Micaela S. B.

Micaela S. B. Email and Phone Number

Publisher and Literacy Program Developer @ Atlanta, GA, US
Atlanta, GA, US
Micaela S. B.'s Location
Atlanta, Georgia, United States, United States
Micaela S. B.'s Contact Details

Micaela S. B. work email

Micaela S. B. personal email

About Micaela S. B.

It's no secret that children need positive images and memorable stories to support early stage learning, growth, and development. One way that you're empowered to positively affect this need is by telling your stories in published books and learning resources that feature diverse characters, themes, and cultural experiences.SHARING STORIES WITH CHILDREN IS POWERFUL BECAUSE:💡Books give children a way to imagine the possibilities that may exist now and in the future, and even stimulate cognitive abilities needed for advancement in math, science, and social studies.💡Books help children build communication skills and learn to acquire empathy and emotional awareness useful for improving interactions with peers and maintaining positive self-esteem. 💡Books enhance children's knowledge and creativity, while also improving their focus and concentration through the introduction of unique and relatable characters. And it is because children's books are so powerful that my company is committed to publishing stories that are responsive and inclusive for households and educational environments that are often overlooked, underserved, and underrepresented. In my corporate career, which spans nearly 25 years in all facets of marketing for several Fortune 200 companies, I gained noteworthy experience managing cross-functional teams, leading projects with outsourced vendors, and promoting sales initiatives targeted to customers across B2B and B2C product lines. These experiences now serve parents, educators, and businesses that want to use storytelling to reach families with children ages 3-10.Through thoughtfully-illustrated picture books and early chapter books, our goal is to be the change that we want to see with literature that ignites and inspires. We achieve this goal by providing consultation and services to support writing, publishing, and launching children's books and learning resources designed to impact readers in favorable and unforgettable ways. Ready to tell your story, or complete one that you’ve already started? Let's work together to bring to life your children's books, along with learning resources that extend readers' experiences beyond the books. To schedule a Strategy Session --> https://calendly.com/childrensbookmarketing.co/discovery

Micaela S. B.'s Current Company Details
Little Mr. Fix It Brand

Little Mr. Fix It Brand

Publisher and Literacy Program Developer
Atlanta, GA, US
Micaela S. B. Work Experience Details
  • Little Mr. Fix It Brand
    Publisher And Literacy Program Developer
    Little Mr. Fix It Brand
    Atlanta, Ga, Us
  • Bearfruit Media
    Children'S Book Publishing & Book Marketing Services
    Bearfruit Media Aug 2020 - Present
    Atlanta Metropolitan Area
    Bearfruit Media is a children's book publisher and marketing solutions provider that specializes in supporting parents, educators, organizations, and businesses to release stories that promote social and emotional development for kids ages 3-10. Services that we provide are:Ghostwriting Editing IllustrationFormatting & LayoutPublishingBrandingEmail marketing managementSocial media strategySales funnel automation to support lead generationWe also produce and host The Children's Book Marketing Podcast, which is designed to make publishing, sales, and marketing easy for children's book authors. Topics that we explore are:Publishing Foundations & TrendsNavigating E-commerceSecuring Bulk SalesWorking With Commercial PrintersProtecting Your BrandDigital MarketingVendor Event ManagementPartnering With RetailersAnd so much more!What You Can Expect:< Purpose-driven book publishing services.< Professional consultation, project management, and creative problem solving.
  • Eastman Kodak Company
    Worldwide Solutions Marketing Manager, Offset Printing
    Eastman Kodak Company Nov 2022 - Nov 2023
    Duluth, Georgia, United States
    I was accountable for product marketing and management of all marketing activities for Kodak’s offset solutions, including:Solutions Marketing: Responsible for driving go-to-market activities, messaging, and positioning of our offset printing solutions.Competitive Analysis and Response: Anticipated, tracked, and responded to competitor moves in the market.Sales Training Content Development: Drove development of sales force and channel training content for offset products and associated solutions. Portfolio Management: In concert with Product Management, ensured solutions portfolio made sense for target market segments. Adjusted and re-articulated positioning as required to optimize the in-market offering as new solutions are launched, older ones discontinued, and existing offerings are enhanced
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  • Chep
    Product Manager, Innovation
    Chep Sep 2015 - Jun 2018
    Greater Atlanta Area
    In my role as Product Manager, I led Marketing efforts as the Project Manager for cross-functional activities involving Product Development, Supply Chain, and Sales to source, evaluate, and commercialize new products. I analyzed US market opportunities, customer needs, and profitability for pallet innovations in downstream and retail operations. This resulted in the creation of several high-impact business cases for viable platform solutions that may achieve business growth objectives. In addition, I managed content strategy and calendar of targeted promotional campaigns for Store Fulfillment Solutions. Finally, I served as US Product Management Lead for Global Innovation Team by encouraging submission of Innovation Project Requests. Developed global content strategy to spread internal awareness of culture of innovation.
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  • Xpedx, A Division Of International Paper
    Product Marketing Manager, Print
    Xpedx, A Division Of International Paper Jan 2013 - Jan 2014
    Cincinnati, Oh
    Developed and executed marketing plans for new and existing products. Created competitive product positioning strategies, pricing solutions, and unique value proposition statements for sales channel effectiveness among high-revenue customer segments. Led cross-functional projects, and managed external agency partnerships and supplier relationships. Managed marketing budget, timely execution of marketing communications to senior leadership, and integrated promotions for Sales lead generation success at national tradeshows and local Division events.
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  • Comcast
    Senior Product Analyst
    Comcast Jul 2009 - Aug 2011
    Indianapolis, In
    Provided competitive intelligence and subscriber data reports utilizing SWOT and GAP analyses. Created portfolio matrices that accurately modeled opportunities to enhance product mix, customer retention, and Sales performance. Provided channel marketing support to front-line sales professionals, including but not limited to sales collateral development, sales analysis of promotional campaigns and sales training infusion during weekly team meetings. Managed supply partners in the development of market research studies, monitored service metrics, and evaluated service fulfillment rates.
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  • Nestle Purina (Limited-Term Assignment)
    Marketing Associate
    Nestle Purina (Limited-Term Assignment) Jul 2008 - Jan 2009
    St. Louis, Mo
    Analyzed product portfolio and performance of competing brands across national retail channels with AC Nielsen, IRI, and Business Intelligence for quantitative market research in the areas of merchandising effectiveness, sales lift, and sales velocity. Assessed effectiveness of advertising, couponing, and promotional efforts across category. Identified opportunities for optimizing retail shelf position, led packaging refresh initiatives, and managed project launch efforts for product line extensions.
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  • Kimberly-Clark Corporation
    Brand Management Mba Intern
    Kimberly-Clark Corporation May 2006 - Jul 2006
    Neenah, Wi
    Led a cross-functional team with brand priorities. Objectives included estimating capacity constraints, resource reallocation, and identifying product portfolio shift manufacturing implications. Analyzed quantitative data reports on consumption trends, loyalty measures, and target market dynamics. Conducted qualitative market research on existing products, and refined customer segment potential for new product launch introductions.
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  • Marathon Petroleum Company
    Brand Territory Manager
    Marathon Petroleum Company Sep 2002 - Aug 2005
    Romulus, Mi
    Implemented corporate brand strategy initiatives, advertising, and promotional campaigns across retail dealer channel. Launched customer-driven programs to implement rebates, award incentives, and increase convenience store sales. Managed profit and loss budgets for fuel, convenience store, and ancillary profit center sales at dealer locations. Led compliance programs in alignment with Environmental Protection Agency requirements, negotiated contracts with local vendors, and managed service providers in raze and rebuild initiatives.
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  • Marathon Petroleum Company
    Brand Marketing Intern
    Marathon Petroleum Company Jun 2001 - Sep 2001
    Norcross, Ga
    Managed brand image conversion tactics for more than 40 competitive locations in Georgia and Tennessee, provided weekly market intelligence reporting on industry trends in gasoline marketing and convenience store merchandising, and conducted pricing analysis for distributor customer channel.
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Micaela S. B. Skills

Competitive Analysis Strategy Brand Management Marketing Marketing Strategy Marketing Communications Event Management Trade Shows Cross Functional Team Leadership Product Development Strategic Planning Market Analysis Digital Marketing Analytics Web Analytics Marketing Research Product Management Market Planning Online Advertising Leadership Segmentation Forecasting Direct Marketing Team Leadership Pricing B2b Marketing Strategy Product Marketing Email Marketing Seo Problem Solving Supplier Development Process Improvement Consumer Packaged Goods Marketing Downstream Oil And Gas Distribution Strategies Cross Promotions Trade Marketing Tactical Planning Budgeting Supplier Management Offset Printing Digital Printing Pressure Sensitive Labels Capital Equipment Social Media Marketing National Sales Training Account Management Supply Chain Management Advertising

Micaela S. B. Education Details

Frequently Asked Questions about Micaela S. B.

What company does Micaela S. B. work for?

Micaela S. B. works for Little Mr. Fix It Brand

What is Micaela S. B.'s role at the current company?

Micaela S. B.'s current role is Publisher and Literacy Program Developer.

What is Micaela S. B.'s email address?

Micaela S. B.'s email address is ms****@****hoo.com

What schools did Micaela S. B. attend?

Micaela S. B. attended Michigan State University - Eli Broad College Of Business, The Ohio State University Fisher College Of Business, Shaker Heights High School.

What are some of Micaela S. B.'s interests?

Micaela S. B. has interest in Holistic Health And Wellness, Non Fiction Writing, Yoga, Biking, Real Estate Investing.

What skills is Micaela S. B. known for?

Micaela S. B. has skills like Competitive Analysis, Strategy, Brand Management, Marketing, Marketing Strategy, Marketing Communications, Event Management, Trade Shows, Cross Functional Team Leadership, Product Development, Strategic Planning, Market Analysis.

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