- Developed High-Performing Creative: Crafted conversion-driven briefs and creative concepts for images, videos, and landing pages, managing up to 5 clients simultaneously.- UGC Collaboration & Direction: Partnered with content creators, providing strategic themes and guidance to deliver impactful user-generated content (UGC).- Trend Analysis & Testing: Conducted research on industry trends and competitors to innovate ad formats and messaging, proactively testing new creative strategies.- Performance Reporting & Optimization: Analyzed creative performance using tools like Looker and Motion, leveraging data from Meta and TikTok to scale winning campaigns.- Project Management: Oversaw creative timelines, processes, and stakeholder communications, ensuring seamless execution of projects in fast-paced environments.- Team Collaboration & Knowledge Sharing: Presented insights and creative learnings to internal teams, driving collaboration and continuous improvement in campaign strategies.

Founder of an app for all creatives to anonymously review brand and agency experiences. Launching September 22, 2024creatorvault.app

Co-Founder for networking events across the US for content creators, influencers, and creatives.(create-hers.com)- Hosted, planned, and managed 3 events in NYC, LA, and Miami with over 50 total brand sponsors

- Partnered with 150+ brands across various niches on paid media and organic content, in addition to occasional creative strategy - Coached over 250 creators in UGC, content creation, social media management, and paid media- Developed a following of 40k+ across platforms through effective personal branding and community engagementTasks include (but not limited to):- Scriptwriting, competitor research, filming, editing, SEO research, social media management, content calendars, briefing, creator sourcing, community management, negotiation, copywriting, email marketing, cold calling, conceptualization, etc.