Micaela Pratt Email & Phone Number

Buenos Aires, Caba, Ar

Provincia De Buenos Aires, Argentina

Buenos Aires Province, Argentina

- Work with the Trade Marketing, Digital Comms, Brand Management, Innovations, B2B Digital Platforms and Sales teams, and be the link between them, to develop new Client / Business strategies- Defining a segmentation model integrating processes and technology when analyzing internal and external variables.- Define and implement how should each client execute, what assortment should we take, how should we expect it, and what investments should we make.- Create Power BI dashboard with the Segmentation Model and communicate it cross company

Chicago, Illinois, United States

- Perform measurement, analysis, and reporting of web and campaign performance data- Implementation of customized marketing measurement and reporting solutions- Quality assurance of data accuracy and reporting deliverables- Development of data manipulation and transformation processes- Creation of holistic measurement strategies for unique client needs- Understanding of digital media campaign and site optimization strategies

Montevideo, Uruguay And Buenos Aires, Argentina

- Use relationship skills to establish partnerships with restaurants interested in Uber Eats.- Manage contract negotiations aimed at establishing a labor relations base with our restaurant partners, including a sustainable economy for both.- Communicate business values ​​and their new products to prospects.- Achieve monthly sales objectives.

For the launch of Uber Eats in Mendoza and Buenos Aires, and the growth of Montevideo, some of my tasks were:- Relationship management with Restaurants- Implementation and development of automated reports- Strategy to improve the performance of restaurants and reach billing targets, orders and profitability.- Business analysis with restaurants providing insights to find opportunities

Argentina

I've been part of the team that launched Uber Eats in Montevideo, in this position I had the opportunity to work on different projects:- Develop and execute comms to restaurants/partners- Create restaurant profiles- Optimization of the Onboarding process for restaurants- Train partners with best practices- Build welcoming presentations for partners

Master'S Degree, Business, Management, Marketing, And Related Support Services

Activities and Societies: Brand Management, Business Strategy, Business Plan, Research Methods and Communication in Economics and Project.

Master'S Degree, Marketing Y Comunicación

Certificación, Data Analytics

Tableau, SQL, Power BI, Google Analytics and Data Studio

Grado, Relaciones Públicas

Bachiller Técnico Con Orientación En Diseño Industrial