Strategic guidance and professional advisory services to telecom digital ventures in business growth, product development and pre-sales visualizing the steps involved in delivering value to the customer and defining lean methodologies to continually improving processes and products through ongoing cycle of experimentation, learning and adaptation of emerging technologies.o Business Strategy, Planning, Feasibility studies to drive innovative product life cycle;o Pre-sales, lead evaluation to proposal preparation etc. o Product Development (System Analysis & Design, Architecture, Commercials), o Digital Transformation & Services / Digitization of existing business processes,o Data Analytics / implementation of Artificial Intelligence & Machine Learning,o Value Added Services (A2P / SMS / IVR / RBT / Apps / Digital Portals & Platforms)o Content Development & Aggregation (Infotainment, RBT, VOD, OTT Portals)o Digital Marketing & promotional campaignso Quality Assurance & Technical Audit

Overall in-charge to ensure business development and operations of multiple subsidiaries in Pakistan.- P&L management, Strategy development & Execution- Innovative digital product development (R&D) - Coordination with government authorities- C-level external coordination (B2B / B2G)- Reported to group CEO & MD, Cairo HQ.Major Projects:- Jazztunes.pk (RBT Aggregation)- Shofha.com- Esaal.me- A2P Bulk SMS & VMS Platforms etc.- AI & Machine Learning Implementation

A subsidiary of ARPU+ providing Telecommunication VAS services to telcos in Pakistan. My responsibilities included:- Ensuring Business Development and revenue generation.- Establish business relationship and coordination with government authorities.- Managed recovery of old debts.

Responsible for over all business operations in Pakistan and reporting directly to Group MD/CEO.Key Responsibilities:- Head over all Business Activities- Research & Competitor Analysis- Product Development, Pricing & Revenue Assurance- Contract Negotiations / Legal Agreements- Define new business strategies for better profitability- Strategic planning of future roadmap considering emerging trends (eg. IoT, WoT, Fintech etc.)- Maintain the linkage between the business & technical requirements- Coordination with Senior Management in Operators- Annual BudgetingExpertise:- Digital Transformation Solutions and Services (Web/App)- Mobile based Value Added Services (SMS, IVR, Voice, Web)- Mobile based Digital Marketing & Advertising- Mobile Customer Behavior / UX- Mega Promotional Campaigns (Multi-Million SMS/IVR based Campaigns)- Customized Telecom/IT Solutions- New Age Services 3G/4G (A2P/P2A)- Content AggregationMajor VAS Projects:- SMS based Literacy Program (UNESCO) Project won 'GSM Global Award 2013'- Mobilink SMS Khazana Campaigns (over 12 success seasons) - White-label Digital Campaigns for brands like Pepsi, Lipton, Nestle, Jazz etc.- Mobile Portals (Web/SMS/IVR)- SMS based Solutions (A2P, Bulk SMS, Messaging)- Ring Back Tone Platform to Manage 30 Million Subscribers- Mobile Applications

Key Responsibilities: - Head Business Development Activities - Market trends & need analysis - Identification of potential target audience - Product development - Prepare business cases - Analyze product feasibility - Finalize product design & features - Integrate new product with core system - Coordination with VAS Management in OperatorsMajor Projects:- Mobilink Power Tools (SMS/DSTK)- Mobilink IVR Portals eg. Agri-Portal for farmers etc.- Ring Back Tones (RBT)- Customized Telecom/IT Solutions etc.- Digital Transformation of Business Processes- Mobile Financial Services / M-Commerce

I was responsible for total project management and quality assurance of new VAS development projects and 24/7 operations. Main KPIs involve but not limited to:- Project Development and Planning- Project Execution and Monitoring- Project Coordination with Operators- Total Quality Management (QA)- System Automation & Integration with MNOs- 24/7 VAS Operations (SMS, IVR, RBT, Portals etc.)Major Projects:- Real-time NIC & Thumb Verification for NADRA- Value Added Services (SMS/IVR/WAP) for Mobilink, Banglalink, Warid.- A2P messaging platform for Mobilink.- System Automations

I was leading technical teams (Software Development, Networking and Operations) to accomplish several VAS projects for Cellular Operators mainly Mobilink-gsm and Banglalink-gsm. Key responsibilities were but not limited to;- System Analysis & Design- Software & DatabaseDevelopment- Content Development (Ringtones, Wallpapers etc)- System Integration and Testing- Quality AssuranceMajor Projects:- SIM Tool Kits for Mobilink & Banglalink- SMS services for Mobilink & Banglalink- IVR Portals for Mobilink & Banglalink- Ring Back Tones (RBT)

- Pioneer in developing first ever VAS services for Mobilink (News Alerts, Weather, Forex, Cricket etc.)- Development of Telcom Value Added Services/Products for Mobile Users (SMS,IVR,WAP etc)- Developed +300 SMS Services and Applications- Automated Monitoring System for Mobilink Cell-sites (IoT / WoT)- Online Prepaid Card System- ISP Billing & MIS System- Mobilink Online

Pioneer in introducing GIS in Pakistan;- Satellite Imagery: Acquisition & Photogrametic Anlaysis- Digital Mapping: Digital Terrain Model, Digital Elevation Model, 3D-visualization etc- Photogrametiry: Geo-rectification, Classification etc- Topographic Survey, Watershed & Flow Analysis- Geographic Information Systems (GIS) - Location Based Services (LBS)