Marketing Manager
CurrentSupport for the commercial and operational team in the development and implementation of marketing and communication strategies aimed at driving the company's growth and expansion in various markets. Serves as a key link between the internal team and the external digital agency, ensuring that all marketing actions are aligned with sales objectives and the company's vision.Management of leads and the creation of effective communication strategies for both potential and current clients, with the aim of improving conversion and customer loyalty. This also includes the development and optimization of multichannel digital campaigns, coordinating mailing strategies, and maximizing the effectiveness of communications through data analysis.Additionally, management of the leads database, leading segmentation, warming up, and recovering leads, ensuring constant optimization of the sales funnel. Furthermore, supervision of the performance of the external digital agency, providing feedback to ensure compliance with marketing and sales objectives.