Michael Benson Email & Phone Number

Los Angeles, Ca, Us

New York, Us

Responsible for all CBS marketing activities, including brand marketing, advertising, promotion, creative, social media, digital and experiential marketing across CBS Entertainment, CBS Sports, CBS News and Stations, CBS Media Ventures, CBS Studios, See It Now Studios, and BET Studios across the CBS Television Network, Paramount+ and other platforms where CBS produced content is distributed. Works across Paramount Global to mange cross-company marketing efforts across our company's IP and brands.Benson is responsible for articulating a brand vision with innovative marketing strategies that drive growth and engagement across the CBS family of brands, shows, franchises and distribution platforms. Since his arrival, he and his team have launched new CBS Original hits including TRACKER, MATLOCK, GEORGIE AND MANDY'S FIRST MARRIAGE, GHOSTS, FIRE COUNTRY, and THE EQUALIZER, and stimulated growth for numerous CBS legacy programs and franchises including 60 MINUTES, SURVIVOR, CBS MORNINGS, THE PRICE IS RIGHT, NFL ON CBS, and the “STAR TREK” franchise.

Seattle, Wa, Us

Led marketing efforts in support of Amazon Original content, exclusively for Prime Video. His work at Amazon was recognized with Adweek’s Brand Genius and Grand Brand Genius Awards, 37 Clio Awards, including two Grand Clios, five Cannes Lion Awards and an Emmy nomination.

Los Angeles, Ca, Ca, Us

Entertainment marketing, creative development and entrepreneurial solutions for all types of business. Hurryback creates, develops and applies innovative entertainment marketing, content and brand strategies to grow new and existing brands to drive users, audiences, consumers and revenue.

New York, Ny, Us

Working to develop partnerships with industry leading marketers to create and distribute premium content, applications and experiences that build brands and drive business growth through advertising revenue, marketing, programing and business development opportunities across the Time Warner portfolio, including Warner Bros., Turner, HBO and Time Inc.

Brand, strategic, marketing and creative consultation for a variety of companies inside and out of the entertainment industry. Content creation and development including scripted and non-scripted programming.

Burbank, California, Us

Oversaw all marketing, advertising and promotional activities for ABC Primetime, Late Night and ABC Studios programming and was responsible for the launch and marketing of some of the biggest TV shows in the past decade, including “Modern Family,” “Lost,” “Desperate Housewives,” “Grey’s Anatomy,” “Dancing with the Stars” and “The Bachelor." Developed and implemented groundbreaking marketing strategies and tactics, including global, digital, multi-platform, gaming and multi-level consumer engagement activities. Formulated a vision and strategy for the development of the ABC brand, program franchising and partnership integrations that built the network’s brand, drove ratings and generated incremental revenue for the company. Worked with a multitude of partners and advertisers outside of ABC to create innovative marketing and communication platforms. Received ABC's first Emmy Award for the marketing of "Lost."

Boston, Ma, Us

Taught entertainment marketing to undergrad and graduate students through a Los Angeles-based immersion program.

Beverly Hills, California, Us

New York, Us

Oversaw all program planning and promotion for VH1, an adult cable music channel. Responsible for strategic planning pertaining to the image and overall brand position of the network, working to “re-invent” music on television for an adult audience. Directed the scheduling of all long-form programming and supervised network research activities. Spearheaded creative development, packaging and promotional efforts for all program stunts and programming events and network promotion activities, including program launch, tune-in, network brand, sales promotion and public service.

Us

Responsible for all aspects of marketing, promotion and design for KCBS-TV, Channel 2. Duties included a complete renovation of the station's personality from station logo and identity, to news set/package design and related marketing and promotional components. Overhauled nearly all aspects of department’s personnel and facilities to fit the competitive needs of the station. Responsible for public service campaigns and events, special sales/marketing concepts and development and implementation of new media ventures.

Us

Oversaw all advertising, promotion, design, community events and press relations. Developed and executed marketing and promotional strategies for key station programming including news and major sports franchises.