Mia Samuelsson Email & Phone Number

Stockholm, Sweden

Responsible for designing and developing inspiring and commercially effective solutions for window displays, Prime Areas, and customer activities, aligned with the current marketing plan across all stores. Collaborating cross-functionally with in-house teams and business units to create commercially viable and engaging campaign materials. Continuously producing compelling and practical visual guidelines for campaign areas throughout Åhléns stores.Lead testing initiatives to evaluate and enhance strategies for driving sales growth. Additionally, facilitating workshops to share best practices and drive team development.

Stockholm, Sweden

Managed and produced image content for online business, including product and seasonal shoots for fashion, childrenswear, home, and beauty.Developed and maintained visual brand guidelines for consistent brand identity. Established strong collaborations with external studios and agencies.Planned and managed budgets, negotiating costs with external partners. Oversaw all aspects of model shoots, including bookings, casting, styling, art direction, and final image selection following brand guidelines. Provided final approval on retouching to ensure high-quality visual output. Stylist for online model shoots and content material for Åhléns home interior brand.

Strategic Visual Merchandiser for Beauty and Children's department at Åhléns HQ.Achievements: producing visual guidelines for sales and campaign areas in all Åhléns departement stores. Strategic planning, developing floor plans and sales areas, launching new brands such as Minimarket and GAP. Developing and executing workshops for staff and sales managers. Producing campaign price signage. Providing support to in-store visual merchandisers.

Stockholm, Sweden

Designed, consulted and fully managed interior projects for domestic spaces. Projects including children's bedrooms, guest bathrooms and kitchens. Tailor made storage solutions. Colour consultation.

Stockholm, Sweden

Creative Project Manager. Planning creative project days and theme days. Leadership. Creative workshops. Interim Manager. Planning & organising, mediation, staff representative in board meetings etc.Assigned to Leadership training courses

London, United Kingdom

Fashion stylist and costume design. Broadcast, stage, PR and editorial shoots. Production companies including Talk Back, Hattrick, Cactus TV for BBC, Channel 4 and ITV. Working with actors and international celebrities such as Olivia Coleman. Steve Coogan, Jolie Richardson, Ricky Gervais amongst others.

Ba Graphic Design, Illustration

World renowned Art and Design University.

Diploma In Visual Merchandising

Illustration

Exchange term during my education at Central Saint Martins.

Art Direction