Mica Crouse, Mba, Cpc Email and Phone Number
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As the founder of Big Mountain Impact, Mica helps leaders and organizations live out their purpose. She is an award-winning social impact and sustainability communications consultant and certified professional coach focused on advancing a just, regenerative future. Drawing on two decades of public and private sector experience and an MBA from Columbia Business School, Mica specializes in developing intentional leaders, cohesive teams and integrated communications strategies that connect with people’s values and inspire action. She helps organizations define their social purpose and communicate it authentically, leaders align action with values to drive impact and teams build trust, cultivate curiosity and foster connection.Most recently, Mica served as an ESG and sustainability subject matter expert for a range of clients, including PepsiCo, LEGO, Wells Fargo, Allstate, Dow, Sierra Nevada and Ferrero, at global PR agency Golin. Previously, she directed Walmart’s sustainability communications efforts after leading brand communication strategies for Environmental Defense Fund’s Clean Energy and Global Clean Air programs for nearly a decade. Throughout her career, Mica has advocated for and communicated about issues related to climate, energy, air, transportation, waste, water, nature, food, finance, public health, human and animal rights, environmental justice, racial equity and upward mobility. While team and leadership development, strategic communications, thought leadership and social purpose are Mica’s focus areas, she has comprehensive experience with team, issues and campaign management, stakeholder engagement, media relations, content marketing, public affairs, corporate messaging and positioning, internal communications, ESG certifications and impact reporting. With a proven track record of placement in a wide variety of media, such as the NYT, WSJ, Guardian, WashPo, FastCo, NPR and Grist, she has spoken and provided coaching at GreenBiz, guest lectured at Columbia Business School and coached over 20 professionals in the impact sector.In addition to an MBA, Mica holds a BA in Psychology from Southern Methodist University, Certified Professional Coach certification from the Center for Coaching Certification, High Performance Team Coaching certification from Erickson Coaching International and Facilitator Masterclass certificate. She received the Austin Under 40 Award for Energy, Mobility & Transportation in 2019 and has served on the Texas League of Conservation Voters, SXSW Eco Advisory, Explore Austin and Blue Horizons Project Boards.
Big Mountain Impact
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FounderBig Mountain Impact Jul 2022 - PresentAs the founder of Big Mountain Impact, Mica Crouse helps leaders and organizations live out their purpose. She is an award-winning social impact and sustainability communications consultant and certified professional coach focused on advancing a just, regenerative future. Drawing on two decades of public and private sector experience and an MBA from Columbia Business School, Mica specializes in developing intentional leaders, cohesive teams and integrated communications strategies that connect with people’s values and inspire action. She helps organizations define their social purpose and communicate it authentically, leaders align action with values to drive impact and teams build trust, cultivate curiosity and foster connection.Learn more at www.bigmountainimpact.com and schedule time to connect at https://bigmountainimpact-connect.as.me/
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Vice President, PurposeGolin Sep 2021 - Jul 2022Chicago, Il, UsLed and served as an ESG and sustainability subject matter expert for global clients - ranging from Wells Fargo, Allstate, Dow and PepsiCo to LEGO, Sierra Nevada, Ferrero and Berry Global - to build and execute integrated communications campaigns that drive positive impact by influencing culture. -
Director, Global Communications - Corporate Affairs, SustainabilityWalmart Feb 2020 - Apr 2021Bentonville, Arkansas, Us• Led 360-degree, multi-channel communications strategy for corporate sustainability team• Orchestrated successful, virtual Sustainability Milestone Summit at 2020 NYC Climate Week• Among others, led company's landmark regeneration commitment announcement, including new zero-emission and nature goals - secured 1k+ stories and earned social reach of 52M+• With Digital team, revamped corporate sustainability messaging, creative, website and deck• Pitched, secured and prepared c-suite executives for top tier, thought-leadership events • Directed proactive traditional and social media activities as well as responses to breaking news – securing earned media in leading outlets like WSJ, NYT, FT, FastCo, Axios, Bloomberg• Collaborated internally across teams and externally with key press, PR agencies and allies -
Communications Director, Global Clean AirEnvironmental Defense Fund Jan 2019 - Feb 2020New York, New York, Us• Led multi-channel, marketing communications strategy for international, 70+-person initiative – built strategy, brand, team, processes, budget and content from the ground up• Directed media outreach, social media activities, message testing and impact measurement • Developed concise, compelling content, including messaging, speeches, reports and visuals• Collaborated internally across programs and externally with key press, donors and allies -
Director, Clean Energy CommunicationsEnvironmental Defense Fund Apr 2014 - Dec 2018New York, New York, Us• Led multi-channel, marketing communications strategy for national, 50+-person program – built strategy, brand, team, processes, budget and content from the ground up• Oversaw a 7-person communications team, including professional development training• Directed proactive traditional and social media activities as well as responses to breaking news – securing earned media in top-tier outlets like WSJ, NYT, MSNBC, NPR, Politico, Vox• Produced compelling messaging, stories, visuals and all digital and print marketing materials• Developed and grew social media platforms: Energy Exchange blog and @EDFEnergyEX
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National Energy Media DirectorEnvironmental Defense Fund Nov 2010 - Mar 2014New York, New York, Us
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Manager, Government And Public DivisionMeridian Solar, Inc. 2009 - 2010Austin, Tx, Us• Managed a pioneering, 2-person division: led crucial bidding processes and funding procurement efforts to secure business – resulting in a ~300% increase in revenue• Developed and coordinated governmental relations, marketing, PR and social media efforts• Devised position statements, tracked legislative agenda and ran stakeholder engagement • Facilitated participation in and represented company at meetings, conferences and events -
Summer Project Development AssociateAxio Power May 2009 - Sep 2009Costa Mesa, Ca, Us• Improved marketing materials to add technical clarity and address stakeholder concerns• Prioritized market opportunities, selected sites and devised market-entry strategies • Rebuilt pro-forma model to prioritize expenditures and incorporate tax equity components• Researched federal stimulus package funding opportunities and reviewed the strategic impact of new regulatory incentives -
Sustainability Consultant, Center For Market InnovationNatural Resources Defense Council 2008 - 2009New York, Ny, Us• Collaborated with government and industry to accelerate market adoption of clean tech• Advised investors on redirecting capital toward clean energy under new climate regulations -
Clinton Climate Initiative Summer AssociateClinton Foundation May 2008 - Sep 2008New York, New York, Us• Developed marketing communications strategy for a 30,000-home retrofit program• Lobbied on legislation to establish a citywide renewable energy financing district• Performed financial modeling and analysis for the opening of four, local composting sites -
Marketing Strategy ConsultantSound 2007 - 2008• Formulated marketing communications strategy: industry analysis, branding, PR and pricing• Directed market research and worked with Advisory Board to develop sustainability metrics
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Senior Assistant Media BuyerGsd&M Advertising 2006 - 2007Austin, Tx, Us• Negotiated, purchased and managed TV, radio and interactive advertising placement for clients including AT&T, BMW and Walmart – increased annual account billings by over 20%• Applied quantitative approaches in hypothesis evaluation to appraise media availabilities• Developed and maintained relationships with vendors to negotiate buy schedules and rates• Secured media insertion orders and traced delivery of purchased buys -
Chief Clerk – 80Th Session & Assistant Clerk – 79Th Session, Economic Development CommitteeTexas House Of Representatives 2005 - 2007Austin, Tx, Us• Analyzed the economic impact of proposed development initiatives and business ventures; presented recommendations to committee members – achieved an 80% bill passage rate• Collaborated with legislators, state agency commissioners and advocacy groups to pass legislation that added $275M+ to enterprise and emerging technology funds• Prepared bill analyses detailing each measure’s background, purpose and fiscal implications• Led a three-person team to develop weekly hearing agendas, talking points and reports -
Program ManagerShoes For Austin 2005 - 2006• Managed 40 nonprofit partner agencies under the organization’s shoe grant program• Directed the organization’s 5th-annual 5K Race – raised over $44,000 (most to-date)• Administered the organization’s grant-making process, including Board reporting and grant proposal and performance evaluation
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Co-FounderCare For Kids Foundation 2002 - 2003• Co-organized a benefit concert that raised more than $5,000 to deliver school supplies to children in need
Mica Crouse, Mba, Cpc Skills
Mica Crouse, Mba, Cpc Education Details
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Columbia Business SchoolSocial Enterprise -
Southern Methodist UniversityPsychology
Frequently Asked Questions about Mica Crouse, Mba, Cpc
What company does Mica Crouse, Mba, Cpc work for?
Mica Crouse, Mba, Cpc works for Big Mountain Impact
What is Mica Crouse, Mba, Cpc's role at the current company?
Mica Crouse, Mba, Cpc's current role is Sustainability Communications Leader ✦ Certified Professional Coach ✦ Speaker & Facilitator ✦ Impact Strategist.
What is Mica Crouse, Mba, Cpc's email address?
Mica Crouse, Mba, Cpc's email address is mi****@****art.com
What schools did Mica Crouse, Mba, Cpc attend?
Mica Crouse, Mba, Cpc attended Columbia Business School, Southern Methodist University.
What skills is Mica Crouse, Mba, Cpc known for?
Mica Crouse, Mba, Cpc has skills like Sustainability, Strategy, Renewable Energy, Project Management, Management, Leadership, Nonprofits, Energy, Strategic Planning, Public Relations, Social Media, Solar Energy.
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