I am responsible for Hardcore's identity, for overseeing all creative, design, sales and marketing. As top level athletes and coaches, we knew there was a need for high quality, custom team gear and training suits that would hold up at 6 hours a day in the chlorine, all made domestically. HARDCORESPORT was born. We started with a logo and a lifestyle brand followed, demanding athletes everywhere to "BE HARDCORE" in their pursuit of greatness. We now provide custom suits and sportswear for teams and organizations across the country and beyond. Top teams include UCLA, Pepperdine, China. Top events include Waikiki Roughwater, Shaver Lake Open Water, Malibu Water Polo Camp, Team NEGU.Current initiatives include growing a dedicated in house sales team, expanding our brandwear line, and growing social outreach. After restructuring the company in February of 2018, we committed to the vision of HARDCORE that it is becoming today.