Michael Barden Email & Phone Number

Denver, CO, US

Dallas, Texas, US

• Marketing BI and Analytic Implementations
• Mange Organic Channels
• Website and Social Media
• CRM and Customer Retention
• Product Strategy

Started Hot Garbage Lifestyle Blog as fun side business to maintain a DTC asset.- Head of Content and Editing- Earned Media Channel Oversight and Management- Monetization and Revenue Model Optimization-Product and Technology Development - Content Management System

San Diego, California, US

• Marketing Retention and Acquisition Strategy
• Marketing Technology Evaluation and Implementation
• Marketing Business Intelligence and Attribution Modeling
• Business Development and Partnerships for US Business

Hoboken, New Jersey, US

• Manage P&L performance for organic web and app channels
• Enable, migrate and integrate 3rd Party Marketing solutions into the tech stack across paid and organic, including content management systems (CMS), promotions engines, Customer Relationship Management (CRM) systems.
• Evolve and improve marketing attribution reporting model and Tech Stack through deployment, integration and testing of first and third party tech solutions

Hoboken, New Jersey, US

• Own internal product management and development priority for Tipico Sportsbook player loyalty and program strategy as well as the tech stack for delivery.
• Own internal product management and development retention, promotion/bonus features and customer journey.

Tel Aviv, IL

• Business Development and Strategic Partnerships
• Advise on Marketing Initiatives and North American Expansion

Las Vegas, NV, US

• $EBET Pre-IPO: Owned management and onboarding for all marketing channels and analytics for esports real-money wagering operator brands during start-up mode: acquisition marketing, customer relationship management.
• $EBET Post-IPO: Specialized in loyalty and retention channel marketing strategy including Free-to-Play game development for Esports (CS:GO 1-2-FREE) owning loyalty program (1UP Rewards) and subscription service.

Columbia, MD, US

• LoyaltyPlus SaaS platform sales support, scoping of loyalty service contracts and program/promotional strategy
• Scope and develop custom platform features and provide implementation services for deployed platform features
• Present channel performance, ROI, promotional strategy and vendor management of customer service channel
• Business development and prospecting efforts

Southfield, MI, US

• Managed sales operations, services contract renewal and business review cadence for Samsung marketing services
• Managed promotional sales pipeline, business development, client management and project deployment for Microsoft Enterprise and Gaming Clients

Southfield, MI, US

• Managed client relationship, execution and multi-year contacts of loyalty program and incremental sales of Microsoft internal and partner marketing campaigns for Xbox Live Rewards Loyalty Program
• Owned all major aspects of the program including: CRM, CX, strategy, delivery, content management system, data management, analytics, audience segmentation, ROI, campaign and program performance and social media.

Las Vegas, Nevada, US

• Sales of endemic and non-endemic sponsorships and sponsor packaging
• Engage with and forge Esports partnerships

Dublin, Dublin County, IE

• Loyalty strategy consultation for eStars wagering platform
• Publisher side advertising monetization strategy and implementation

New York, NY, US

• Oversee and manage annual book of publisher direct business including: Microsoft Advertising, Yahoo!, Pandora Radio, CBSi, Adconion, SpecificMedia and Ziff-Davis.
• Owned annual book of business development activity thoughtful prospecting, pipeline development and onboarding of new publisher clients.

Redmond, Washington, US

• Worked with creative agencies, internal creative teams and 3rd party creative shops to concept and prototype 15+ Windows 8 Advertising in App formats
• Sell Windows 8 In-App Advertising Campaigns through education, provision of custom ad formats and evangelism
• Speaker in 10+ Executive Briefing Center meetings with C-Level executives in Redmond, WA on the benefits and features of Windows 8 and custom ad formats and prototypes

Redmond, Washington, US

• Pitched custom global and branded solutions advertiser and agency directly and grow revenue
• Led product development framework and ideation in creating 10 new re-usable custom HP formats for MSN including the Glider, UI Skin, Video Extender, 3D Interactive Panel, 3D Cube and co-ideation of IAB Rising Star.
• Manage global technology stack and prioritization of custom prototypes and comps for next-generation advertising concepts
• Direct management of team of internal full-time creative and development resources to deliver against custom solutions

Redmond, Washington, US

• Grew operations support in US and international to through scaled 3rd party managed services models and packaging repeatable homepage ad formats
• Maintained quality of service and execution to achieve 99.5% flawless execution rate globally through effective partnership with internal QA resources, integration of 6 Sigma quality program and close management of 3P.
• Managed 2 Full-Time Employees in US and 5 contractual workers across US, London and Hong Kong offices supporting global rich media homepage sponsorships

Redmond, Washington, US

• Execution for MSN Themepacks, MSN Homepage and MSN Messenger and effectively scaled business through operations management and modeling and co-architecture of 3rd party outsourced managed services agreement with Unicast
• Maintained 95% Flawless Execution Rate and Set new standard to 98% as a KPI
• Acted as business manager to aggregate data and trends for monthly scorecard reporting in order make managerial decisions to optimize business segment for growth

Los Angeles, CA, US

• Owned budget and release of 10+ site updates and microsites to Lexus.com and production of 5+ rich media banner executions within budget and coordinating effectively with creative, legal, broadcast and studio resources
• Presented ideas to client and worked with agency teams to coordinate production of solution, including creative, development, studio and 3rd party vendors.

Los Angeles, CA, US

• Worked with production team, creative and studio to launch 30+ website updates to Lexus.com and 10+ Lexus brand banner campaigns 100% on time and on budget
• Handled trafficking of copydecks, assignment of tasks to studio, creative and development and coordinated assets needed for creation of solutions.

Singapore, SG

• Supported product marketing managers for audio products: SoundBlaster Soundcards, Cambridge Soundworks Speakers, and Nomad music digital player.
• Analyzed market data to provide trends on sales of hardware to inform marketing decisions
• Assisted with production tasks for promotional material, QA and test of prototype hardware.