Mia O'Connell Email & Phone Number

Dublin, County Dublin, Ireland

A creative school for children and adults that runs courses, workshops and camps in Dublin, Ireland. My intention is to create beautiful spaces for people of all ages to explore and experience creativity through different forms of art and design, starting with Fashion. The school places a big emphasis on the creative process, developing new skills, creating consciously whether it be knowledge of materials or working with recycled fabrics and giving people an opportunity to feel 'in the zone' whilst being creative.

Dublin, County Dublin, Ireland

Working alongside VP of Sales and Marketing to lead the marketing strategy for this tech health and wellness business. I have direct leadership of a team of 3 responsible for the strategy, design, creation of all online and offline marketing content. This includes brand strategy development, successful execution of marketing activities and brand projects, as well as reporting on website analytics and performance. Key achievements so far: • To date have managed the implementation of three key projects/initiatives at Foodmarble, all of which included managing cross-departmental internal stakeholder meetings, working alongside an external design agency, copywriting and ensuring a consistent brand tone and message was delivered across key digital channels (Web, Social, Email, affiliates, influencers). A final key step was working closely alongside our web team to ensure a smooth transition on all of these projects. • The first major project was the implementation of the businesses rebrand from packaging to web, the second being the launch of a new add-on customer product (The 6-week Discovery Plan), finally and most recently I’ve managed all marketing elements of the product launch process for our next-generation product, the FoodMarble AIRE 2 device. • Assisted VP of Sales and Marketing in the PR launch of FoodMarble into the US market, including working alongside a US PR agency and the development of a panel PR event.• Key stakeholder in the evaluation and changeover to a new PPC advertising agency.

Dublin, County Dublin, Ireland

Digital marketing SaaS and services company for grocery retail and hospitality sectors in UKI.• 2nd line leader of the community team (of 10+) as well as the below responsibilities;• Conceptualising content to drive new sales, retention and brand awareness.• Responsible for developing and executing the inbound marketing strategy • Cross-departmental work with our Head of Sales to meet business targets• Implemented product update strategy for internal and external comms• Responsible for pipeline target for each industry vertical and client churn.• Working with external agencies to deliver web and marketing assets• Responsible for growing Industry partner relationships and collaborations• Planning and managing events and trade shows

Dublin

This role focused on driving a high level of client service, servicing B2C clients, building department processes for scale and team management.• Line managed and grew the account management team of 4 to 16• Recruitment, onboarding, training and management of Community Team• Leading all client communication and point of escalation for AM's• Establishing the department process for growth• Working closely with Head of Sales to bring on new clients• Implemented a number of new processes and service offerings to drive efficiency and value

London, United Kingdom

Short stint, I had to leave the role due to family circumstances (this led to a 6-month break in work). I worked alongside the Creative Director working on digital marketing campaigns for one of the UK’s luxury restaurant groups.• Digital marketing campaigns across social, web, email and print• Working with the analytics team to deliver client advertising objectives.

London, United Kingdom

Global footwear brand, my role was within the in-house creative agency overseeing the output of all marketing requirements for the business globally.• Established a new briefing and tracking system for the studio.• Led the research, approval and adoption of a new workflow tool for the studio to improve efficiency internally and for all stakeholders.• Worked with copywriters, designers and digital teams to deliver up to 6 eCommerce emails and social campaigns per week to react to sales figures.• Relationship management with all stakeholders up to MD and CEO.• Sign-off of design and copy for the business; ensuring on-brand accuracy.

London, England, United Kingdom

• Daily management of in-studio projects across a team of copywriters, designers, proofreaders and extensive sign-off process.• Key stakeholder for all departments with projects in the studio• Ensuring the stages of any project were met according to the client brief and deadline.

Dublin, Limerick, Cork

A fashion school for children that ran weekend and school holiday camps in three locations across Ireland.• Branding and marketing from web design through to all print collateral• Recruiting, onboarding and remote working with location teachers,• Designing, planning and executing on lesson plans.• Running the business (accounts, pr, taking bookings, web management)

Dublin

Owner and operator of start-up womenswear Irish label.Womenswear ready to wear label that produced for five seasons, sold in 7 retail locations in Ireland and France and gained national press in Tatler, Image and national newspapers. Chief operator for the business overseeing production team.

Paris Area, France

French Luxury brand based in Paris.Studio Manager• Manger of design team of 7 and 3 small production facilities.• Managed production of two collections to show at Paris Fashion Week.• Assisting at sales events and showrooms.• Production Management- of two RTW seasons for 8 global retailers.• Point of communication of all external suppliers and factories.• Backstage Manager at Paris Fashion Week S/S and A/W 09.

London, United Kingdom

British Vogue, London March 2008

Marios Schwab, London July - Sept 2007

Dublin, Ireland

John Rocha, Head Office, Dublin June-Aug 2006

Master'S Degree, Business Management, 1St Class Honours

Fashion Business Marketing, Strategic Management, Supply Chain management, Creative teams, Finance and Innovation Management.

Ba Hons, Hons Fashion Design, 1St Class Honours

Pattern Drafting, Garment Construction, Illustration, Design, Tailoring, Art History, Creative Process Development, Industrial Machine.

Enterprise Development Diploma, Business, Management, Marketing, And Related Support Services

Sales and Marketing, Digital Marketing, Accountancy and Finance, Product Development, Project Management and Business Plan Development.