Micael Christensen

Micael Christensen Email and Phone Number

Business Analyst and Pricing Specialist @ Kids-world
Esbjerg, DK
Micael Christensen's Location
Esbjerg, Region of Southern Denmark, Denmark, Denmark
Micael Christensen's Contact Details

Micael Christensen work email

Micael Christensen personal email

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About Micael Christensen

My experience counts 13+ years of work with marketing, brand management, sales in large companies (both B2B and B2C) and a wide range of HR related tasks.Marketing Management skills: * Marketing Management / Marketing Strategy development * Lead generation* Digital Marketing (SEO/SEM, content marketing, re-targetting, social media)* Direct Marketing and sales* CRM development and execution as well as Customer Segmentation* Customer Value Proposition development* Brand development and positioning including development of new corporate visual identity* Trade MarketingE-Commerce and sales skills: * Focus on lead generation, conversion and re-purchase* Development and management of outbound sales channel, larger sales events* Digital campaign managementMarket and business Development skills:* Experienced in developing and implementing go-to-market strategies and activities across business lines* Strategic PartnershipsManagerial experience:Along side with my marketing experience I have for several years worked with people management. I have the ability to handle organizational issues and to communicate across different disciplines within the organization. I have an outgoing nature and I am very keen to create and build relationships that can help to add value in relation to the challenges I work with.

Micael Christensen's Current Company Details
Kids-world

Kids-World

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Business Analyst and Pricing Specialist
Esbjerg, DK
Website:
kids-world.dk
Employees:
84
Micael Christensen Work Experience Details
  • Kids-World
    Business Analyst And Pricing Specialist
    Kids-World
    Esbjerg, Dk
  • Kao Corporation
    Nordic Business Analyst
    Kao Corporation Dec 2020 - Present
    København, Hovedstaden, Danmark
    Key Responsibilities:Provide Sales with knowledge/analysis to act on and grow business- Manage, share & develop key trackers: GiK, Key Prios, Dashboard overview- Tracking of Top10/25 Salons incl. risks & ops- Provide SP relevant customer/product target lists- Lead and track Nordic Sales Competitions- Budget planning support- Ad hoc Analysis to support Country LeadsProvide Marketing with knowledge/analysis to act on and grow business- Campaign analysis works/don't work- Sub brand analysis, areas of risk and opportunities- NPD tracking and updates- Gap closing opportunities identificationBusiness Knowledge - identify trends, provide info and recommend acitons- Horizontal & vertical distribution tracking and identification of opportunities- Competitive tracking, eg pricing updates, new brands in market, overall developments- Local business cases; Best/Worst in class we can learn from/reapply- Contact with Market organisations and submissions of stats
  • Kao Corporation
    Trade Marketing Manager Denmark & Norway
    Kao Corporation Apr 2017 - Dec 2020
    Copenhagen Area, Capital Region, Denmark
    Key Responsibilities:• Link between Nordic marketing team, CSM, Sales team and Education teams• Identifying and closing sales gaps• Supporting country PR and social media presence/uploading content as per plan provided by Nordic Marketing Team• Creating country in-salon brand support materials • Reporting / analyzing tasks to CSM / Nordic SD (e.g. discounts, (X-)distribution etc.) • Developing and Creating standardized reporting to Nordic SD and country Sales Teams• Reporting status for marketing/commercial campaigns on weekly, monthly and sales cycle base, including country feedback from sales teams• Distribution reports monthly/quarterly/annually• Coordinating / managing weekly employee letter• Coordinating decks for Sales Conferences• Ensuring proper setup and content management of internal sales apps SFA / SPA • Developing and Providing standard reporting to Sales Reps e.g. about potentials in their districts• Responsible for organizing and facilitating Sales Conferences and coordinating presentations• Key user for SAP, administration, sales and customer service• SME analysis work as e.g. potential distribution, actual distribution, loss of customers, growth of power brands. Creating same reporting for all Nordic countries.• Weekly/monthly/by sales cycle reporting back to Nordic marketing team on NPD’s and commercial initiatives• Supporting CSM with country specific marketing materials, in-store campaigns, stylist-competitions • Partner with CSM for preparations prior SME-meetings• Assisting President, SD, ASM and MM with miscellaneous assignments
  • Kao Corporation
    Nordic Product Manager Salon
    Kao Corporation Dec 2015 - Apr 2017
    Copenhagen Area, Capital Region, Denmark
    Key Responsibilties:• Brand product management for Kao Salon portfolio• Maintaining brand equity and delivering the brand image that meets strategic objectives• Project manage of NPD processes, responsible for driving NPD through the internal processes to completion • Monitoring all NPD launches and base campaign activities. Report back to the business any successes/problems with actionable solutions.• Roll-out of new promotional campaigns and products and to liaise with suppliers when sourcing and pricing support materials. • SAP BI Analyzer• Managing brand PR and social media (content management)• Utilizing sound financial analysis and reporting skills to produce proposals for promotions and incentives, feedback on the success of previous activities and provide accurate data for budgets. • Managing/assisting at brand building events and support PR activities, manage CMS/online content etc.• Ensuring the brands are supported by the Education team and that this team is regularly briefed and motivated by the role holder and that a productive work relationship is maintained.• Representing the brands in the most professional way at meetings, product re-launches and at education meetings at regional level. • Producing high quality presentations and reports.• Working with the entire Marketing team to continually improve the business building strategies and execute any agreed action plans, prepare and present at SME meetings, weekly marketing planning meetings, NEWS-project meetings etc.• Taking an active part in creating and promoting a positive and professional working atmosphere in the team and company.• Liaising with internal and external customers to produce support material for the brands when required. Including sales pages, ad-support etc.• To ensure stocks of collateral are available whilst adhering to allocated budgets.• Managing specific promotional margins and budgets on a month by month and project by project basis.
  • Mediq Danmark A/S
    Sales And Marketing Coordinator
    Mediq Danmark A/S Jun 2015 - Nov 2015
    Copenhagen Area, Capital Region, Denmark
    • Development of marketing / channel strategies to ensure optimal use of sales channels and sales support in the Industry and Retail team.• Development of appropriate analyzes, concepts and sales supporting marketing materials online and offline to the Industry and Retail team in collaboration with the Market Manager, Industry and Retail sales team and Marketing. Including digital and offline campaigns, e-commerce solutions, catalogs, product sheets, etc.• Segment based marketing activities and projects from development to implementation and follow-up, including the development and updating of online microsites for specific products and with external partners / partnerships, for example with pharmacies, Matas, Nomeco and the private healthcare sector.• Ad hoc projects and analyzes related to the product range, customers, segments and sale. • Preparation of marketing plans and the establishment of marketing activities on this basis.• Responsible for large exclusive suppliers.• Cooperation with product managers on product launches, updating of assortment and promotions.• Developing and ensuring optimum cooperation, process support, value creation and good com-munication within Mediq and externally in relation to customers and partners.
  • Ellegaard A/S
    Executive Assistant / Marketing Manager
    Ellegaard A/S Jan 2011 - May 2015
    Marketing• Responsible for all marketing activities• Market research and market approach strategies• CRM monitoring and management• Website maintenance - Composing texts, selecting Pictures a.o.• Development of business cases Economy and Analyzes• Budget follow-up per salesperson / country / customer• Sales statistics and analysis• Monthly reporting• Reporting estimate + budget• Product analysis• Industry analysis• Customer Surveys• Control of distribution networkHuman Resources and PR• Answering applications• Updating employee / staff Handbook• Writing company opinions
  • X-Systems
    Sales Consultant
    X-Systems Oct 2009 - Mar 2010

Micael Christensen Skills

Marketing Market Research Marketing Strategy Budgets Sales Strategic Planning Crm Business Strategy Management Brand Development Photoshop Powerpoint Project Management Marketing Management Marketing Communications Digital Marketing Crm Integration Human Resource Development Customer Service Microsoft Excel Microsoft Office Team Building Direct Marketing Microsoft Word Inventory Management Outlook Office Management B2b Process Scheduler Social Media Brand Management Business Development Product Management Competitive Analysis Advertising Market Planning Lead Generation E Commerce Strategic Partnerships Trade Marketing Product Launch Sales Management Public Relations Sales Operations Segmentation Search Engine Optimization

Micael Christensen Education Details

Frequently Asked Questions about Micael Christensen

What company does Micael Christensen work for?

Micael Christensen works for Kids-World

What is Micael Christensen's role at the current company?

Micael Christensen's current role is Business Analyst and Pricing Specialist.

What is Micael Christensen's email address?

Micael Christensen's email address is mi****@****ubii.dk

What schools did Micael Christensen attend?

Micael Christensen attended Aarhus Universitet, Syddansk Universitet / University Of Southern Denmark.

What skills is Micael Christensen known for?

Micael Christensen has skills like Marketing, Market Research, Marketing Strategy, Budgets, Sales, Strategic Planning, Crm, Business Strategy, Management, Brand Development, Photoshop, Powerpoint.

Who are Micael Christensen's colleagues?

Micael Christensen's colleagues are Anne Peters, Namra Ashraf, Ojetta Jørgensen, Julie Amdi, Helle Riemer, Tobias Steiner Gejsing, Lina Saikia.

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