to complement customers purchases.- Promoted customer loyalty through the loyalty program in means of friendly service and knowledgeable assistance.- Assisted team members when needed in handling cash registers, grabbing products, organizing the store front, maintaining fitting room procedures, and cleaning up. - Provided outstanding customer service, receiving a 95% in customer service feedback surveys.

- Collaborated with senior management to establish and cultivate a thriving digital marketing presence, with a focus on expanding social media reach.- Analyzed crucial marketing analytics on Instagram, Twitter, and Facebook to optimize audience targeting.- Produced comprehensive trend analysis reports using Excel and Word, enhancing understanding of marketing logistics.- Revamped the company website for greater public appeal using Adobe Illustrator.