Micaela Bailey Email & Phone Number

Charlotte, North Carolina, Us

Camden, Nj, Us

• Lead commercialization process to bring new products and line extensions from idea phase into market• Managed cross-functional partner teams to support commercialization process, maintain high customer fill rates, manage demand planning, and perform SKU rationalizations• Built detailed quantitative business reports that drive strategy by closely analyzing sales volumes, market share trends, and competitive activity utilizing the IRI database• Managed Snack Factory Marketing Budget in partnership with finance and additional cross-functional teams• Collaborated with Insights team to uncover market trends and insights that provide brand with clear directions for future growth, innovation, and brand positioning opportunities

Camden, Nj, Us

Winston-Salem, North Carolina, Us

* Designed and built Digital Asset Management system using the Widen DAM platform * Trained 15+ Marketing Department employees and department VPs on the DAM system and best practices for upkeep* Uploaded 30K digital assets (1500% increase in available assets) resulting in department-wide time & financial savings* Used Adobe Illustrator, Photoshop and InDesign to create digital assets for LowesFoods.com and E-commerce websites* Assisted the launch of new LowesFoods.com site: edited content and formatting in Sitecore, proofed launch stages* Created a multiyear Digital Marketing Strategy and presented to upper management with recommendations for timeline

Greater Philadelphia, Pa, Us

- Oversaw the Menu Board Update Project which involved field visits, creation and prioritization of recommendations, and testing- Designed and built the internal infrastructure for the newly created marketing co-operatives- Lead franchisees and Franchise Business Consultants to create distribution groups to increase efficiency of communication and access to vital financial information- Created regional and master directories for each co-op and organized the continuous update of each directory in the future- Other Projects: Social Media Guide creation, Focus Group design and analysis, complete overhaul of office decoration, organized a future Mobile Unit Project, created an updated inventory of Digital Marketing Assets

Greater Philadelphia, Pa, Us

- Completed cycles with each of the following departments: Accounting, Franchisee Training, Research and Development, Supply Chain, and Marketing- Trained franchisees, developed new products and their marketing strategies, documented current products and supplier information, started the redesign of both the customer and franchisee websites- Created up-to-date financial records and client documentation, organized trips for executives to meet with franchisees country-wide, assisted with supply chain documentation for international shipments

Wayne, Pa, Us

- Performed minor medical responsibilities while managing the care of healthy and hospitalized animals boarding overnight- Supervised up to 80 dogs, let boarding dogs out of kennels and maintained a safe and fun environment- Maintained front office organization to ensure workflow efficiency