Michael Barden's Location
Denver Metropolitan Area, United States, United States
Michael Barden's Contact Details
Michael Barden work email
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Michael Barden personal email
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Michael Barden phone numbers
About Michael Barden
At Super Streaming, my role encompasses a broad spectrum of responsibilities, from overseeing our dynamic website and social media presence to refining CRM and customer retention strategies. Our collaborative efforts in product strategy are propelling the company forward, with my direction in marketing technology evaluation and implementation playing a pivotal role in shaping the digital channels we use for marketing.In addition to this, I founded Hot Garbage, a Lifestyle, Sports and Entertainment Brand. Hot Garbage provides snarky humorous content that includes hot takes, sports predictions, and reviews. We operate as a Sportsbook and Daily Fantasy Sub-Affiliate and publish weekly web and video series. I use this site to promote Tallysight's technology as a Brand Ambassador.
Michael Barden's Current Company Details
Michael Barden Work Experience Details
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Managing DirectorRedzone DigitalDenver, Co, Us
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Director Of MarketingSuper Streaming Jun 2024 - PresentDallas, Texas, Us• Marketing BI and Analytic Implementations• Mange Organic Channels • Website and Social Media• CRM and Customer Retention• Product Strategy -
Ceo And FounderHot Garbage Jul 2024 - PresentStarted Hot Garbage Lifestyle Blog as fun side business to maintain a DTC asset.- Head of Content and Editing- Earned Media Channel Oversight and Management- Monetization and Revenue Model Optimization-Product and Technology Development - Content Management System -
Brand AmbassadorTallysight Aug 2024 - PresentSan Diego, California, Us -
Managing Director - North AmericaRedzone Digital Jul 2022 - Present• Marketing Retention and Acquisition Strategy• Marketing Technology Evaluation and Implementation• Marketing Business Intelligence and Attribution Modeling• Business Development and Partnerships for US Business
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Head Of Marketing Technology And Digital OpsTipico - North America Mar 2023 - Sep 2024Hoboken, New Jersey, Us•Manage P&L performance for organic web and app channels• Enable, migrate and integrate 3rd Party Marketing solutions into the tech stack across paid and organic, including content management systems (CMS), promotions engines, Customer Relationship Management (CRM) systems, Mobile Measurement Platforms (MMPs), Open-Time Content, SMS, and Publisher Ad Solutions• Evolve and improve marketing attribution reporting model and Tech Stack through deployment, integration and testing of first and third party tech solutions -
Product Lead - Martech And Player LoyaltyTipico - North America Aug 2022 - Mar 2023Hoboken, New Jersey, Us• Own internal product management and development priority for Tipico Sportsbook player loyalty and program strategy as well as the tech stack for delivery. • Own internal product management and development retention, promotion/bonus features and customer journey.
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Strategic AdvisorCaptain Up May 2022 - Apr 2023Tel Aviv, Il• Business Development and Strategic Partnerships• Advise on Marketing Initiatives and North American Expansion -
Director Of MarketingEbet Nov 2020 - Jul 2022Las Vegas, Nv, Us• $EBET Pre-IPO: Owned management and onboarding for all marketing channels and analytics for esports real-money wagering operator brands during start-up mode: acquisition marketing, customer relationship management, corporate communications, social media, influencer marketing. • $EBET Post-IPO: Specialized in loyalty and retention channel marketing strategy including Free-to-Play game development for Esports (CS:GO 1-2-FREE) owning loyalty program (1UP Rewards) and subscription service blueprints (EBET Plus). -
Vice President, Account DirectorMerkle Jan 2020 - Jul 2020Columbia, Md, Us• LoyaltyPlus SaaS platform sales support, scoping of loyalty service contracts and program/promotional strategy • Scope and develop custom platform features and provide implementation services for deployed platform features• Present channel performance, ROI, promotional strategy and vendor management of customer service channel• Business development and prospecting efforts -
Director Strategy And Account, Technology VerticalHelloworld, Inc. Oct 2017 - Dec 2019Southfield, Mi, Us• Managed sales operations, services contract renewal and business review cadence for Samsung marketing services• Managed promotional sales pipeline, business development, client management and project deployment for Microsoft Enterprise and Gaming Clients -
Sr. Account Director - Xbox Live RewardsHelloworld, Inc. Nov 2014 - Oct 2017Southfield, Mi, Us• Managed client relationship, execution and multi-year contacts of loyalty program and incremental sales of Microsoft internal and partner marketing campaigns for Xbox Live Rewards Loyalty Program• Owned all major aspects of the program including: CRM, CX, strategy, delivery, content management system, data management, analytics, audience segmentation, ROI, campaign and program performance and social media channels (@xboxliverewards).
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Business DevelopmentEstars Studios Mar 2018 - Jul 2019Las Vegas, Nevada, Us• Sales of endemic and non-endemic sponsorships and sponsor packaging• Engage with and forge Esports partnerships -
Loyalty And Retention ConsultantEstars Mar 2018 - Jul 2019Dublin, Dublin County, Ie• Loyalty strategy consultation for eStars wagering platform• Publisher side advertising monetization strategy and implementation -
Director Of Publisher Sales, West RegionSizmek Oct 2013 - Nov 2014New York, Ny, Us• Oversee and manage annual book of publisher direct business including: Microsoft Advertising, Yahoo!, Pandora Radio, CBSi, Adconion, SpecificMedia and Ziff-Davis. • Owned annual book of business development activity thoughtful prospecting, pipeline development and onboarding of new publisher clients. -
Solution Specialist - Branded Entertainment/Rich MediaMicrosoft Sep 2012 - Sep 2013Redmond, Washington, Us• Worked with creative agencies, internal creative teams and 3rd party creative shops to concept and prototype 15+ Windows 8 Advertising in App formats• Sell Windows 8 In-App Advertising Campaigns through education, provision of custom ad formats and evangelism• Speaker in 10+ Executive Briefing Center meetings with C-Level executives in Redmond, WA on the benefits and features of Windows 8 and custom ad formats and prototypes -
R&D Solutions Sales ManagerMicrosoft Jul 2010 - Sep 2012Redmond, Washington, Us• Pitched custom global and branded solutions advertiser and agency directly and grow revenue• Led product development framework and ideation in creating 10 new re-usable custom HP formats for MSN including the Glider, UI Skin, Video Extender, 3D Interactive Panel, 3D Cube and co-ideation of IAB Rising Star winning formats – Sidekick and Filmstrip. • Manage global technology stack and prioritization of custom prototypes and comps for next-generation advertising concepts• Direct management of team of internal full-time creative and development resources to deliver against custom solutions
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Global Premier Solutions LeadMicrosoft Sep 2008 - Jun 2010Redmond, Washington, Us• Grew operations support in US and international to through scaled 3rd party managed services models and packaging repeatable homepage ad formats• Maintained quality of service and execution to achieve 99.5% flawless execution rate globally through effective partnership with internal QA resources, integration of 6 Sigma quality program and close management of 3P global vendors• Managed 2 Full-Time Employees in US and 5 contractual workers across US, London and Hong Kong offices supporting global rich media homepage sponsorships
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Premier Solutions ManagerMicrosoft Jun 2005 - Sep 2008Redmond, Washington, Us• Execution for MSN Themepacks, MSN Homepage and MSN Messenger and effectively scaled business through operations management and modeling and co-architecture of 3rd party outsourced managed services agreement with Unicast• Maintained 95% Flawless Execution Rate and Set new standard to 98% as a KPI• Acted as business manager to aggregate data and trends for monthly scorecard reporting in order make managerial decisions to optimize business segment for growth
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ProducerTeam One Feb 2004 - Jan 2005Los Angeles, Ca, Us• Owned budget and release of 10+ site updates and microsites to Lexus.com and production of 5+ rich media banner executions within budget and coordinating effectively with creative, legal, broadcast and studio resources• Presented ideas to client and worked with agency teams to coordinate production of solution, including creative, development, studio and 3rd party vendors. -
Associate ProducerTeam One Feb 2002 - Feb 2004Los Angeles, Ca, Us• Worked with production team, creative and studio to launch 30+ website updates to Lexus.com and 10+ Lexus brand banner campaigns 100% on time and on budget • Handled trafficking of copydecks, assignment of tasks to studio, creative and development and coordinated assets needed for creation of solutions.
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Associate Product Marketing Manager InternCreative Labs Apr 2000 - May 2001Singapore, Sg• Supported product marketing managers for audio products: SoundBlaster Soundcards, Cambridge Soundworks Speakers, and Nomad music digital player.• Analyzed market data to provide trends on sales of hardware to inform marketing decisions• Assisted with production tasks for promotional material, QA and test of prototype hardware.
Michael Barden Skills
Digital Marketing
Digital Media
Digital Strategy
Strategy
Strategic Partnerships
Mobile Applications
Mobile Marketing
Online Advertising
Mobile Devices
Advertising
User Experience
Product Management
Marketing
Social Media Marketing
Analytics
Integrated Marketing
Management
Online Marketing
Web Analytics
Customer Relationship Management
Loyalty Marketing
Loyalty Programs
Product Development
Business Analysis
Business Development
Global Client Management
Client Relations
Sweepstakes
Crm
Marketing Strategy
Mobile Advertising
Strategic Planning
Michael Barden Education Details
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Santa Clara UniversityMarketing
Frequently Asked Questions about Michael Barden
What company does Michael Barden work for?
Michael Barden works for Redzone Digital
What is Michael Barden's role at the current company?
Michael Barden's current role is Managing Director.
What is Michael Barden's email address?
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What is Michael Barden's direct phone number?
Michael Barden's direct phone number is +142520*****
What schools did Michael Barden attend?
Michael Barden attended Santa Clara University.
What are some of Michael Barden's interests?
Michael Barden has interest in Running, New Technology, All Kinds Of Sports, Gadgets.
What skills is Michael Barden known for?
Michael Barden has skills like Digital Marketing, Digital Media, Digital Strategy, Strategy, Strategic Partnerships, Mobile Applications, Mobile Marketing, Online Advertising, Mobile Devices, Advertising, User Experience, Product Management.
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