Carol Chen Email & Phone Number

Minneapolis, MN, US

St. Paul, Minnesota, US

St. Paul, Minnesota, US

St. Paul, Minnesota, US

Minneapolis, MN, US

• Developed campaign strategy to stakeholders through customer data segmentation, testing, campaign reports and customer journey mapping. Strategy includes multi-step journey, A/B testing, behavior triggered campaigns.
• Collaborated with cross-functional stakeholders, data analysts, and digital team to define customer segmentations, content, reporting perimeters to increase conversion and to reach business goals.
• Managed email campaign calendar to intake campaign request, prioritize based on campaign type, marketing contact frequency, and resources to ensure campaigns are on schedule.
• Acted as one-point contact to stakeholders to provide end-to-end campaign operation management including creative briefing, content building, data extension building, deployment scheduling reporting, to campaign status.
• Reviewed and approved email deliverables throughout the campaign lifecycle and coordinate approvals from the compliance and brand review to ensure all email campaigns comply with the industry best practice, brand.
• Manage vendors and business partners to ensure campaigns are executed on time, free of error, and within budget through weekly campaign status meetings, campaign kick-off calls, and weekly email production meetings.

Minneapolis, MN, US

-Optimized digital channels through SEO, AdWords, campaign, and content marketing to increase brand awareness and enhance user experience. - Partnered with division product owners, marketing peers, IT, Salesforce Admin, and sales team to plan and execute digital marketing campaigns across channels including website, social media, email, and blog..

• Identified marketing issues and recommended strategic plans and campaigns to increase lead generation.
• Developed and executed digital marketing programs that increased online traffic by 50% through inbound marketing within one year.
• Managed marketing campaigns include: email, branding, and events.
• Developed & executed day-to-day email marketing program that increased 10% opening rate and 7% click-through rate within one month.
• Created triggered events that aligned with identifiers in the database to achieve email automation
• Tracked and analyzed email campaign data to improve content and subject line development and online traffic

• Transformed a start-up company from $70,000 revenue into a $3 million business within 5 years through marketing segmentation, channel marketing, plans, and campaigns.
• Cultivated channel marketing that contributed more than 60% of the sales leads through various marketing programs with subcontractors, suppliers, interior designers, and architects.
• Created and implemented the communications plan that increased market awareness by 100% through home shows, home tours, PR.
• Collaborated with internal cross-functional team and external agencies successfully executed multiple projects within budgets and timelines.
• Set and controlled annual budget to ensure that marketing activities were done within the budget through working with internal and external staff.
• Developed and managed contents to email campaigns that supported sales activity to increase lead generation. This included segmenting customers in groups based on the target demographic profiles, planning contents.

• Executed marketing plan to increase sales leads by 20% through integrated events that include nationwide trade shows, seminars, and press conferences.
• Oversaw all marketing literature, press releases translation, brand message development to ensure that all communications aligned with corporate brand guidelines and fit into Chinese cultural perspective.
• Supported 2 Product Managers to launch new products by conducting customer usage research, executing deliverables including collateral, road trips, training programs.
• Implemented marketing plan within budget and timeline by recruiting and managing external agencies.
• Managed ongoing B2B marketing campaigns that increased 200% of company awareness through trade shows, press conferences, and seminars.
• Persuaded senior management to select a new PR agency, resulting in increased media coverage by 100%. Saved approximately $20,000 a year.