Mia Yang

Mia Yang Email and Phone Number

Associate Director, Global Marketing & Digital Transformation at Merck @ Merck
Mia Yang's Location
Pottstown, Pennsylvania, United States, United States
About Mia Yang

Digital Marketing, Salesforce Marketing Cloud/Email Specialist Certified, User Experience, Project Architecture, Omni-channel Relationship Management/Marketing, Event Planning, PPC & Media Planning, Social Media Planning (Paid & Organic), Content Management & Planning, CMS, Analytics, Project Management, Business Management, Problem Resolution, Worldwide Healthcare Solutions, International Medical Insurance, Travel Medical Insurance, Companion Animal and Equine Healthcare, Human Pharmaceutical Sales & Training, Large Animal Bios

Mia Yang's Current Company Details
Merck

Merck

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Associate Director, Global Marketing & Digital Transformation at Merck
Mia Yang Work Experience Details
  • Merck
    Associate Director, Global Marketing & Digital Transformation
    Merck Sep 2022 - Present
    Rahway, New Jersey, Us
  • Merck
    Senior Digital Marketing Capabilities Manager
    Merck Oct 2021 - Sep 2022
    Rahway, New Jersey, Us
    Responsible for spearheading and executing cross-functional digital transformation projects in collaboration with Global IT, Marketing, Sales and Commercial Operation teams. --Drive planning and implementation of customer experience strategies to ensure coherence of sales and marketing activities across various channels and touch points. --Identify main technology drivers, enablers, and barriers for long-term digital transformation initiatives.--Coordinate business systems and processes specifically focused on customer experience and business efficiencies -- translating deeply technical and business level documentation, identifying areas of digital enablement and designing delivery path. --Work closely with internal technical teams and agency partners to develop solution architectures for new capabilities, ensuring alignment with Enterprise Architecture (EA) principles & practice. --Serve as a key partner to develop MarTech roadmap for digital transformation which includes analyzing macro trends and changing consumers behaviors, providing inputs, prioritizing initiatives and supporting IT in preparing technical business requirements documentation. --Develop a data governance framework in collaboration with enterprise architects aligning with desired customer experience.--Lead the delivery of pilots and projects: prototyping, design, development, architecture, testing, integration, and deployment. --Design, build, and manage the lifecycle of digital tools, systems, and capabilities in support of cross-functional teams while optimizing business processes.
  • Merck
    Digital Marketing Manager, Multichannel Marketing
    Merck Jul 2021 - Oct 2021
    Rahway, New Jersey, Us
    Aligned with multichannel digital marketing pillar of the Integrated Customer Experience team, support the development, maintenance and execution of branded, targeted email campaigns and marketing automation; collaborate with internal and external teams on communication strategies; active within Salesforce and Salesforce Marketing Cloud – content creation, audience segmentation, reporting, execution and presentations.
  • Geoblue
    Digital Marketing Manager
    Geoblue Mar 2017 - Jul 2021
    King Of Prussia, Pa, Us
    Digital marketing lead on: email, paid & organic social media strategy and PPC management across all lines of business and brands; primary marketing support for direct-to-consumer line of business to develop, implement, and monitor digital marketing strategies, sales enablement tools, and sales growth plan; performing updates to company-wide CMS web properties; integration and implementation for company-wide marketing automation platform (Salesforce Marketing Cloud); planning and execution for Marketing Cloud intiatives and journeys; onboarding and guidance for marketing internship program
  • Circa Healthcare
    Information Strategist
    Circa Healthcare Dec 2013 - Mar 2017
    Malvern, Pennsylvania, Us
    End user needs assessment, strategic workflow managementsand business/communication planning; translation of business goals into engaging experiences with measurable KPIs; collaboration with account, creative and technology teams to define architecture, flow and user experience via integration of multiple channels; incorporation of best practices, analytics, and research into UX and architecture of user experience; mobile optimization and social channel engagements execution; social and web property analytics reports; development of documentation such as user flows, maps, or other required support documentation necessary; development of persona-based use cases with measurable performance indicators; proactively seeking out new and innovative trends in the information methodology, user experience trends and engagements.
  • Circa Healthcare
    Sr. Digital Project Manager
    Circa Healthcare Sep 2008 - Dec 2013
    Malvern, Pennsylvania, Us
    As lead multimedia project manager, this role and welcomed challenge is set to drive and support our client initiatives in an imaginative, yet focused direction. Current responsibilities include project management, program management, strategic analysis and planning, UX process flow & design, creative collaboration with user interface design and content development, user requirements development, digital implementation and management, external web and app design and implementation.From mature product support to product launches, Circa can help assist your campaign from top to tail.
  • Circa Healthcare
    Multimedia Project Manager
    Circa Healthcare Sep 2008 - Sep 2010
    Malvern, Pennsylvania, Us
  • Intelli-Media Inc Malvern
    Sr. Project Manager, Learning And Development
    Intelli-Media Inc Malvern Feb 2006 - Aug 2008
    Responsible for managing software product development & developing content for learning projects in sales training arena, incl. all SDLC stages. Strong ability to track mult. projects and balance mult. roles in a fast-paced environment. Responsible for or as:-Direct report for CEO, COO, CIO & VP of Marketing/Business Dev-Manage internal team members/outsourced contractors to complete over 30 eLearning modules-Preparing launch materials for 4 pharma/biotech products via methods including interactive face-to-face discussions, eMarketing, games-Sys platform upgrade of product (pilot phase) -Revision & edits for HCC/Reg review process -In-depth knowledge of HR Competency models, SFA & LMS/LCMS, recruitm't process, orientation & on-boarding -Design exp in print & web-based learning programs, knowledge management & training systems-Coordinating exhibit, workshops & travel for conferences -Int initatives such as org teambuilding outings & internal launch celebrations

Mia Yang Skills

Digital Marketing Search Analysis Project Management Loyalty Programs Direct Marketing User Experience User Acceptance Testing User Centered Design Corporate Websites Content Strategy Mobile Marketing Video Production Computer Animation Software Project Management Software Quality Assurance Email Marketing Languages Marketing Interactive Marketing Advertising Marketing Strategy Marketing Communications Strategy Leadership Online Marketing Integrated Marketing Management Salesforce Marketing Cloud

Mia Yang Education Details

  • Thomas College
    Thomas College
    Concentration In French Language And Culture
  • Colby College
    Colby College
    Concentration In French Language And Culture
  • L' Ecole Atlantique De Commerce / Audencia
    L' Ecole Atlantique De Commerce / Audencia
    Business/Business Development

Frequently Asked Questions about Mia Yang

What company does Mia Yang work for?

Mia Yang works for Merck

What is Mia Yang's role at the current company?

Mia Yang's current role is Associate Director, Global Marketing & Digital Transformation at Merck.

What is Mia Yang's email address?

Mia Yang's email address is my****@****lue.com

What is Mia Yang's direct phone number?

Mia Yang's direct phone number is +161025*****

What schools did Mia Yang attend?

Mia Yang attended Thomas College, Colby College, L' Ecole Atlantique De Commerce / Audencia.

What are some of Mia Yang's interests?

Mia Yang has interest in Children, Civil Rights And Social Action, Environment, Mountain Climbing, Dance, Settling In With A Good Read, Photography, Music, Equestrian Hunt Seat, Disaster And Humanitarian Relief.

What skills is Mia Yang known for?

Mia Yang has skills like Digital Marketing, Search Analysis, Project Management, Loyalty Programs, Direct Marketing, User Experience, User Acceptance Testing, User Centered Design, Corporate Websites, Content Strategy, Mobile Marketing, Video Production.

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