Mia Karlsson Email & Phone Number

Geneva, Ge, Ch

Building the Wirepas brand as the world’s leading low power 5G mesh network provider.

Geneva Area, Switzerland

Development and execution of customer/industry/solutions/product marketing and communications, incl. E2E campaign strategy to drive brand positioning and demand generation in technology and emerging business, incl IoT. Development and execution of co-marketing with channel partners as well as employee and change communications strategy.

Moscow, Russian Federation

Driving development and execution of marketing, communications, sustainability and corporate responsibility strategy to shape the market, motivate investment decisions, engage employees and position Ericsson as the preferred business partner through internal and external perception building. Includes brand communication, PR, investor relations, marketing communications, on-line and social media, sustainability and corporate responsibility as well as marketing intelligence, strategic marketing… Show more Driving development and execution of marketing, communications, sustainability and corporate responsibility strategy to shape the market, motivate investment decisions, engage employees and position Ericsson as the preferred business partner through internal and external perception building. Includes brand communication, PR, investor relations, marketing communications, on-line and social media, sustainability and corporate responsibility as well as marketing intelligence, strategic marketing, customer engagement programs and events, and internal communications, change management and crisis communications. Show less

Lund, Sweden

Development and execution of communications strategy for building the Ericsson brand and perception in the modem industry through media and analyst relations, marketing communication and events as well as driving the internal communications of the Modems business unit, including integration of the employees and activities from ST-Ericsson to Ericsson and later winding down the business.

Geneva, Switzerland

Development and implementation of an internal communications strategy to bring together an unstable JV organization, increase employee engagement and promote pride. Accompanying employees through several restructuring processes as well as a transfer and wind down of activities

Geneva, Switzerland

Ensuring the use of media relations as a cost-effective, strategic business tool throughout Europe, the Middle East and Africa. Development and execution of media relations strategy resulting on average 30% more positive press coverage than competition.

Geneva, Switzerland

Development and execution of internal communications plan that engages and motivates employees and fosters a sense of ‘open communication’. Launch and management of intranet, e-zine personnel magazine, executive support.

Helsinki, Finland

During studies for Master's Degree in Organizational Communications and Public Relations.Editing personnel and stakeholder magazines, intranet content production, press events, press release, media monitoring, creation of corporate brochures, creation of corporate presentation materials.

Jyvaskyla, Finland

During studies for Master's Degree in Organizational Communications and Public Relations.Deputy editor of the personnel magazine; content writing and editing, development of e-communication and media relations, media monitoring, creation of corporate presentation materials, photo archive restructuring.

Raisio, Finland

During studies for Master's Degree in Organizational Communications and Public Relations.Editor of employee magazine, media relations, press releases, media planning.

Olkiluoto, Finland

During studies for Master's Degree in Organizational Communications and Public Relations.Hosting and guiding large stakeholder groups at nuclear power plant, PR at local events, writing articles to employee magazine.In 2002: A year-long research project on visitors’ perceptions towards nuclear power, as well as the short and long-term impact of a site visit on the perception. The research was used in Master’s Thesis.

Communications, Marketing, Ba

Master'S, Organizational Communications And Pr, Corporate Strategies, Ba, Economics, Environmental Mgmt

Marketing