Micaela S. B. Email & Phone Number

Atlanta, Ga, Us

Atlanta Metropolitan Area

Bearfruit Media is a children's book publisher and marketing solutions provider that specializes in supporting parents, educators, organizations, and businesses to release stories that promote social and emotional development for kids ages 3-10. Services that we provide are:Ghostwriting Editing IllustrationFormatting & LayoutPublishingBrandingEmail marketing managementSocial media strategySales funnel automation to support lead generationWe also produce and host The Children's Book Marketing Podcast, which is designed to make publishing, sales, and marketing easy for children's book authors. Topics that we explore are:Publishing Foundations & TrendsNavigating E-commerceSecuring Bulk SalesWorking With Commercial PrintersProtecting Your BrandDigital MarketingVendor Event ManagementPartnering With RetailersAnd so much more!What You Can Expect:< Purpose-driven book publishing services.< Professional consultation, project management, and creative problem solving.

Duluth, Georgia, United States

I was accountable for product marketing and management of all marketing activities for Kodak’s offset solutions, including:Solutions Marketing: Responsible for driving go-to-market activities, messaging, and positioning of our offset printing solutions.Competitive Analysis and Response: Anticipated, tracked, and responded to competitor moves in the market.Sales Training Content Development: Drove development of sales force and channel training content for offset products and associated solutions. Portfolio Management: In concert with Product Management, ensured solutions portfolio made sense for target market segments. Adjusted and re-articulated positioning as required to optimize the in-market offering as new solutions are launched, older ones discontinued, and existing offerings are enhanced

Greater Atlanta Area

In my role as Product Manager, I led Marketing efforts as the Project Manager for cross-functional activities involving Product Development, Supply Chain, and Sales to source, evaluate, and commercialize new products. I analyzed US market opportunities, customer needs, and profitability for pallet innovations in downstream and retail operations. This resulted in the creation of several high-impact business cases for viable platform solutions that may achieve business growth objectives. In addition, I managed content strategy and calendar of targeted promotional campaigns for Store Fulfillment Solutions. Finally, I served as US Product Management Lead for Global Innovation Team by encouraging submission of Innovation Project Requests. Developed global content strategy to spread internal awareness of culture of innovation.

Cincinnati, Oh

Developed and executed marketing plans for new and existing products. Created competitive product positioning strategies, pricing solutions, and unique value proposition statements for sales channel effectiveness among high-revenue customer segments. Led cross-functional projects, and managed external agency partnerships and supplier relationships. Managed marketing budget, timely execution of marketing communications to senior leadership, and integrated promotions for Sales lead generation success at national tradeshows and local Division events.

Indianapolis, In

Provided competitive intelligence and subscriber data reports utilizing SWOT and GAP analyses. Created portfolio matrices that accurately modeled opportunities to enhance product mix, customer retention, and Sales performance. Provided channel marketing support to front-line sales professionals, including but not limited to sales collateral development, sales analysis of promotional campaigns and sales training infusion during weekly team meetings. Managed supply partners in the development of market research studies, monitored service metrics, and evaluated service fulfillment rates.

St. Louis, Mo

Analyzed product portfolio and performance of competing brands across national retail channels with AC Nielsen, IRI, and Business Intelligence for quantitative market research in the areas of merchandising effectiveness, sales lift, and sales velocity. Assessed effectiveness of advertising, couponing, and promotional efforts across category. Identified opportunities for optimizing retail shelf position, led packaging refresh initiatives, and managed project launch efforts for product line extensions.

Neenah, Wi

Led a cross-functional team with brand priorities. Objectives included estimating capacity constraints, resource reallocation, and identifying product portfolio shift manufacturing implications. Analyzed quantitative data reports on consumption trends, loyalty measures, and target market dynamics. Conducted qualitative market research on existing products, and refined customer segment potential for new product launch introductions.

Romulus, Mi

Implemented corporate brand strategy initiatives, advertising, and promotional campaigns across retail dealer channel. Launched customer-driven programs to implement rebates, award incentives, and increase convenience store sales. Managed profit and loss budgets for fuel, convenience store, and ancillary profit center sales at dealer locations. Led compliance programs in alignment with Environmental Protection Agency requirements, negotiated contracts with local vendors, and managed service providers in raze and rebuild initiatives.

Norcross, Ga

Managed brand image conversion tactics for more than 40 competitive locations in Georgia and Tennessee, provided weekly market intelligence reporting on industry trends in gasoline marketing and convenience store merchandising, and conducted pricing analysis for distributor customer channel.

Mba, Marketing & Supply Chain Management

Activities and Societies: MBA Marketing Association, VP of Corporation Relations 2006 - 2007; Broad Women MBA Association, VP.

Bsba, Marketing

Activities and Societies: Council of Black Students in Administration President, 2000 - 2002; LeaderShape Advantage Camp 2001; Council.

Education record