Mia Xiang Email and Phone Number

• Managed social media accounts of retainer clients and developed social content based on their briefs. • Wrote compelling copy, managed both written and visual materials, and worked closely with internal creative team to develop content of high quality for WeChat, Weibo and Red. • Created monthly and annual social content calendar and strategy. • Maintained a strong liaison with clients and acted as their daily contact. • Assisted the Account Manager with project schedules and ensured they were delivered on time. • Coordinated with and mentored junior level staff and intern, delegated tasks and supported them accordingly. • Wrote monthly social media performance reports to clients. • Clients: Totême (fashion), Monica Vinader (jewelry) and Noble Panacea (skincare).

• Wrote compelling social content for WeChat and Weibo accounts of retainer clients and ensured Chinese copy was locally relevant while in line with client’s global guidelines. • Translated press materials, wrote English version of copy for clients to review. • Developed interview questions, coordinated with clients and interviewees on final written content. • Supported other teams with editing needs for digital campaigns and PR collaterals on an ad hoc basis. • Actively participated in team brainstorms. • Assisted on the offline events on-site. • Worked closely with the Account Managers and Marketing Executives toensure editorial excellence and timely delivery of work. • Clients: Isabel Marant (fashion), Alberta Ferretti (fashion), Dassault Aviation (aircraft), and Saint-Louis Crystalware (lifestyle).

• Attended daily news meetings, and helped decide which stories to pursue.• Translated local, national and international news articles from English into Chinese.• Selected, edited photos, and translated captions from English into Chinese.• Edited text to ensure that it adhered to World Journal’s editorial standards.• Proofread, fact-checked and was on the lookout for potential legal or ethical issues.• Created page layouts for daily and weekly publications.

• Assisted with producing Resort Fashion Show 2017 in New York City.• Collected and delivered garments and materials for photo shoots.• Assisted stylist/designer with photo shoots on-site.• Researched buyers and updated database.• Managed and created content for Instagram posts, and interacted with online community.

• Assisted with the creation of garments for New York Fashion Week 2016.• Worked backstage at New York Fashion Week 2016.• Assisted with model casting.• Assisted with styling and producing a fashion show for Boutique+ by JCPenney.• Maintained and organized office showroom and wardrobe.

• Wrote articles on topics including fashion, beauty, and lifestyle.• Selected and edited images featured in articles.• Researched trends and topics of interest for Twitter feed and Facebook page.• Collected and delivered garments and materials for photo shoots.• Assisted stylists and makeup artists with photo shoots on-site.

• Monitored the latest news and trends, generated and pitched fresh story ideas to the editorial teams of The Hofstra Chronicle and Long Island Report.• Conducted in person, phone and email interviews.• Wrote compelling stories that concerning Long Island and the greater New York City area.