Ibrahim Akbar Email and Phone Number
With a passion for translating data into strategic business value, I focus on using innovative strategies to simplify complexity and drive impactful results. My work spans consulting and data analysis, with a particular emphasis on leveraging AI to streamline operations and unlock new efficiencies.At MARKETlytics, I’ve led transformative AI-driven projects that reduced manual effort by 60% and improved customer outcomes through predictive models. My approach is both strategic and hands-on—collaborating with C-suite stakeholders and technical teams to implement solutions that align with ethical AI practices and robust data governance. My work bridges the gap between raw data and clear, actionable strategies.In my consulting career, I’ve tackled a diverse range of challenges, from refining procurement strategies for global corporations to leading sustainability assessments that shape long-term business goals. Using advanced analytics, machine learning, and dynamic data visualizations like Power BI, I ensure that data-driven decisions are always at the forefront.I’m passionate about using data to tell stories that drive business success, creating solutions that not only address immediate needs but also anticipate future challenges. If you’re ready to explore how data and AI can reshape your business, I’m always open to a conversation.
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Data And Ai ConsultantMarketlytics Mar 2024 - PresentGreater London, England, United Kingdom -
Graduate ConsultantIncendium Consulting Ltd Sep 2022 - Apr 2024London, England, United Kingdom -
Self EmployedAasmaan Industries Pvt Limited Jul 2020 - Jun 2023Lahore District, Punjab, Pakistan• Established a manufacturing and exporting firm from scratch in collaboration 2 business partners • Scrapped data from an online business platform, found insights about the gap in the market and took the opportunity to fill it• Negotiated with customers on an online forum and exported $83,320 worth of rice in the first three months • Expanded the research to secure a new high-end client and secured $44,500 worth of sales to them in Saudi Arabia • Brokered a deal between two companies to ensure a commission of 7% • Moved to the UK to pursue my master’s hence became a silent partner
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Marketing Team MemberDwp Group Feb 2021 - Jun 2021Lahore District, Punjab, Pakistan• Initiated the ad campaign “wonderful life”; and succeeded in targeting a younger audience to increase sales by 23% in six months • Developed a partnership with the creative agency, ‘Art Techniques Private ltd’ and the media buying agency ‘Brainchild’; created marketing content and facilitated in buying media channels to increase sales by 23% • Analysed last season’s campaign data to deduce the ideal online and out of home platforms to improve customer engagement by 30% • Supervised Trade Marketing visited shops, designed a marketing plan in response to retailers and wholesalers to boost sales by 10% -
Associate Business DeveloperAl Fajr Tents And Textiles Pvt. Limited Mar 2020 - Mar 2021Lahore District, Punjab, Pakistan• Introduced a digital system (ERP) in the company to eliminate errors by 50% and to enhance the decision-making process • Handled multiple major technical projects in time and to budget • Initiated the idea to introduce the company’s first ever website for wider engagement resulting in an order of $1800,000 from new clients in Saudi Arabia in a month’s time to be delivered in the next two months • Supervised the company's daily financial books and reports that were approved by the auditing company • Negotiated with Middle Eastern clients, profit rose by 15% by average in a year• Forecasted the raw materials usage, mediated public dealings with locals to procure them to save up to 27% on previous year• Managed to work overtime for two months to execute the order on time and to satisfy the needs of the clients
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Teaching AssistantLahore School Of Economics Aug 2019 - Dec 2019Lahore District, Punjab, Pakistan• Conducted post-lecture sessions with 48 students. • Checked 19 assignments and 5 quizzes of each of the 48 students. • Maintained the grading report and came up with various presentation schedules for the class
Ibrahim Akbar Skills
Ibrahim Akbar Education Details
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Business, Management, Marketing, And Related Support Services
Frequently Asked Questions about Ibrahim Akbar
What company does Ibrahim Akbar work for?
Ibrahim Akbar works for Marketlytics
What is Ibrahim Akbar's role at the current company?
Ibrahim Akbar's current role is Data and AI Consultant | Business Consulting, Data Analytics, Problem Solving.
What schools did Ibrahim Akbar attend?
Ibrahim Akbar attended University Of Warwick - Warwick Business School, Lahore School Of Economics.
What skills is Ibrahim Akbar known for?
Ibrahim Akbar has skills like Leadership, Media Buying, Challenge Driven, Punjabi, Sales, Microsoft Powerpoint, Teaching, Client Focused, Data Analysis, Forecasting, R (Programming Language, Business Analysis.
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Ibrahim Akbar
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Ibrahim A.
Birmingham
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