Micaela Nordeen Email and Phone Number

- Evaluate thousands of applications for freshman admission by implementing a holistic admissions review and taking into consideration all student materials, school context, and institutional priorities. Reviews include initial reads, defer and waitlist evaluations, First Choice Consideration reviews for Direct Entry programs, and audits for other reviewers as Application Evaluation Team Lead in Suburban Wisconsin regions- Manage a recruitment territory of Waukesha, La Crosse, and Monroe Counties in Wisconsin as well as the state of Arizona by managing a travel schedule of college fairs and high school visits, engaging in counselor calls, and working with prospective students and their support figures- Present Prospective and Admitted Student Information Sessions to audiences both in-person (to groups up to 300) and virtually to provide information about UW-Madison and our admissions process. Adapt presentation to different formats when traveling or working specific events. Train new counselors on information session presentation- Act as Case Manager regularly to work through cases in our CRM (Salesforce) in order to deliver excellent customer service to applicants

- Coordinate weekly subcommittee meetings to delegate marketing tasks and raise awareness of upcoming programming- Send a weekly email to a community-wide list of over 8,000 and produce content for various social media platforms including Facebook, Twitter, and Instagram in order to advertise films and committee events to the student body and community, including special campaigns for film festivals

- Develop strategy and produce multimedia content for official University of Wisconsin-Madison Twitter, Instagram, and Facebook accounts to a combined following of 600 thousand- Assist in management of accounts, including not only content posting but also answering questions and engaging with followers on a daily basis.- Plan integrative campaigns and projects for social platforms, including writing and hosting #TourTuesday, and interactive and informative Facebook Live series featuring tours of different campus sites and buildings, reaching an average of 30 thousand viewers per episode

- Guide a 75-minute tour through campus for groups of about 20 people passionately in order to bolster enthusiasm for the university- Deliver excellent customer service by providing feedback to questions and building relationships with visitors

- Organized, executed, and marketed a ‘Hyphenated Americans Film Festival’ at the University of Wisconsin’s Union South in November 2017 that appealed to a broad student and community base

- Managed art galleries by collaborating with artists to receive their art and hanging the pieces through channeling both analytical and creative skills- Marketed art exhibitions to university students and faculty as well as community members by updating the Wisconsin Union website, sending out emails, and organizing opening receptions

- Managed cash register effectively by executing transactions properly and preventing losses for the company, while demonstrating flexibility in position by working in a variety of departments- Interacted enthusiastically with customers and provided help with merchandise when needed