Mia Gutierrez Email & Phone Number

• Managed and ran the @pearson_plus social account on TikTok.• Created 2-3 shortform videos on a weekly basis that correlated with current social media trends.• Spearheaded our brand's TikTok refresh, contributing to a 28.53% increase in average reached audience and a 5.48% increase in average engagement per post from Q3 to Q4 of 2023.• Developed presentations on social media analytics, collaborating with the social media committee to address areas of improvement.

• Developed Projects to improve relations between 200+ Sales Reps and 140+ Pearson Campus Ambassadors.• Spearheaded the creation of a Sharepoint site that includes various on-campus initiatives to increase sales revenue and improve client relations.• Played a pivotal role in the implementation of a monthly point-based reward lottery system, and contributed to the success of the "Bring your PCA to work day" initiative, effectively boosting engagement between Sales Reps and PCAs. • Presented campaigns to student managers and 140+ Pearson Campus Ambassadors on a monthly basis.

• Participated in surveys that help millions of teachers and schools better prepare students.• Worked with a virtual team of over a 100 Pearson Campus Brand Ambassadors throughout the country to gather and analyze client data.• Created social media content for Pearson, such as video tutorials, blog posts, and pictures• Attended and gave feedback in focus groups to aid leaders in the development and improvement of Pearson software.

• Partnered with 5 other interns to create deliverables for 7 different departments at Pearson.• Collaborated with the following teams: Sales, Global Employee COMMs, Sales enablement, Student Programs, Pearson+ & B2B/B2C Marketing, and Social Media.• Developed a proposal for the Sales Enablement team that addressed the main issues of Brand Awareness & Sales Rep Engagement. Ideas proposed included Town hall segments, All Rep Office hours, a new logo & tag line, and more.• Created several pieces of content for our Pearson+ Socials: Share Your Story Award Contest promotion video, IG Stories Engagement Plan, IG Stories Graphics, “How to” IG Feed Carousel, & “How to” videos.

• Conducted comprehensive research on over 10 potential opportunities, meticulously crafting individualized sales strategies for each• Leveraged OneCRM to input and manage product details for 50+ clients, supporting the Sales team in lead generation and client relationship management• Designed and led targeted email campaigns, notably achieving a 30%+ click-through rate on a monthly newsletter sent to 100+ stakeholders, fostering engagement and productive dialogue• Created an educational Inclusive Economics video for the Project Management department, serving as a crucial resource for 200+ Sales Representatives to improve their grasp and promotion of Economic-related products.

• Developed a concise visual aid for a competitive analysis, outlining marketing differences and value propositions between Pearson and competitors to inform strategic marketing decisions.• Outlined and executed a nationwide framework for PCAs to host interactive MyLab Math Pop Ups at colleges, collecting student feedback to improve future MyLab Math software• Send communications for internship related projects to Student Program managers to get data necessary to complete them.• Aid Math Marketing director in various marketing related projects.

Watkinsville, Georgia, United States

• Supervised 100+ children on a day-to-day basis as well as prepared for camp during outside hours.• Taught children grades K-5th various art concepts and methods in six 50 minute increments daily. • Led hallway decor crew and ensured that camp looked visually appealing to all campers. • Provided excellent customer service specifically with meeting parents, working alongside volunteers and fellow staffers.

Brea, California, United States

• Assisted a boutique owner in the day-to-day operations of their company. • Ran various errands to aid company owner. • Packaged and shipped 300+ clothing items per day and took inventory of all boutique items.• Supervised Owner's 4 children within homeschool instruction.

Azusa, California, United States

• Scanned documents into an online repository for university use by scanning the highest quality image, indexing the documents with accuracy, and maintaining confidentiality. • Contributed to an office total of over 135,000 pages scanned and 58,000 documents processed per semester resulting in high-quality documents for university department use.

Orange County, California Area

• Taught weekly Summer day camps to 15+ children ages 5-12.• Learned curriculum on various scientific topics and enacted lesson plans suitable for kids.• Oversaw children's daytime activities.

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: Associate Student Inc. | Entertainment and Tourism Club | American Marketing Association | Beta Gamma.

Associate Of Science - As, Business Administration And Management, General

Cumulative GPA: 4.00 Earned President's Honor List for three consecutive semesters

Bachelor Of Business Management, Business Administration And Management, General

Cumulative GPA: 3.933 Earned Dean's list for two consecutive semesters