Mia Krieger

Mia Krieger Email and Phone Number

Growth Hacker | Mastering Innovation: Strategy, Process, and Tools @ Upwork
santa clara, california, united states
Mia Krieger's Location
Zurich, Zurich, Switzerland, Switzerland
About Mia Krieger

As a Growth Hacker & New Platforms, I identify and prioritize growth opportunities through rigorous data analysis, user research, and market insights. I develop and implement growth experiments, A/B tests, and conversion rate optimization strategies to improve user acquisition, activation, retention, and revenue generation across various channels and platforms.After a transformative journey in the US, I’m back in Zurich, bringing fresh perspectives and proven growth strategies from some of the world’s most dynamic markets. Ready to leverage cutting-edge tools and global experience to drive innovation and scale, I’m excited to make an impact in Zurich’s thriving business ecosystem.With a Bachelor of Business Administration in Tourism and Mobility from Lucerne University of Applied Sciences and Arts and a course on Mastering Innovation: Strategy, Process, and Tools from The Wharton School, I have a strong background in digital marketing, innovation, and entrepreneurship. I have successfully launched and scaled multiple online and offline marketing campaigns, leveraging SEO, content marketing, social media, email marketing, referral programs, partnerships, and viral marketing. I have also collaborated with stakeholders across the organization to ensure a seamless integration of marketing, sales, product, and customer success efforts towards delivering an engaging user experience. I am passionate about driving business growth and unlocking the full potential of new platforms. I would love to connect and discuss how I can contribute to your success.

Mia Krieger's Current Company Details
Upwork

Upwork

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Growth Hacker | Mastering Innovation: Strategy, Process, and Tools
santa clara, california, united states
Website:
upwork.com
Employees:
69122
Mia Krieger Work Experience Details
  • Upwork
    Growth Hacker
    Upwork Dec 2024 - Present
  • Linkedin
    Growth Hacker
    Linkedin Nov 2024 - Present
    Zurich, Switzerland
  • Comcast
    Growth Hacker & New Platforms
    Comcast Feb 2023 - Dec 2024
    Philadelphia, Pennsylvania, United States
    Key Responsibilities:Identify and prioritize growth opportunities through rigorous data analysis, user research, and market insights.Develop and implement growth experiments, A/B tests, and conversion rate optimization strategies to improve user acquisition, activation, retention, and revenue generation.Utilize a wide range of marketing channels and tactics, such as SEO, content marketing, social media, email marketing, referral programs, partnerships, and viral marketing, to drive rapid and sustainable growth.Optimize the user journey and conversion funnels to maximize user engagement and conversion rates at each stage of the customer lifecycle.Monitor and analyze key performance metrics to assess the effectiveness of growth initiatives and make data-driven recommendations for optimization and further experimentation.Collaborate with cross-functional teams, including marketing, product, and engineering, to align growth strategies with overall business objectives and ensure seamless execution.Stay up-to-date with the latest trends and best practices in growth hacking and digital marketing and proactively identify new opportunities for growth.
  • Cognizant
    Digital Marketing Specialist
    Cognizant Jul 2021 - Jan 2023
    New York City Metropolitan Area
    Key Responsibilities:Develop and implement comprehensive digital marketing campaigns across various channels, including social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing.Create engaging and persuasive content for digital marketing initiatives, including website copy, blog posts, social media posts, and email newsletters.Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of digital marketing campaigns and make data-driven recommendations for optimization and improvement.Conduct market research to identify target audience demographics, trends, and competitors, and leverage insights to refine marketing strategies.Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads to maximize return on investment (ROI) and reach targeted audiences.Collaborate with cross-functional teams, including graphic designers, web developers, and content creators, to ensure cohesive brand messaging and a seamless user experience.Stay up-to-date with the latest digital marketing trends, tools, and best practices, and proactively propose innovative ideas to enhance our digital presence and drive business growth.
  • Ibm
    Sales And Digital Marketing Specialist
    Ibm Apr 2020 - Jun 2021
    London, England, United Kingdom
    Develop, implement and execute strategic marketing plans and campaigns with the goal of attracting and converting prospectsDevelop marketing collateral to enhance customer experience, build culture, and support brand field activationCollaborate with stakeholders across the organization to ensure a seamless integration of marketing, sales, product and customer success efforts towards delivering an engaging user experienceCollaborate with inbound agency on campaign content development (e-cards, landing pages, sales enablement assets, partner marketing assets, event assets, mobile assets, social media posts etc.) and ensure brand alignment across all marketing channels components for different online and offline channels, through synthesizing information from various sources and through the inclusion of subject matter experts.Streamline execution across multiple digital channels in partnership with marketing initiative owners and digital marketing agencyMeasure and report on marketing campaigns` performance, gain insight from these reports, assess them against quarterly goals and optimize promotionContinually find ways to improve on marketing metrics and KPIs through testing new initiativesManage customer interactions across social media, web chat, emailResearch content, event opportunities, award opportunities aligned with company`s marketing strategy and launch associated awareness/lead generation initiatives
  • Tamedia
    Praktikum Digital Marketing
    Tamedia Oct 2019 - Mar 2020
    Zurich, Switzerland
  • Ubs
    Praktikum Digital Marketing
    Ubs Mar 2019 - Sep 2019
    Lucerne, Switzerland
  • World Traveller
    Backpacker
    World Traveller Sep 2018 - Feb 2019
    Australia And New Zealand

Mia Krieger Skills

Capital Raising Productivity Improvement Entrepreneurship Sales And Marketing Marketing Strategy Salesforce.com Digital Marketing Pardot Growth Hacking Social Media Marketing Leisure Industry Travel Email Marketing Storytelling

Mia Krieger Education Details

Frequently Asked Questions about Mia Krieger

What company does Mia Krieger work for?

Mia Krieger works for Upwork

What is Mia Krieger's role at the current company?

Mia Krieger's current role is Growth Hacker | Mastering Innovation: Strategy, Process, and Tools.

What schools did Mia Krieger attend?

Mia Krieger attended The Wharton School, Lucerne University Of Applied Sciences And Arts.

What skills is Mia Krieger known for?

Mia Krieger has skills like Capital Raising, Productivity Improvement, Entrepreneurship, Sales And Marketing, Marketing Strategy, Salesforce.com, Digital Marketing, Pardot, Growth Hacking, Social Media Marketing, Leisure Industry, Travel.

Who are Mia Krieger's colleagues?

Mia Krieger's colleagues are Irtaza Ahmed Khan, Bohdana Bilousova, Ali Mardini, Md Obaidul Islam, Kate Gilman, Salma Alich, Shohoz Life.

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