Mia Eklund

Mia Eklund Email and Phone Number

Manager, K-Plussa - Data and Digital Development, Customers and eCommerce @ Kesko - K-Group
Helsinki, FI
Mia Eklund's Location
Helsinki, Uusimaa, Finland, Finland
Mia Eklund's Contact Details

Mia Eklund personal email

n/a
About Mia Eklund

I’m a cheerful & versatile commercial chameleon, a pioneer in initializing new functionalities and bringing ideas to life. A strategic level thinker and planner and an organized doer in one package.My specialty is possessing commercial experience from 8 lines of businesses: operator, real estate/shopping center, healthcare/hospital, construction, social media agency, ICT, optics/laboratory glass and retail businesses.I’m passionate about my work and take great responsibility for it. I learn quickly, have a developer mind-set and will make things happen. I bring joy to the work community & have always been a well-liked colleague. Customers and their satisfaction are my number 1 priorities.CUSTOMERS: Customer Experience, Customer Data, Project lead, Strategic Account Management, Key Account Management, Business Development with data, service/consultative sales, Internal and External Customer Relations, Customer CommunicationLOYALTY: Rewarding, Loyalty programs, Target Group based rewarding, Development, BenefitsCOMMS: leadership, internal, external, customer, project, brand story, digital, social media, PR, employer branding, core messages, training, researches MARKETING: Automated marketing programs, Data-based programs, BtoB, BtoC, digital, offline, campaigns, SEO, SEM, inbound, outbound, surveys, social media manager, content production, blogging, e-mail, landing pages, programmatic buying, measuring, events, brand development, concepts, budgeting, projects, leadership, researches, loyalty customer programs.SALES: account management, lead generation, training, sales pitches, sales competitions, chat channel, materials, CRM development, sales funnel development, monitoringBUSINESS SYSTEMS: QlikSense, Lumoa, development, analytics, implementation, training, CRM: Microsoft Dynamics + Click Dimensions, CMS: DreamWeaver, Joomla, SharePoint, Drupal, EpiServer, WordPress, Google Tools: GA, UA, SEO, SEM, Tag Manager, Google Trends, Google Alerts, Bitly. Chat channel. Elisa Desk, eGain, Lumoa text analytics, Giosg Interaction Builder.PROJECTS: leadership, management, budgeting, measuring, loyalty, Customer service systems and tools, payment methods.#customerexperience #customerdata #datadriven #projectmanagement #businessdevelopment #digital #data #sales #communications #marketing #projects #development #strategy #customers #strategiccustomers #accountmanagement #KAM #keyaccountmanager #analytics #datadriven #consultating #loyalty #loyaltyprograms #rewarding #retail #operator #healthcare #operator #construction #shoppingcenter

Mia Eklund's Current Company Details
Kesko - K-Group

Kesko - K-Group

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Manager, K-Plussa - Data and Digital Development, Customers and eCommerce
Helsinki, FI
Website:
kesko.se
Employees:
481
Mia Eklund Work Experience Details
  • Kesko - K-Group
    Manager, K-Plussa - Data And Digital Development, Customers And Ecommerce
    Kesko - K-Group
    Helsinki, Fi
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  • Kesko - K-Group
    Development Manager, Loyalty Partnerships/Analytics, Customer Data And Loyalty
    Kesko - K-Group Jul 2023 - Present
    Helsinki, Uusimaa, Finland
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  • Kesko - K-Group
    Key Account Manager/Avainasiakaspäällikkö/Analytics, Customer Data And Loyalty (K-Plussa)
    Kesko - K-Group Jul 2020 - Jul 2023
    Helsinki, Southern Finland, Finland
    Still working with the best data and the biggest Loyalty Program (K-Plussa) in Finland: to make rewarding and Customer Experience more relevant, personal and interesting with data and targeted operations. Strategic Level Key Account Manager of various K-Groups' external partners and members of the K-Plussa Loyalty Program. A project lead for strategic level projects for Kesko. Customer Experience and utilizing customer feedback in developing customer communication and service development belong to my every day tasks. This interesting position holds tasks as: Strategic Project Lead, Key Account Management, Customer relation management, Customer Experience, Leading development with Customer Feedback, Analytics, Business Development with data, Process Development, Automated & Data-based Marketing Programs, Customer Communication, Project Management, Annual Planning, Customer service for internal and external stakeholders.Working with customers from various industries: Neste/Neste K, OP, Nordea, Danske Bank, Säästöpankki, Finnair, TallinkSilja, Finnkino, Sunborn Saga. Also working with development projects to create better Customer Service tools for call center environment and helping customers to use self-service tools.
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  • Kesko - K-Group
    Key Account Manager/Avainasiakaspäällikkö/Analytics, Customer Data And K-Plussa
    Kesko - K-Group Jan 2020 - Jul 2020
    Helsinki Area, Finland
    working with the best data in Finland: K-Plussa data to make rewarding and Customer Experience more relevant, personal and interesting. Responsibilities: *K-Group level strategic Customer Loyalty Program (K Group’s Best Customer Program with a black K-Plussa card) Program, channel, rewarding and development tasks, events, partner relations inside and outside K-Group, Customer communications and Customer service. *Strategic Customer Key Account Manager of K-Group level partners. Analytics, business development with data, data driven marketing services, automated marketing services, consultative selling, Customer service. (Neste, Neste K, Särkänniemi, Finnair).
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  • Kesko - K-Group
    Key Account Manager/Avainasiakaspäällikkö / K Digital
    Kesko - K-Group Jan 2018 - Jul 2020
    Helsinki Area, Finland
    K Digital/ K-Plussa konsepti ja datalähtöinen markkinointi yksikössä: ”Dataohjatun markkinoinnin yliopisto”. Vastuulleni kuuluu Plussan strategisia asiakkuuksia sekä K-Ryhmän Parhaat asiakkaat strateginen asiakasohjelma (mustan Plussa-kortin ohjelma).Työpäiviä vauhdittavat datalla johdettu markkinointi, asiakkaiden liiketoiminnan kehittäminen datalla, kehitystyöt, analytiikka, lojaliteettitoimenpiteet, asiakasviestintä, digitaalinen markkinointi (e-mail, ohjelmallinen ostaminen, some, triggeröidyt ohjelmat) eri muodoissaan, analysointi sekä asiakkaiden ja yhteistyökumppaneiden kanssa työskentely K-ryhmän ulkopuolella (mm. Neste, Finnair, Särkänniemi, Muumimaailma, Finnkino, TallinkSilja) ja sisällä.At K Digital/K Plussa Customer Loyalty Program and Data-driven marketing unit: ”the University of Data-Driven Marketing”. Responsible for strategic customers and K Group’s Best Customer Strategic Loyalty Program. My days are a mixture of data driven marketing activities, data-mining, target group mining, analytics, Customer Loyalty tasks, Customer Communication, Digital marketing (E-mail, programmatic buying, Social media, triggering activities) in all of it’s shapes, analysing and working with a variety of different chains and customers inside and outside K Group (e.g. Neste, Finnair, Särkänniemi, Muumimaailma, Finnkino, TallinkSilja).Using my extensive marketing, communications and sales experience to best serve the customers with probably the best data in the country.
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  • Finnish Specialglass Oy
    Manager, General (Optics)
    Finnish Specialglass Oy Jan 2016 - Jan 2018
    Espoo, Finland
    In the name of continuous learning: Once-in-a-lifetime opportunity opened up for me to obtain experience on how to run a business, widen my professional skills further and learn more about customers and the way they buy at an extremely niche business.*Financial Management with Visma software (domestic and international payments, invoicing, tax and employer related tasks)*Preliminary Accounting*Customer and Partner Relations (domestic and international), CRM*Customer Service (domestic and international) helping small, medium sized and large businesses +350 customers e.g. Universities, laboratories and Research Centers. *Procurement*Logistics (domestic and international)*HR Management (salaries, occupational healthcare issues, insurances, work time monitoring, personnel events)*Stock Accounting*Fairs (domestic and international)*Digital Marketing (landing pages, banners, a company video, content)*Renewing the company website at www.finnishspecialglass.fi *What ever comes along tasks as working for a family business :-) *Helping the company in a generation changeA great opportunity to see how entrepreneurship works and what it takes to be one.I straightened the processes, made the customer service more efficient, found time saving suggestions, took into use an event concept etc.
  • It-Palvelutalo Valtti
    Marketing And Communications Manager (Ict/Iaas, Paas, Saas)
    It-Palvelutalo Valtti Oct 2014 - Jan 2016
    Espoo, Finland
    *Brand Awareness and creating a Brand Story for the company *Annual Planning (activity planning, scheduling and budgeting)*Internal Communications*External Communications*Customer Communications (newsletters, bulletins)*Content Marketing/Inbound marketing (writing customer reference cases - see below, blog content, campaign e-mails, landing page content, social media content, website content)*Digital/Online Marketing (social media, display, e-mail, campaigns, brand awareness)*Social Media Manager (LinkedIN, Twitter), WebMaster (Drupal)*Lead Generation (online and offline activities eg. chat channel, data tools)*Sales Support activities*CRM/Click Dimensions development (MS Dynamics)*Web development (re-newing the company site at www.datacenter.fi, CTA's, copywriting, content, visual, SEO etc.)*Event Marketing and fairs*Materials *Customer Satisfaction Research*Distribution Channel/Partner co-operation: campaign planning and execution*Reporting to the Director, Sales and Marketing in this positionwith these activities the company's brand awareness and NPS grew, the staff became more satisfied with the internal communications, traffic to the social media and website grew, the sales team obtained more leads and tools for lead generation etc.
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  • Social Media Fab Oy
    Account/Project Manager (A Fixed-Term Contract) (Social Media, Marc Comms)
    Social Media Fab Oy Feb 2014 - Aug 2014
    Helsinki, Finland
    A fixed-term contract while studying at Google Adwords Academy*Social media strategies*Social media presence (channels, means of activation, customer engagement)*Social media marketing planning and execution*Social media Manager: managing customers' social media channels*Co-operation with the bloggers and test groups*Campaign concepts and planning*Content production (text, visual, video) and management*Reporting*Project planning and budgeting*Account management (my customers were Vileda, Avainapteekit and Dr. Oetker)*Reported to the Managing DirectorI was able to strengthen the social media presence of my customers, sell the ideas to them, obtain more commited followers for them.
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  • Lemminkäinen
    Brand Specialist (Construction Marc Comms)
    Lemminkäinen Sep 2012 - Nov 2013
    Helsinki, Finland
    Employment ended due to co-operation negotiations (Yt-neuvottelut)A new development post:*Brand activities: brand hierarchy, brand roadmap, brand messages, brand pictures, brand support to business segments and international units.*Creating an event concept for the business sectors*Creating a photographing concept for business segments*Digital marketing campaigns for the housing segment*Activation and leverage of sponsorship agreements*Developing different marketing processes*Researches (brand, NPS etc.)*Partnership management (e.g. media, production, advertising agencies)*Project manager for setting the marketing indicators (KPI's)*Content management and production into internet, intranet and social media*Employer branding activities in co-operation with HR department*Responsible for training and developing the out-sourced switchboard (Call Center)*Reported to the Director, Shared Marketing Services.
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  • Diacor Terveyspalvelut Oy
    Marketing Manager (Incl. Communications) (Health Care)
    Diacor Terveyspalvelut Oy Jan 2010 - Sep 2012
    *Setting up a marketing function as the 1st Marketing Manager *Creating the visual signage for Diacor, the medical centers and the hospital*Brand building, management and development *Creating an event and fair concept for the company and medical centers*BtoC and BtoB advertising (brand concept, brand advertising, product/service advertising, product and service launches)*Materials*Digital marketing (campaigns, SEM, social media, WebMaster, e-mail)*Internal marketing and communications*Creating and developing processes*Employer Branding*Researches (brand, concept testing, customer service, campaign etc.)*Partnership management; buying services from e.g. media, advertising, digital and communication agencies*Responsible for www.diacor.fi visual platform and brand pictures*Project manager for Diacor's brand and support messages and the brand story -> creating a Brand Story for Diacor*Service/Product design and service development *Launch of a new unit to Diacor*Launch of brand and support messages for the staff*Reported to the Director, Sales and Marketing.With these responsibilities the brand awareness grew, the medical centers gained more customers and the company more revenue, the customer satisfaction grew, the staff was able to represent the company as brand embassadors, new services and a unit were established, the market share grew.
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  • Efm (Suomi) Oy, Kampin Kauppakeskus
    Marketing Manager (Incl. Communications) (Shopping Center/Real Estate)
    Efm (Suomi) Oy, Kampin Kauppakeskus Sep 2008 - Dec 2009
    *A superior role*Internal and external communications, press releases*Leading the shopping center marketing*Launch of an intranet channel for the shopping center's 150 tenants *Loyalty Customer Program activities*Running a tendering project among advertising agency services*Shopping centers marketing activities: events and promotions, advertising, research, brochures for different seasons/promotions, materials*Annual planning, budgeting and reporting*Partnership management: media, advertising, communication agencies*Projects with shopping center tenants *Researches (brand, visitor etc.)*Co-operation with the shopping center board of tenants*Reporting to the owners*Reported to the Managing Director in this position.
  • Elisa
    Product Marketing Manager (Operator)
    Elisa May 2005 - Sep 2008
    *Annual and campaign planning, budgeting and reporting of Elisa's Voice and Data services/products.*BtoC marketing activities: advertising campaigns and launches of Elisa's Voice and Data services/products via mobile phone, nationwide activities. *data mining, using customer data in planning target groups and activities.*internal communications (the staff and Elisa ShopIT -staff)*researches (brand, campaing, awareness, concept testing etc.)*direct marketing campaigns *Elisa year 2005 Idols promotion for MTV3 channel and all it's activities, channels and sub-projects e.g. product launches*Product brochures*Reported to the Marketing Director.
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  • Elisa Oyj/Finnet International Oy/
    Marketing Designer (Operator, Incl. Commununications)
    Elisa Oyj/Finnet International Oy/ Nov 2004 - May 2005
    Finnet International merged into Elisa. My task was to re-brand the international call products into Elisa's product range. *Re-branding and integrating the 999 International Call products to be part of Elisa’s product range*Launch of the 999 International Call products to be part of Elisa’s product range*Budgeting, planning and carrying out advertising campaigns*Direct Marketing*Loyalty Customer Program annual plans, campaigns*Budgeting, planning and carrying out loyalty customer program activities*Reported to Marketing Director
  • Finnet International
    Marketing Designer (Incl Communications) (Operator)
    Finnet International May 1997 - Nov 2004
    *Setting up a communications function for internal, external and distribution channel needs *Setting up the means of communication for these purposes*Carrying out and developing internal and external communications*Responsible for press related activities with communications agency and the management team.*B-to-b marketing activities for international data products and services: writing reference articles, putting up sales competition campaigns, advertising, direct marketing.*B-to-c marketing activities for 999 International Calls and 999 Friends & Family Services: direct marketing, advertising, campaigns, materials.*Internal and external events*Execution and leverage of sponsorship agreements (Finnish international hockey team, The Art of Star Wars – exhibition, Smiles Ski, Mr. Scandinavia)*Leverage of Youth for Understanding cooperation*Administrating and developing a nationwide Call Center, training the personnel *Researches (market share, brand, advertising, concepts, media)*Marketing materials*Reported to Marketing Manager
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Mia Eklund Skills

Brand Management Digital Marketing Advertising Marketing Communications Online Advertising B2b Marketing Product Marketing Marketing Direct Marketing Advertising Management Brand Development Sponsorship Press Releases Consumer Marketing Project Management Radio Advertising Advertising Research Project Planning Annual Planning Content Management Brand Activation Social Media Brand Awareness Outdoor Advertising Internal And External Communications Btob Marketing Project Delivery Project Finance Brand Architecture Sponsorship Relations Sponsorship Activation Corporate Events Events Organisation Annual Campaign Budget Monitoring Budget Forecasts Annual Reports Annual Reviews Data Mining Content Writing Contract Management Web Content Management Event Management Customer Service Contract Negotiation Employer Branding Employee Engagement Employee Relations Sem Online Marketing

Mia Eklund Education Details

  • Adwords Academy In Collaboration With Google/Saranen Consulting/Barona
    Adwords Academy In Collaboration With Google/Saranen Consulting/Barona
  • Mjk-Institute / Markkinointiviestinnän Erikoisammattitutkinto
    Mjk-Institute / Markkinointiviestinnän Erikoisammattitutkinto
    Marketing Communications/Markkinointiviestinnän Erikoisammattitutkinto - Mave
  • Haaga-Helia University Of Applied Sciences
    Haaga-Helia University Of Applied Sciences
    Thesis 4/5
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  • Bonham High School, Texas, Usa
    Bonham High School, Texas, Usa
    High School Gradute
  • Espoonlahti Commercial College
    Espoonlahti Commercial College
    Marketing
  • Espoonlahti High School
    Espoonlahti High School
    Music
  • Soukka Elementary School
    Soukka Elementary School

Frequently Asked Questions about Mia Eklund

What company does Mia Eklund work for?

Mia Eklund works for Kesko - K-Group

What is Mia Eklund's role at the current company?

Mia Eklund's current role is Manager, K-Plussa - Data and Digital Development, Customers and eCommerce.

What is Mia Eklund's email address?

Mia Eklund's email address is mi****@****kku.com

What schools did Mia Eklund attend?

Mia Eklund attended Adwords Academy In Collaboration With Google/saranen Consulting/barona, Mjk-Institute / Markkinointiviestinnän Erikoisammattitutkinto, Haaga-Helia University Of Applied Sciences, Bonham High School, Texas, Usa, Espoonlahti Commercial College, Espoonlahti High School, Soukka Elementary School.

What are some of Mia Eklund's interests?

Mia Eklund has interest in Social Media, Service Design, Both Text And Visual, Brand Activities, See 5, Travelling, Dancing, Singing, Seo, Marketing Automation.

What skills is Mia Eklund known for?

Mia Eklund has skills like Brand Management, Digital Marketing, Advertising, Marketing Communications, Online Advertising, B2b Marketing, Product Marketing, Marketing, Direct Marketing, Advertising Management, Brand Development, Sponsorship.

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