Grew from consultant to CMO after developing a comprehensive social media, paid media, and email marketing plan.-> Spearheaded 2020 website redevelopment, leading to a 20% increase on web traffic and more 33% retention 2021-> Began producing Instagram reels in 2020, leading to over 20 million organic views in our first year- > Maintained account growth with consistent content development, leading to over 50 million organic views in 2023-> Development content marketing infrastructure so we are addressing customer on all stages of the buying process, improving lead quality-> Reached over 100,000 Instagram and TikTok followers in May 2024

I help independent business owners of 6 and 7-figure businesses create a brand with well-defined and expertly executed content projects that serve your marketing objectives.My work has helped a consulting firm go from $1 to $5 million in billable hours in two years, grew an e-commerce business from 50k to 100k in monthly revenue in just under 6 months, and helped a local event increase their ticket sales by 40% in one year.In this role, I:- Establish positioning, identify target audiences, and develop go-to-market, strategic multi-channel marketing plans, including social, email, search, and print.- Direct the creative team to develop creative briefs for all digital and video assets- Lead the execution of marketing tactics for each program- Analyze market trends and data to build best practices and identify new opportunities- Lead marketing strategy meetings to ensure cross-functional communication and performance of strategic campaigns- Implement, analyze and report on sales pages, landing pages, and campaigns to support conversion rate optimization, nurture leads, and garner sales- Create, implement, and monitor paid advertising strategy, KPIs, and roadmap.- Generate and nurture leads, and analyze user experience data to monitor effectiveness and refine strategy- Develop and implement social media and email marketing strategies- Plan and develop marketing plans that involve content creators to drive engaging, timely, and relevant conversations and content that can be deployed across different marketing channels.Other skills include:- video strategy and production- creative direction- media buying and paid advertising- metrics tracking and interpretation- social media marketing- content marketing- branding- influencer marketing- graphic design- event marketing- film marketing- podcast editorial and distribution- web design and development- search engine optimization- blogging- content creation- email marketing

Redesigned website to increase ticket and pass sales by 40% in one year.Increased organic traffic by 47% in one year with defined SEO strategy. Managed all film content including listing online, social media promotion across all platforms, email campaigns and graphics to include over 350 films in one calendar year.Increased social media traffic for 2019 by 57% with a clearly-defined content development and distribution strategy and a 30% decrease in paid social media ads.

Leverage existing corporate partnerships in support of overall business objectives to raise brand awareness, cultivate and maintain key business relationships (Stella Artois, BMW, Celebrity Cruises, Variety Magazine, LA Times, etc.).Oversee sponsorships by creating opportunities for sales initiatives and hospitality as well as manage digital presence and on-screen ads and commercials. Also responsible for developing and executing experiential activations during Festival and year-round events. Lead the implementation of best practices and sharing industry insights related to event sponsorship developments, contractual language, etc. that may affect individual partnerships