Mia Cherfane Email & Phone Number

New York, NY, US

Manhattan, New York, United States

• Analyze and interpret large datasets to uncover insights and develop reports that highlight key findings.
• Collaborate on strategic media recommendations and POVs for relevant media opportunities.
• Leverage consumer research tools such as Clear Decisions, Nielsen, Pathmatics, and Vivvix to inform decision-making.
• Manage operational process documents, including preparing and distributing traffic instructions, billing packages, creative rotations, and other essential materials.
• Completed Horizon's Media 101 program, successfully developing and presenting an original integrated marketing campaign for Impossible Foods Inc.

Manhattan, New York, United States

• Maintain an approachable and warm presence on the sales floor allowing for a positive store environment
• Demonstrate relatable, confident, and social behavior to contribute to successful sales
• Initiate effective conversations to connect with customers while anticipating and responding to customer needs
• Prioritize customer satisfaction by ensuing they are the first priority while adhering to policies and procedures

Manhattan, New York, United States

• Supported lab operations and logistics for research sessions and client visits
• Conducted content checks and coded post-study results
• Assisted in participant recruitment
• Briefed and debriefed participants; gathered, monitored, and reviewed neuromeric and biometrics data including eye tracking and heart rate monitoring for clients such as Snapchat and Tik Tok.

Beirut, Beirut Governorate, Lebanon

• Created presentation decks for workshops/client pitches, updated weekly newsletters, and conducted market research through secondary research/social listening to facilitate client goal achievement for a variety of.
• Created an integrated marketing campaign for Head & Shoulders, including a strategic and media framework.

Philadelphia, Pennsylvania, United States

• Created backgrounders, conducted secondary research for market trend reports, formulated creative briefs, and developed marketing campaigns to facilitate client goal achievement for a variety of companies such as PECO.
• Created an integrated marketing campaign for The Philadelphia Phillies, including a strategic and media framework.
• Collaborated with the copywriting team in completing in-grid writing for programs like You and Perry Mason.

Syracuse, New York, United States

• Maintained their social media account through a media strategy that aligned with the chapter’s goals

Syracuse, New York, United States

• Organized fundraisers in collaboration with Chipotle and Krispy Kreme and marketed them through social media

Syracuse, New York, United States

Syracuse, New York, United States

• Improved social media plan and layout to increase engagement and attract new prospects.
• Utilized a blend of organic and paid media strategies on Instagram and achieved a 47% increase in reached accounts, 67% more profile visits, and a significant 114% rise in impressions.
• Created digital content for their social media page primarily using Canva and PicsArt

Syracuse, New York, United States

• Collaborated with local Syracuse clients, such as Gigi’s Playground, to develop and improve their business’s strategic framework and media plan
• Conduct secondary market research using Mintel and Simmons Insight to provide marketing insights and analytics

Syracuse, New York, United States

• Weekly team meetings to brainstorm, organize, and create content for our given local client
• Primary line of communication between team members and Greenhouse director (including local client).
• Curate static and interactive social media stories/posts and merchandise samples
• Deck presentation to local client and Greenhouse director

Philadelphia, Pennsylvania, United States

• Assisted strategic team in executing marketing campaigns through secondary research to facilitate client goal achievement for PECO, Five Below, and FW&GS
• Created an integrated marketing campaign for The Philadelphia Phillies, including a strategic and media framework

Syracuse, New York, United States

• Conducted literature reviews on power dynamics in the workplace.
• Prepared, analyzed, and summarized data.

New York, New York, United States

• Supported lab operations and logistics for research sessions and client visits
• Briefed and debriefed participants; gathered, monitored, and reviewed neuromeric and biometrics data includingeye tracking and heart rate monitoring for clients such as Snapchat and Tik Tok.

Bachelor Of Applied Science - Basc, Major In Neuroscience With A Primary In Psychology And A Marketing Minor, Magna Cum Laude

Activities and Societies: Member of the Neuroscience Honors Society | NuRhoPsi |

International Baccalaureate, High School

Activities and Societies: Founder and editor of Wellspring's student run digital yearbookGraduated 6th with Honors