Hi! I'm a 9x certified Salesforce Innovation Leader with a passion for helping people and their organizations get the most from Salesforce. With experience in Legal, Real Estate, and High Tech industries, I excel at:• Getting to know users and the challenges that impact them, their organization, and ultimately, their clients and customers.• Collaborating with business leaders & technology teams to analyze issues and come up with actionable recommendations.• Building creative prototypes & iterating to transform high priority business needs into innovative solutions.• Planning throughout the process to ensure successful rollouts & continuous improvement.• Mentoring and coaching: listening to understand and building/using relatable examples to teach.
M.M.Whitfield Consulting
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PrincipalM.M.Whitfield Consulting Aug 2006 - PresentMountain View, CaBetween full time jobs, I'm a solo consultant recruited by former colleagues and their connections. I help organizations clarify their client/customer and business needs, identify innovative solutions to support their mission, and work together with their teams to execute successfully. Collaborative, creative, insightful, experienced.
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Salesforce Architect, Senior ManagerSynopsys Inc May 2020 - Mar 2022Mountain View, California, United States• Worked with stakeholders on roadmap & KPIs to focus limited resources on most strategic efforts. • Identified root causes of business pain points. Researched options to address, developed proofs of concepts in Salesforce, and presented with pros/cons to enable the business to make informed choices. • Led the technical team integrating Coveo AI-powered search to scale our support capacity by helping customers answer their own questions.• Designed & implemented creative solution using Salesforce Flow, Apex and SOQL to enable our R&D staff to access internal articles in our Salesforce Support Community, reducing licensing costs and driving adoption. • Integration: Designed/developed custom Salesforce object and relationships to map product entitlements to external documentation stored in AWS. Leveraged by Coveo search to display appropriate results for customers in our Salesforce Community.• Increased internal users' Salesforce article publishing success rate by using gamification to raise awareness of common pitfalls.• Collaborated with other leaders cross-functionally across Synopsys to ensure the success of our online Product Support Community, supporting over 200,000 customers worldwide.• Coached team and supported delegation to team members newer to Salesforce, increasing capacity and enabling everyone to level up. 7 direct reports.• Built strong relationships remotely, having never met in person (entire tenure during COVID). -
Salesforce Technical Lead, Senior Manager Of Crm SystemsFenwick & West Aug 2015 - Dec 2019Mountain View, CaTo evolve Salesforce at Fenwick from a system serving a handful of partners to a firm-wide source of institutional intel supporting business development, we went through several iterations: • First, we engaged with Salesforce Professional Services, to establish an initial architecture and ramp up the internal team to take full ownership. • Next, we worked with Salesforce pioneers at the firm to identify what to keep and map into the new system vs. remove/clean up. • Then, we developed a flexible business development model to adapt to different partner styles/preferences and different flavors of practice groups. As we rolled out the system to new groups, we continued to collect feedback and make continuous improvements, such as:• integrating 3rd party systems with valuable data• producing insightful reports and dashboards• streamlining processes to make them more efficient• refining interfaces to make them more intuitive -
Senior Business Analyst & Certified Salesforce AdministratorMlslistings, Inc. Aug 2008 - May 2015Sunnyvale, CaI led Salesforce excellence in all departments including: Marketing, Sales, Support, Compliance, Finance, Training, Product Management, Data Licensing & Contracts. • As a hands-on SFDC Administrator and Analyst, I worked closely with business users to create solutions that delight and maximize the value of our Salesforce investment. • As a cross-functional team lead, I brought out the strengths of each group and rallied them to common goals. • I also supported Salesforce on a day-to-day basis, including user and profile management, creating and troubleshooting reports, and other ongoing administration.Accomplishments include:• Consolidated business functions into Salesforce, saving the expense of separate systems.• Dramatically streamlined real estate (Multiple Listing Services) subscriber onboarding process from more than an hour to less than 5 minutes. • Winner of Zuora's Subscribed award for Innovation• Featured at Dreamforce, where I presented our work -
Thought Leader - Silicon Valley Program ManagementUcsc Silicon Valley Extension Oct 2007 - Oct 2008 -
Program Management Consultant - World Wide Sales Processes & SystemsCisco Apr 2008 - Aug 2008Worked cross-functionally on processes to help integrate acquired company's bookings data into Cisco's sales reporting systems. -
Program Management ConsultantSymantec - Marketing Operations Aug 2006 - Mar 2007SITUATION: Several business critical initiatives scheduled simultaneously, including both major systems and process improvements.CHALLENGES: No clear roadmap to get to successful rollout. Team members were not aligned and were working on different assumptions. Assignments were unclear and dependencies hidden.SOLUTION: Facilitated collaborative discussions to clarify direction. Made assignments and dependencies explicit. Engaged team in problem-solving when key deliverables were at risk. Produced project lifecycle process and templates for team to use on an ongoing basis.RESULTS: Ambitious charter produced on time to rave reviews. Resulting systems & process improvements are fundamentally improving the way the group operates.
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Principal Program ManagerSymantec Jun 2003 - Jul 20061. Facilitator: Process Improvement Working Group for Licensing, Product Development & IT.• Diffused tensions in working group to facilitate mutual problem solving. • Led root cause analysis and resulting recommendation to align vision, metrics & priorities.2. Facilitator: Cross-Organizational Task Force for Solution Sales• Assembled team from Sales, Marketing, Legal, Revenue Recognition, Order Services, Finance & Product Management to define sales process for Industry Solutions.• Facilitated definition and documentation of process to recognize revenue.3. Principal Program Manager: Enterprise Messaging Management Yellow Book• Led team to develop, validate, and deliver solution-oriented, industry relevant documentation.4. Senior Program Manager: Industry Solutions Marketing• Led team to position products in a meaningful way for the Energy Industry. -
Project ManagerLycos Finance (Division Formerly Known As Quote.Com) Jan 2002 - Feb 2003Mountain View, Ca• Within 6 months of hire, led team to plan and launch strategic, complex, web-based product on-time.• Team feedback included “This was the best product launch in the history of Quote.com.”• Reversed negative subscription trend within hours of launch, immediately contributing to the bottom line.
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Engineering ManagerIntuit Oct 1999 - Mar 2001Quicken.Com Division• Managed engineering team developing web tools that help consumers manage their financial portfolios. • Responsible for managing 4 direct reports.• Led and documented product design. Collaborated with marketing to determine product direction.• Collaborated with other teams throughout the division to launch large-scale, coordinated website releases. -
Director, Solutions / Technical Lead / Software EngineerTalus (Decision Management Consulting Firm, Formerly Known As Decision Focus Incorporated) Jul 1991 - Sep 1999Mountain View, CaListened closely to clients to ensure we solved THEIR problems, rather than force-fitting a pre-made solution. People management responsibilities included compensation review, mentoring, recruiting and staffing across the firm. Matrix manager responsible for 8 people. Technical responsibilities below:UI Technical Lead / Consultant – Cargo Revenue Management System • Responsible for visual UX to ensure users could easily interact with the system.• Inherited troubled project; restored client faith with on-time delivery, leading to future business.UI Tech Lead / Business Analyst / Consultant – RCI • Interviewed users to learn current systems and business processes. Identified needed process changes.• Led cross-functional team through design and successful implementation of enterprise-level system.Technical Lead / Consultant – Lifecycle Cost Management System • Lead for decision analysis software helping power companies make purchasing decisions by comparing product costs across their entire life cycle.• Planned, scheduled, managed and participated in software development for several consecutive releases.• Created demos, developed training materials, conducted on-site training, and provided user support.Software Engineer – multiple projects • Developed products that reported analytical information for clients. Responsible for entire project lifecycle.
Mia Whitfield Education Details
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Computer Science
Frequently Asked Questions about Mia Whitfield
What company does Mia Whitfield work for?
Mia Whitfield works for M.m.whitfield Consulting
What is Mia Whitfield's role at the current company?
Mia Whitfield's current role is Salesforce Innovation Leader.
What schools did Mia Whitfield attend?
Mia Whitfield attended University Of California, Santa Cruz.
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