Mia "Jones" Horberg Email & Phone Number

Greater Seattle Area

● Content Creation: Develop compelling copy and visuals for ads, marketing materials, blogs, social media, and video scripts.● Newsletter Development: Created and grew the Paws & Play newsletter to over 8,000 subscribers, helping pet owners strengthen their bond with and take the best care of their pets as possible.● Podcast Production: Used GarageBand to create, host, and edit the Preventive Vet Paws & Play podcast and develop the theme music.● Video Production: Produce and edit a… Show more ● Content Creation: Develop compelling copy and visuals for ads, marketing materials, blogs, social media, and video scripts.● Newsletter Development: Created and grew the Paws & Play newsletter to over 8,000 subscribers, helping pet owners strengthen their bond with and take the best care of their pets as possible.● Podcast Production: Used GarageBand to create, host, and edit the Preventive Vet Paws & Play podcast and develop the theme music.● Video Production: Produce and edit a range of videos including health and safety awareness campaigns, visual article summaries, how-to tutorials, social media campaigns, and some very fun song parody music videos.● Cross-functional Collaboration: Act as a liaison between marketing and technical teams ensuring seamless communication and project execution. Assisting in QA and development of a range of digital products.● Use the Adobe Creative Suite to craft designs used on apparel and accessories sold through the FurLife Threadless shop.● Social Media: Content creation and management of all brand social media channels.● Community Management: Responding to commenter questions and facilitating answers from the experts — including concerned and grieving pet owners whose difficult situations need delicate and empathetic responses. Show less

Chicago, Il & The Web At Large

● Creator of The Chubby Jones Couch to 5k Podcast series, which has over 700k downloads and has helped people who hate running find a way to hate it a little bit less through the power of music & encouragement from someone who has been in their running shoes.● Freelance features writer for Go Magazine● Information architect in charge of building the Tribune Company's new intranet site● Developed best practices for future web producers while creating and managing content in Drupal… Show more ● Creator of The Chubby Jones Couch to 5k Podcast series, which has over 700k downloads and has helped people who hate running find a way to hate it a little bit less through the power of music & encouragement from someone who has been in their running shoes.● Freelance features writer for Go Magazine● Information architect in charge of building the Tribune Company's new intranet site● Developed best practices for future web producers while creating and managing content in Drupal CMS during early development of Chicago’s Q87.7 radio station● Do312.com Featured Tastemaker and freelance blogger● Consulted and collaborated with President and CEO of The L Stop website to create highly effective pre- and post-launch content, marketing and partnership strategies● Successfully selected, coordinated and acquired rights for music used on the soundtrack of the TelloFilms.com web series, The Throwaways Show less

Greater New York City Area

● Create and execute digital and social media strategies● Brand and competitor research and gap analysis● Content calendar and asset creation● Copywriting for social media, blogs, landing pages, paid media● Social listening, SMM, influencer identification and outreach● Video editing and webinar creation ● QA testing and technical troubleshooting● Bridge gap between technical, content and sales teams● HubSpot Certified

New York, New York

● Developed and maintained zeebox social media accounts including Facebook, Twitter, Tumblr, Wordpress and Pinterest● Collaborated with zeebox partners (NBCU, Viacom & HBO) to develop and maintain content calendars for all social media and marketing efforts● Managed budget and created successful paid ad campaigns across Twitter and Facebook, using analytics tools and KPI's to effectively execute campaigns against established benchmarks● Collaborated with design team to build… Show more ● Developed and maintained zeebox social media accounts including Facebook, Twitter, Tumblr, Wordpress and Pinterest● Collaborated with zeebox partners (NBCU, Viacom & HBO) to develop and maintain content calendars for all social media and marketing efforts● Managed budget and created successful paid ad campaigns across Twitter and Facebook, using analytics tools and KPI's to effectively execute campaigns against established benchmarks● Collaborated with design team to build compelling, memorable mock-ups and presentations● Used Photoshop and Final Cut Pro to create and edit unique promotional videos, gifs and images● Lead research and outreach of strategic partnerships with social influencers and high-profile bloggers● Documented and shared instructional "How To" guides for easy on-boarding of new hires, affiliates and hired talent● Designed and executed highly-targeted email marketing campaigns using Mailchimp● Thoughtfully and promptly responded to all incoming user and vendor emails as well as managing all social CRM● Performed QA across various iOS devices leading up to new releases of the zeebox app Show less

Chicago, Il

● Featured writer with highly popular weekly music columns, celebrity interviews and TV show recaps● Built and maintained strong media and publicity relationships leading to exclusive interviews and event coverage invitations● Successfully executed community hashtag campaigns across Twitter during major live events● Created and edited vlogs and podcasts for use on AfterEllen website

Chicago

● Used internal CMS to build and manage Entertainment sections across all Tribune Broadcast market websites including the creation and curation of syndicated content● Information architect and content strategy lead for several sales-generating Tribune microsites● Successfully bridged the gap between the technical, sales and product teams to ensure the highest quality results upon execution● Built a team of skilled freelance writers and trained first-time podcasters to contribute… Show more ● Used internal CMS to build and manage Entertainment sections across all Tribune Broadcast market websites including the creation and curation of syndicated content● Information architect and content strategy lead for several sales-generating Tribune microsites● Successfully bridged the gap between the technical, sales and product teams to ensure the highest quality results upon execution● Built a team of skilled freelance writers and trained first-time podcasters to contribute content for syndicated use across market sites● Maintained several corporate social media accounts including YouTube, Facebook, Twitter, Tumblr, Wordpress and Flickr● Pop culture blogger, creator and editor of television podcasts and video content across Tribune market sites● UX tester for new digital products Show less

Chicago

- Provided administrative support for the VP of Strategic Marketing & VP of Product Development (later I was also assigned to the GM & VP of Chicago Tribune Interactive).- Meeting note taker, PowerPoint Presentation builder, keeper of candy at her desk, culture changer

Chicago

What started as a part-time data entry position turned into a full-time ad processing, QA and client service position. Eventually I trained and managed a team of six part-time workers over two shifts to take on their own clients.When the company was bought by three newspapers, I was the employee they turned to to manage the relationships with all of the newspaper representatives. I was used as a resource to bridge the gap between our technical, sales and content teams in order… Show more What started as a part-time data entry position turned into a full-time ad processing, QA and client service position. Eventually I trained and managed a team of six part-time workers over two shifts to take on their own clients.When the company was bought by three newspapers, I was the employee they turned to to manage the relationships with all of the newspaper representatives. I was used as a resource to bridge the gap between our technical, sales and content teams in order to come up with an internal process for turning orders around quickly and giving feedback as to what tools would be useful to add to our existing CMS. Show less