• Developed campaign strategy to stakeholders through customer data segmentation, testing, campaign reports and customer journey mapping. Strategy includes multi-step journey, A/B testing, behavior triggered campaigns etc. to increase personalization and engagement.• Collaborated with cross-functional stakeholders, data analysts, and digital team to define customer segmentations, content, reporting perimeters to increase conversion and to reach business goals. • Managed email campaign calendar to intake campaign request, prioritize based on campaign type, marketing contact frequency, and resources to ensure campaigns are on schedule. • Acted as one-point contact to stakeholders to provide end-to-end campaign operation management including creative briefing, content building, data extension building, deployment scheduling reporting, to campaign status updating and changes. • Reviewed and approved email deliverables throughout the campaign lifecycle and coordinate approvals from the compliance and brand review to ensure all email campaigns comply with the industry best practice, brand guidelines and legal requirements. • Manage vendors and business partners to ensure campaigns are executed on time, free of error, and within budget through weekly campaign status meetings, campaign kick-off calls, and weekly email production meetings. • Built monthly email report including import email campaign metrics, analyze complex reports to bring insights from campaign performance to stakeholders, identify opportunities for improvement and distribute reports to stakeholders. • Built, updated, and presented interactive dashboard to stakeholders to present annual campaign performance and KPIs to identify opportunity to improve and challenges to overcome in future campaigns.

-Optimized digital channels through SEO, AdWords, campaign, and content marketing to increase brand awareness and enhance user experience. - Partnered with division product owners, marketing peers, IT, Salesforce Admin, and sales team to plan and execute digital marketing campaigns across channels including website, social media, email, and blog. - Developed buyer personas, customer journey mapping, sales process mapping, and identify top marketing priorities to increase lead generation.- Conducted market research to analyze technological, demographic, economic, and competitive factors to capitalize on market opportunities as they arise. Propose marketing strategy based on the research. - Develop marketing contents to increase channels' and end users' engagement and conversion rates through blogging, email marketing, events, and tradeshows.- Partnered with the Distribution and OEM Channel managers to develop campaign strategies that aligned with brand guidelines and targeted multicultural markets including presentations, case studies, digital banner ads.

• Identified marketing issues and recommended strategic plans and campaigns to increase lead generation.• Developed and executed digital marketing programs that increased online traffic by 50% through inbound marketing within one year. • Managed marketing campaigns include: email, branding, and events. • Developed & executed day-to-day email marketing program that increased 10% opening rate and 7% click-through rate within one month.• Created triggered events that aligned with identifiers in the database to achieve email automation • Tracked and analyzed email campaign data to improve content and subject line development and online traffic• Conducted SEO and email campaign audits to identify problems and recommend marketing best practices to increase clients’ digital communications ROI. • Evaluated marketing expenditures v.s. activities to determine ROI through marketing matrixes. • Developed and executed digital marketing programs that increased online traffic by 50% through launching a website, blog, Pinterest, e-newsletters. • Designed logo and marketing promotional brochures which improved brand awareness and increased market share by 20%. • Trained new clerical staff, resulting in standardized application of procedures and improved working efficiency and customer satisfaction.

• Transformed a start-up company from $70,000 revenue into a $3 million business within 5 years through marketing segmentation, channel marketing, plans, and campaigns. • Cultivated channel marketing that contributed more than 60% of the sales leads through various marketing programs with subcontractors, suppliers, interior designers, and architects. • Created and implemented the communications plan that increased market awareness by 100% through home shows, home tours, PR. • Collaborated with internal cross-functional team and external agencies successfully executed multiple projects within budgets and timelines.• Set and controlled annual budget to ensure that marketing activities were done within the budget through working with internal and external staff. • Developed and managed contents to email campaigns that supported sales activity to increase lead generation. This included segmenting customers in groups based on the target demographic profiles, planning contents, managing calendar to release the emails, evaluating the opening rate and improving it from the change of contents and timing of releasing the email.• Applied SEO strategies include contents, keywords, site map, the landing page to put company website at the first page in multiple search engines. • Trained internal and external staff of brand message and process to increase efficiency.

• Executed marketing plan to increase sales leads by 20% through integrated events that include nationwide trade shows, seminars, and press conferences. • Oversaw all marketing literature, press releases translation, brand message development to ensure that all communications aligned with corporate brand guidelines and fit into Chinese cultural perspective.• Supported 2 Product Managers to launch new products by conducting customer usage research, executing deliverables including collateral, road trips, training programs. • Implemented marketing plan within budget and timeline by recruiting and managing external agencies.• Managed ongoing B2B marketing campaigns that increased 200% of company awareness through trade shows, press conferences, and seminars.• Persuaded senior management to select a new PR agency, resulting in increased media coverage by 100%. Saved approximately $20,000 a year.