Mia C. Chen Email & Phone Number

Hong Kong

Hong Kong, Shenzhen, Guangzhou, New York, Singapore

OctoPlus Media is an integrated marketing solution agency with headquarter in Hong Kong, offices in Shenzhen Guangzhou New York and Singapore. With a strong focus on China Marketing & Chinese Travellers, we help many brands launch successful go-to-China & Chinese tourists marketing strategies. We have strategy, experience and a proven track record in.

Greater China Region

Google Partners Trainer for agencies in Hong Kong, Taiwan and Mainland China. Digital Marketing Consultant for Google Partners Training Courses: Search Engine Marketing, Display Audience Solution, YouTube Marketing, Integrated Marketing, Mobile Marketing, B2B Export Marketing Solutions, Digital Customer Relationship Management

New York/Hong Kong/Shanghai

• Business and Marketing:
• Develop growth marketing strategy for global brands to achieve revenue and sales goals.
• Prepare and drive the execution of client's digital media strategy and media planning, SEM and display, video, APP and social campaigns.
• Possess in-depth knowledge of data science, analytics, biddable, programmatic and relevant 3rd party platforms, operating as in-agency expert / trusted advisor to clients.
• Lead the Strategic Partnership & Business Innovation projects both within company and clients.Team Leadership
• Grow and develop client servicing team to 20+ people. Oversee the management and performance of the online marketing team, made up of SEM, Social Media specialists and performance analysts.

New York/Hong Kong/Shanghai

• Business and Marketing:
• Headed Integrated marketing growth solutions for key clients and achieved an average of impressive increase in revenue. Success stories include doubling the revenue in one quarter.
• Developed lifecycle campaigns designed around consumer funnel. Managed paid advertising and media buys across SEM, SEO, Display, Social and OOH.
• Helped global brands and startups build their digital presence and sales channels in China, through social media, website and partnerships with famous China e-commerce platforms.
• Oversaw innovation projects and product management including our proprietary technology Adeqo, App and Website Development. Team Management:
• Expanded my team from 2 to 15. Trained and cultured a digital savvy team that meets clients' satisfaction.

HongKong/Shanghai

• Advised as cross border marketing strategist for China clients to sell overseas and international brands to succeed in China.
• Managed SEM campaigns on Google, Yahoo!Bing, Baidu to meet client's revenue and business targets.
• Executed integrated marketing campaigns on Facebook, Youtube and China digital marketing frontline: Wechat, Weibo, Tmall, Alibaba etc.
• Sourced Media Buying vendors and negotiated partnership deals.
• Initiated the adoption of Web Analytics Tools, Tracking Platforms to drive effective decisions from the mass of data.
• Up-sold/Cross-sold local and overseas clients with innovative marketing solutions. Selective Key Clients:Ctrip, UnionPay, UGG, Ocean Park, Eztravel, Sasa, DFS, Octopus Card, Chow Sang Sang, SingTel, EF, Shopify, Graff.

Hong Kong/Beijing

• Co-managed the Beijing Office set up with entrepreneurial spirit. Recruited and expanded the digital team members from 1 to 8.
• Developed and implemented digital strategies to enhance HKSTV's branding awareness via Mobile App Partnership, SEM and Social Media Marketing.
• Advised in partnership with Sinopec (Sinopec is China’s largest Petroleum & Chemical Corporation, with 15000 convenience stores throughout the country) and launched the digital transformation of Sinopec's website and.
• Led public relations projects including press conference, media visiting and other marketing events.

Hong Kong

• Reporter, editor and anchor in one for the daily news program Hong Kong and Macau of Today, covering news stories in Hong Kong, Macau and Taiwan.
• Arranged and conducted interviews with a wide range of government officials and corporate executives.
• Worked as Program Producer for a TV program shot in HKSTV production base. The program is advising house interior design combined with Feng-Shui angle.
• Worked closely with outsource PR firms to provide media consulting service. Prepared press materials and monitor media news report.

Xi‘an, Shaanxi, China

• Managed and responsible for the sections of Finance, Lifestyle and the website UX improvement to achieve the traffic goals and optimize user experiences.
• Produced and published daily news & features through content management system and make sure content are SEO friendly.
• Participated and contributed hot contents on various social media platforms.
• Proactively researched in various industry latest news, approached and successfully interviewed several CEOs of financial companies. Prepared in-depth financial analysis of China banking industry.

Xi‘an, Shaanxi, China

• Reporter/Columnist for the University Newspaper. Mainly cover the culture exchanges between China and Korea.
• Social media advisor to help the university plan and execute social media campaigns in China.
• Generated social insights reports on regularly basis to highlight trending social contents.
• Monitored follower activities on social channels for instant customer feedback and sentiment analysis.

Certificate, Financial Accounting

Master Of Art In International Journalism, Communication, Journalism, And Related Programs

Scholarship for high academic achievement in Hong Kong Baptist University Graduate with Distinction

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services

Graduate with Honors