NYC-based media relations expert and PR consultant for food & beverage brands & culinary personalities.Current Roster:Belgian BoysBrami EllenosThe Great Chestnut Experiment VUUM

Media Relations Strategy & Pitching Work with key international, national, and regional media to secure thoughtful brand-building and needle-moving stories in print, digital, broadcast, and social media outlets including the TODAY Show, The New York Times, New York magazine, Bon Appetit, Rachael Ray Every Day, Vogue, Late Night with Jimmy Fallon, Vanity Fair, Food & Wine, Fast Company, People, WSJ, Men’s Health, Refinery29, Travel + Leisure, & moreCreative Direction & Management Create and implement activations to optimize brand visibility throughout the yearly news cycle Brand Positioning & Partnerships Advise on branding and partnerships opportunities, secured client participation and oversaw coordination for events and festivals Digital Communication Strategize thoughtful and creative social media campaigns and influencer events for clients across of a variety of social platforms. Managed social platforms for clients including content and caption creation, photography, posting, IG/FB Ads, partnered giveaways, and more. Provided creative direction of websites, promo materials, merchandise, and newslettersClient RelationsSuccessfully handle a roster of 15+ clients, ranging from celebrity chefs and restaurants as well as consumer and beverage products, including Williams Sonoma, Mike’s Hot Honey, Wylie Dufresne, José Andrés, The Standard, Rocco DiSpirito, Other Half Brewing, The Meatball Shop, Shake Shack, and moreNew Business DevelopmentResponsible for leading meetings, proposal writing and presenting, client acquisition, immersion and creative planning process for several accounts including: José Andrés Mercado Little Spain, Mike’s Hot Honey, Maison Kayser, The Standard, Raaka Chocolate, Ample Hill’s Cremery, Le Boudoir, Shelsky’s Deli & Appetizing Shop

Coordinated logistics and production of live events and strategic brand initiatives for a variety of Fortune 500 companies, including SUBWAY, PepsiCo, Merck, ESPN, Genentech, GM, etc.

Contributed to retail trade, top tier and tech media strategies for the firm’s diverse roster of B2B Clients; Assisted in the maintenance of the agency’s social media and blog platforms, as well as with client content development for bylined articles and marketing material.

Coordinated logistics and production of live events and strategic brand initiratives for a variety of fortune 500 companies. I drafted budgets, on-site agendas and other documents pre-production. I researched and booked talent for events as well as assisted with administration tasks and the general organzation of the office. Worked on show-site for SUBWAY’s annual convention as a production assistant.

I drafted news releases for a number of hospitality, food and lifestyle accounts including W Austin, Trace, Uchi, Uchiko and others. I Researched media outlets for client media opportunities and communicated with clients and media through written, interpersonal and telecommunications. I created and managed media lists on excel and Cision. Pulled and organized press clips and press portfolio.

I was responsible for using multiple social media networks to engage and interact with readers in Auburn, Alabama and Columbia, South Carolina. My efforts to increase the interactivity and fan base in both the Auburn and Columbia Facebook and Twitter pages were measured each week. I was in charge of blogging daily about relevant issues that effected the magazines demographic. Received social media training in various social media platforms such as TweetDeck, Seesmic, Twellow, Hootsuite, Wordpress, Bitly and BufferApp. I contributed to the editorial content for the magazine by interviewing and photographing individuals for the fashion spread.

I facilitated social gatherings for a 120 member non-profit housing cooperative and coordinated with various state agencies related to public assembly laws. I was fiscally responsible for a budget totaling several thousand dollars annually. I was responsible for the room arrangements and well being of the members in the house. I acted as a moderater in house conflicts and arranged meetings to resolve conflicts.

I assisted in all aspects of event planning and execution and communicated with the clients and guests to ensure success at the event. I studied and participated in the process of planning and organizing a variety of special events such as Tribeza Fashion Show, The Long Center's 2nd Anniversary party and March of Dimes benefit at The Four Seasons.