Mian Usman Email and Phone Number
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Mian Usman personal email
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Transformational Business Leader | Marketing Strategist | Global Team BuilderSenior leader with 17+ years of experience driving business transformation, realignments, and spearheading new initiatives across Shell, Castrol, a FinTech startup out of the US, Pakistan State Oil and currently at Petrolube Saudi Arabia. Proven expertise in building and leading high-performing, future-focused teams while developing strategies that directly impact business performance and P&L.Currently setting up a global marketing organization at Petrolube, a Petromin company and the market leader for lubricants in Saudi Arabia. Tasked with laying the foundation for a unified, scalable, and high-impact marketing function across 40 countries, I am aligning strategies, resources, and capabilities to drive business growth in a competitive landscape. In addition, to support the transformative journey at Petrolube, I am leading digital transformation for the organization, focused on creating new customer solutions to enhance customer experience, across the value chain. Recognized for my ability to design and execute innovative, implementable solutions, turning complex challenges into clear paths forward. Passionate about fostering inclusive, collaborative environments where teams feel empowered to contribute their best. I thrive on inspiring others to exceed expectations while building organizational capacity and competencies for long-term success.A trusted problem-solver, decision-maker, and thought partner committed to driving meaningful impact at scale.
Petrolube Oil Company Ksa
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Marketing DirectorPetrolube Oil Company Ksa Mar 2024 - PresentJeddah, Makkah, Saudi ArabiaReporting to the CEO, I've been entrusted with developing a new marketing function from the ground-up for Saudi Arabias market leading lubricants company!
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Co-Founder & CmoGirl Gone Cocoa Jun 2022 - PresentKarāchi, Sindh, PakistanStarted a new business venture born out of a passion for chocolates and chocolate making, in an industry experiencing over 15% year-over-year growth in the premium chocolate segment. Our vision? To establish ourselves as Pakistan’s top artisanal chocolate company. We achieved crucial MVP milestones, constructed a comprehensive value chain and business model, and developed products catering to both B2B and B2C consumers. Surpassing expectations, we exceeded our sales target by 70%, and our products are now proudly available at Pakistan's premium boutique food store chain. With a strong social media following, we were recently reviewed (organic) by Pakistan largest English newspaper!With business plan in hand, we plan to go from MVP to scale!
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Chief Marketing And Innovation OfficerPakistan State Oil May 2021 - Jun 2022Karāchi, Sindh, PakistanLead marketing for all verticals with additional P&L responsibility for lubricants, fuels cards and the non-fuel retail business. President of the PSO CSR trust & co-chair of the marketing committee & distribution CFT. Member of the MANCOM, IT committee & Retail CFT. -
Business Marketing DirectorLaunchgood Aug 2020 - Apr 2021Toronto, Ontario, CanadaHeading the B2B business for a ‘for-profit’ crowdfunding fintech start-up focused on social enterprise & charity in the emerging $2+ trillion Muslim digital economy. -
Marketing Manager For Commercial And Industrial LubricantsCastrol - Wakefield Canada Inc Aug 2017 - 2020Toronto, Canada AreaLed the highest growth category and future “strategic pillar” of the business through a two-portfolio strategy targeting the premium and value tiers of the market with complete responsibility of the brand strategy, portfolio, communication development & execution, pricing and trade marketing. -
Head Of Marketing - LubricantsShell Jan 2014 - Jun 2017PakistanHeaded the marketing function and member of the Lubricants Leadership Team. Responsible for developing & executing the strategy, working closely with the cluster and global teams. Accountable for the marketing & trade budget. Led a team of brand, communication, channel and pricing managers. -
Regional Sales Team LeaderShell Oil Company Apr 2011 - Jan 2014Responsible for delivering 50% of the channel volume, farming and hunting Automotive and Heavy Duty (HD) customers. Led a team of 5 territory managers, 18 distributors & an indirect sales team of 100+. Built a shared team vision, achieving it by becoming the “No. 1 & largest region by volume”.
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Brand And Channel Manager - LubricantsShell Jul 2009 - Mar 2011Responsible for channel and brand strategy development. Executed campaigns for the automotive (Helix/Pennzoil & Advance) and Heavy-duty (Rotella/Rimula) retail, wholesale, independent and franchised workshops segments. Monitored channel performance, executed pricing initiatives, introduced new products, gained competitor insights and executed promotions and programs working alongside sales territory and regional managers.
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Brand And Communications Manager, LubricantsShell Feb 2008 - Jun 2009Managed media development, planning, deployment & measured its performance. Worked closely with the global brand, sponsorship, packaging and communication teams. Managed all agency relationships and budgets. Executed all global and local researches. Executed (working with senior brand & channel managers) local brand campaigns, activations, PR activities, B2B seminars and company events.
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Account Manager, Indirect SalesShell Jul 2006 - Feb 2008Responsible for managing and improving distributor capability, building key trade relationships, increasing coverage, productivity and throughout at retail outlets, improving route efficiency and signing on new distributors. Led a team of area managers. Grew territory by 11% YOY.
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Assistant ManagerEnterprise Rent-A-Car Aug 2002 - Oct 2003Stamford, Connecticut, Usa
Mian Usman Skills
Mian Usman Education Details
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Economics -
Marketing/Marketing Management, General -
Marketing -
Indian School Of BusinessMarketing/Marketing Management, General
Frequently Asked Questions about Mian Usman
What company does Mian Usman work for?
Mian Usman works for Petrolube Oil Company Ksa
What is Mian Usman's role at the current company?
Mian Usman's current role is CMO | Business Transformation Leader | Global Strategy & Organization Builder | Innovation Driver | Brand Equity Architect | Data-Driven Digital Marketer | Team Galvanizer | Inspiring Orator | Growth Catalyst |.
What is Mian Usman's email address?
Mian Usman's email address is mi****@****ail.com
What schools did Mian Usman attend?
Mian Usman attended The University Of Texas At Austin, Lahore University Of Management Sciences, University Of Toronto, Indian School Of Business.
What skills is Mian Usman known for?
Mian Usman has skills like Business Strategy, Sales Management, Team Management, Project Management, Indirect Channel Sales, Distribution Management, Market Research, Pricing, Media Planning, Multi Channel Marketing, Marketing Communication, Marketing.
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