Mia Shurden Email & Phone Number

San Diego, Ca, Us

La Mirada, California, Us

San Diego, Ca, Us

- Owned the Home Accents business for Natural History and Science museum retail shops- Built product assortments for exhibits based on content, as well as, past sales trends to maximize sales opportunities- Attended product markets to build relationships with vendors and source new products- Regularly analyzed and reported on sales in weekly financial review meetings; identified strategies that increased sales and margins- Worked with Planning to meet Open to Buy forecasts- Set product pricing strategies at store level that achieved specific margin objectives and executed exit strategies as needed- Developed and maintained vendor relationships for product execution, timely receipts, and cost negotiations- Drove calendar to meet critical exhibit and seasonal deadlines

Corte Madera, Ca, Us

- Owned a $260M business with 5% growth from 2017 to 2018, 10% growth from 2018 to 2019, 15% growth from 2019 to 2020.- Built merchandising strategies based on sales trends and forecasts that maximized sales opportunities- Acted as a conduit of information to all cross-functional partners including but not limited to Planning, Product Development, Catalog Merchandising, E-commerce Merchandising, Visual Merchandising, and Retail Operations- Regularly analyzed and reported on sales in weekly financial review meetings; identified strategies that increased sales and margins - Actively participate in monthly Open to Buy meeting by analyzing sales trends and editing buys accordingly- Conducted competitive analysis and used information to identify opportunities and challenges for current and future season business- Based on research and analysis, set product pricing strategies that achieved specific margin objectives and executed exit strategies as needed- Worked with Product Development and Procurement teams to develop new products based on sales and market trends- Developed and maintained vendor relationships for product execution, timely receipts, and cost negotiations- Built and maintained data integrity upwards of 1m SKUs- Oversaw all aspects of seasonal catalogs from initial concept meetings to print- Collaborated with Visual Merchandising team on seasonal floor-sets based on company and individual store selling- Partnered with vendors and Allocations team to execute seasonal floor-set updates- Held weekly and seasonal site audits with E-commerce Merchandising team to ensured the accuracy of product images, copy, and data- Drove email initiatives and merchandising based on in-season business trends and promotions- Served as an internal expert on product- Interacted with clients daily in regards to custom orders and product feedback- Drove calendar to meet critical deadlines- Hired, trained, and mentored merchandisers at all levels throughout company

- Coordinated and secured the purchase of premium domestic denim products- Led denim purchase and restock management strategies that grew denim revenue by an average of 15% per year- Attended seasonal markets, engaged with vendor representatives and offered recommendations to Lead Buyer based on sales and market trends- Ensured on-time delivery of purchased inventory through ongoing communication with vendor representatives- Provided ongoing support to Lead Buyer through securing reorders for best selling products, submitted all vendor purchase orders, and tracked Open To Buy- Performed weekly calls to inform clients of newness, as well as, restock of their preferred brands or products- Worked with vendors to place POs specifically for client requests- Helped to drive promotions based on current sales and trends

- Performed store balances based on company imbalance reports, vendor reports, selling, and store needs- Maximized efficiency of inventory management through accurate SKU tracking, identifying and executing weekly markdowns, and accurately reflecting sales prices in computer system- Useful resource for extensive knowledge of all aspects of product- Successfully attracted clients by leading visual merchandising and product exhibits that are relevant to season and trends, directly contributing towards store sales growth- Collaborated with owners to host events for clients and vendors geared towards product knowledge

Philadelpia, Pa, Us

- Led departmental operations, tracked weekly sales and merchandised product in a high volume, fast-paced store—driving business based on observed trends and building product revenue during tenure- Collaborated with the Visual Merchandising Manager to develop an engaging, creative, and innovation visual experience- Hired, trained and motivated a highly talented sales team of 10 persons, markedly increasing department productivity and sales- Guaranteed all levels of customer service, setting goals and expectations for team members while developing a client first culture- Shared inspiration boards based on current trends and UO culture to inspire team members and help develop new visual merchandising ideas

Philadelpia, Pa, Us

- Carried out seasonal floor-set merchandising and display construction with Visual Merchandiser and Display Artist, ensuring appropriate floor stock and adjusting sales based on observed trends- Spearheaded renewed awareness of Loss Prevention measures, leading Sales Associates in compliance and inventory control best practices - Leader and motivator of team of 30 employees

Philadelphia, Pennsylvania, Us

- Helped the Sr. Entertainment Buyer for Urban Outfitters make strategic decisions for 2012 US & UK retail store inventory based on trends, past sales, and knowledge of the customer- Worked with the Production team to closely follow the process of product development to ensure time and cost efficiency- Worked closely with the Design Coordinator to open daily shipments and record sample products that were received via photographs and computer documents- Led design meetings to go over the sample products and recorded any necessary changes that should be reported to the vendors- Collaborated with the Designers to gather inspiration for the upcoming 2012 seasons.- Put together product development presentations that were shared with the department and other important members of Urban Outfitters- Worked with the Website Manager to make sure products were displayed in the most appealing and effective way to the online Urban Outfitters customer

Retail Merchandising

Education record