Head Of Marketing And Operations
Current• Develop and execute comprehensive marketing and operational strategies to increase brand visibility, user acquisition, and community engagement, contributing to the DEX’s ranking as a top 5 platform in the space.• Manage and grow the project’s presence across key channels, including 300,000+ Twitter followers and 75,000+ Discord community members, ensuring consistent messaging and tone.• Design and implement marketing campaigns to drive product adoption, including content marketing, paid advertising, and influencer collaborations.• Represent the project as a speaker in Twitter Spaces, AMAs, interviews, and at events both online and offline.• Collaborate with the design team to create engaging marketing collateral, including static visuals and motion graphics.• Create and maintain educational resources on Gitbook to inform users and support onboarding.• Optimize website and landing page copy for conversions, aligning messaging with user needs and project goals.• Lead SEO strategies, including on-site, off-site, and technical SEO, to improve search engine rankings and organic traffic.• Analyze campaign performance and community feedback to refine marketing initiatives and ensure measurable ROI.• Stay updated on blockchain industry trends to craft messaging that resonates with both crypto-savvy audiences and newcomers.