Mica Crouse, Mba, Cpc Email & Phone Number

As the founder of Big Mountain Impact, Mica Crouse helps leaders and organizations live out their purpose. She is an award-winning social impact and sustainability communications consultant and certified professional coach focused on advancing a just, regenerative future. Drawing on two decades of public and private sector experience and an MBA from Columbia Business School, Mica specializes in developing intentional leaders, cohesive teams and integrated communications strategies that connect with people’s values and inspire action. She helps organizations define their social purpose and communicate it authentically, leaders align action with values to drive impact and teams build trust, cultivate curiosity and foster connection.Learn more at www.bigmountainimpact.com and schedule time to connect at https://bigmountainimpact-connect.as.me/

Chicago, Il, Us

Led and served as an ESG and sustainability subject matter expert for global clients - ranging from Wells Fargo, Allstate, Dow and PepsiCo to LEGO, Sierra Nevada, Ferrero and Berry Global - to build and execute integrated communications campaigns that drive positive impact by influencing culture.

Bentonville, Arkansas, Us

• Led 360-degree, multi-channel communications strategy for corporate sustainability team• Orchestrated successful, virtual Sustainability Milestone Summit at 2020 NYC Climate Week• Among others, led company's landmark regeneration commitment announcement, including new zero-emission and nature goals - secured 1k+ stories and earned social reach of 52M+• With Digital team, revamped corporate sustainability messaging, creative, website and deck• Pitched, secured and prepared c-suite executives for top tier, thought-leadership events • Directed proactive traditional and social media activities as well as responses to breaking news – securing earned media in leading outlets like WSJ, NYT, FT, FastCo, Axios, Bloomberg• Collaborated internally across teams and externally with key press, PR agencies and allies

New York, New York, Us

• Led multi-channel, marketing communications strategy for international, 70+-person initiative – built strategy, brand, team, processes, budget and content from the ground up• Directed media outreach, social media activities, message testing and impact measurement • Developed concise, compelling content, including messaging, speeches, reports and visuals• Collaborated internally across programs and externally with key press, donors and allies

New York, New York, Us

• Led multi-channel, marketing communications strategy for national, 50+-person program – built strategy, brand, team, processes, budget and content from the ground up• Oversaw a 7-person communications team, including professional development training• Directed proactive traditional and social media activities as well as responses to breaking news – securing earned media in top-tier outlets like WSJ, NYT, MSNBC, NPR, Politico, Vox• Produced compelling messaging, stories, visuals and all digital and print marketing materials• Developed and grew social media platforms: Energy Exchange blog and @EDFEnergyEX

New York, New York, Us

Austin, Tx, Us

• Managed a pioneering, 2-person division: led crucial bidding processes and funding procurement efforts to secure business – resulting in a ~300% increase in revenue• Developed and coordinated governmental relations, marketing, PR and social media efforts• Devised position statements, tracked legislative agenda and ran stakeholder engagement • Facilitated participation in and represented company at meetings, conferences and events

Costa Mesa, Ca, Us

• Improved marketing materials to add technical clarity and address stakeholder concerns• Prioritized market opportunities, selected sites and devised market-entry strategies • Rebuilt pro-forma model to prioritize expenditures and incorporate tax equity components• Researched federal stimulus package funding opportunities and reviewed the strategic impact of new regulatory incentives

New York, Ny, Us

• Collaborated with government and industry to accelerate market adoption of clean tech• Advised investors on redirecting capital toward clean energy under new climate regulations

New York, New York, Us

• Developed marketing communications strategy for a 30,000-home retrofit program• Lobbied on legislation to establish a citywide renewable energy financing district• Performed financial modeling and analysis for the opening of four, local composting sites

• Formulated marketing communications strategy: industry analysis, branding, PR and pricing• Directed market research and worked with Advisory Board to develop sustainability metrics

Austin, Tx, Us

• Negotiated, purchased and managed TV, radio and interactive advertising placement for clients including AT&T, BMW and Walmart – increased annual account billings by over 20%• Applied quantitative approaches in hypothesis evaluation to appraise media availabilities• Developed and maintained relationships with vendors to negotiate buy schedules and rates• Secured media insertion orders and traced delivery of purchased buys

Austin, Tx, Us

• Analyzed the economic impact of proposed development initiatives and business ventures; presented recommendations to committee members – achieved an 80% bill passage rate• Collaborated with legislators, state agency commissioners and advocacy groups to pass legislation that added $275M+ to enterprise and emerging technology funds• Prepared bill analyses detailing each measure’s background, purpose and fiscal implications• Led a three-person team to develop weekly hearing agendas, talking points and reports

• Managed 40 nonprofit partner agencies under the organization’s shoe grant program• Directed the organization’s 5th-annual 5K Race – raised over $44,000 (most to-date)• Administered the organization’s grant-making process, including Board reporting and grant proposal and performance evaluation

• Co-organized a benefit concert that raised more than $5,000 to deliver school supplies to children in need

M.B.A., Social Enterprise

B.A., Psychology