As Founder, I leverage over 20 years of marketing expertise to provide comprehensive, results-driven strategies for clients in the public and private sectors. My role is to oversee all aspects of strategy development, client engagement, and program execution, ensuring our consultants achieve impactful and sustainable growth for our clients.

As Account Director, I lead strategy development, cross-functional integration, and program execution for clients across healthcare, technology, and professional services industries. I oversee marketing initiatives, ensuring alignment with business objectives while managing agency resources and performance metrics. My role involves collaborating with key stakeholders to drive growth and optimize marketing efforts.- Lead strategy development, plan creation, and program execution for B2B clients across healthcare, technology, and professional services, including Kimberly-Clark, Bristol-Myers Squibb, McKesson, Kraton Chemical, TEPHINET, Taylor English and Swift Currie.- Drive cross-functional integration and collaboration between internal teams and client stakeholders to ensure seamless execution across traditional and digital marketing channels.- Generate new revenue streams by enhancing programs on multiple client accounts, tailoring solutions to meet evolving market needs and drive business growth.- Develop and execute the agency’s new business development plan, identifying opportunities and overseeing lead generation efforts to secure new clients.- Analyze and measure marketing campaign results, using data-driven insights to refine tactics and messaging to optimize performance across client portfolios.- Manage client relationships and ensure alignment with long-term business goals, acting as a trusted advisor to senior leadership teams on strategic marketing initiatives.

Led a high-performance sales team specializing in luxury new construction properties, ensuring seamless operations, client satisfaction, and successful project completions. With a focus on strategic growth, key achievements included:- Met or exceeded $8 Million Annual Sales Goals over a consecutive 5 years.- Negotiated contracts and guided clients through complex transactions, ensuring satisfaction while adhering to legal and regulatory standards.- Fostered relationships with developers, builders, and architects to create partnerships and secure exclusive listings.- Trained and mentored new agents, boosting performance and enhancing overall brokerage success.- Ensured compliance with industry regulations and maintained the highest standards of professionalism in all transactions.- Spearheaded the creation and management of a cohesive brand identity for multiple luxury new home developments, enhancing market visibility and buyer appeal.- Collaborated with design and creative teams to develop branding assets, marketing materials, and digital campaigns, aligning them with the unique vision and architecture of each development.- Devised and executed strategic marketing initiatives, including digital advertising, print collateral, and event marketing, resulting in accelerated sales and heightened brand recognition.- Partnered with developers to shape the customer experience from concept through project completion, ensuring consistency across all touchpoints, from sales centers to final walkthroughs.- Analyzed market trends and buyer demographics to tailor marketing messages and drive engagement with targeted luxury homebuyers.

Managed all marketing and communications activities for The International College of Robotic Surgery (ICRS). Also lead account manager for the ICRS Revascularization Training Programs under the direction of world-renowned cardiac surgeon and founder of SS Innovations, Dr. Sudhir P. Srivastava. Collaborated with Fortis, a major healthcare system in India, stakeholders to develop the on-site robotic surgery capabilities at 3 hospitals, expanding the technology to the India patient market.• Established company brand identity and led activation.• Developed and implemented business development and marketing strategy for physician training program.• Created omni-channel marketing collateral for physician training program and patient education.

Directed all aspects marketing and physician training programs for the pre-clinical research laboratory and robotic surgery center targeting medical device companies, physicians and patients.• Developed and implemented annual omni-channel marketing plan.• Managed communications including grant proposals, email campaigns, newsletter and annual report.• Planned and implemented tradeshow calendar.

Supported product launch initiatives of over $1M for two new medical device products tailored to a new market segment known as cardiac brachytherapy.• Supported the development of the go-to-market strategy, positioning and messaging.• Created all marketing materials for launch, including presentations, website content, collateral, internal FAQs and sales team training package.• Led research and focus group efforts to develop messaging and creative assets.• Fostered cross-functional relationships across the organization to ensure alignment.