Micah Eberman Email & Phone Number

Milwaukee, WI, US

St Louis, MO 63141, MO, US

Throughout my career I have taken on numerous challenges at a variety of agencies — from global powerhouses like R/GA and IBM to boutique startups and client-side brand leadership, and have taken on different roles and responsibilities — Director-level+ positions leading Creative/Design, Strategy, Client/Account Service, and Production/Project Management.

Armonk, New York, NY, US

• Experienced design leader at a top global Salesforce consultancy, IBM, where I transformed businesses, drove innovation, as well as developed and directed a skilled Salesforce Design Team.
• Revitalized design team impacting 7Summits’ company growth from $20M to $40M+ in sales, from 100 to 300 staff over 2 years
• Delivered higher utilization, increased project profits, reduced errors and overages, and improved customer satisfaction through team leadership and the creation and implementation of efficient processes, tools, and.
• Overhauled company’s Salesforce designer training, accelerating design team’s Salesforce readiness time from 12 months to 3.5 months, and increased Salesforce certifications among designers over time
• Generated new business wins and revenue via Future Visioning projects, Enterprise Design Thinking workshops, and engaging/multimedia pitch presentations. Wins in first year at IBM included insurance client resulting in.
• Continued to achieve double-digit growth in profitability quarter over quarter after IBM acquisition through 2022

Milwaukee, Wisconsin, US

Acquired by IBM — January 2021

Milwaukee, Wisconsin, US

• Co-leadership across UX, UI, IA, User Research/Testing, and Experience Strategy
• Leadership aspects of the position include staff management/allocations, talent career development, collaborative scope development, design direction/review, project/team support, and new business support
• My hands-on development included work with Apple Claris, Cisco, Andersen Windows, Be the Match, Mohawk, Siemens, Mastercraft, Google, Amgen, Cancer Treatment Centers of America, and more

Minnetonka, MN, US

• Strategic Creative/UX Director. Multiple new logo/new business wins in automotive, beverage/alcohol, and with Harley-Davidson Experiential/Event
• Brand development, retail digital signage, digital retail, multi-media development, on-premise field marketing, event marketing, social media marketing (paid and organic) for first-year new logos such as Luther.

Hauppauge, NY, US

• Reinvented the brand, marketing, PR, and artist relations for Zoom, a global leader in high-quality sound technology for music, film, and podcasting
• Created and executed the global re-branding and marketing of Zoom resulting in 15-20% year-over-year sales growth
• Launched 5-7 new products annually, positioning Zoom as an industry leader and innovator in audio/music industry
• Exceeded industry averages by 2-3 times across Google AdWords, Amazon AMS, Facebook/Instagram based on ad strategy

• Delivered high-impact new business pitches, and led team for new and organic business development achieving consistent multi-million dollar billings, double-digit growth at Harley-Davidson, and new business wins.
• Awarded Agency of Record business with Mercury Marine based on new brand concepts, multi-channel CX, and traditional/social media strategy; resulted in $2.5M+ gross income over 3 years
• Accomplished growth in organic business across all major accounts through innovative product development, Future Visioning, Design Thinking, workshopping, and road mapping

St Paul, Minnesota, US

• Directed the overall operations for SUGAR, a creative+strategic+experiential consultancy and partnership, which involved strategic development, brand and solutions workshops, interaction design, UX and IA development.
• Specialization in On-Premise/Off-Premise alcohol beverage activation (including bars, restaurants, Convenience Store, Grocery Store, events, etc.), digital signage, POS, marketing programs, experiential marketing, and.
• New logo wins including workshops/design thinking with Red Bull, GS Design/Mercury Marine, Green Leaf Inn

Chicago, IL, US

Digital + multi-media creative direction and development including web site, social, mobile, and tablet App concept and design for clients such as Wisconsin Department of Tourism, Bridgestone Retail Operations, Associated Bank, Aurora Health Care, and Bon-Ton. Collaborative creative direction on look/feel as well as music production (a collaboration with.

New York, NY, US

• Established new R/GA office in Chicago by developing client/brand strategy, organic business, staffing, and finances with NY and Chicago MD
• Led global team in large Future-visioning project and multiple digital initiatives, leading to becoming digital AOR of a $44.6 billion dollar company
• Tripled account billings for Dow within a year, grew accounts & billings for SC Johnson
• Increased on-site staff from 5 to 22, plus 30 more part-timers in NY

• Agency’s leadership team, I created highly strategic programs for agency, clients, and prospects
• Strategic and high-level concepts via multiple creative disciplines, such as visual design, user experience, copy, storytelling, and video and motion design

• Led multidisciplinary team across top agency accounts (incl. MillerCoors, Harley-Davidson, etc.) with innovative digital and experiential/event marketing: branded mobile and 3D Wii/motion games
• Grew revenue over 20% in Experiential Marketing year over year, and Digital Marketing work by 57% year over year with new logo wins including Bacardi, The Marketing Arm, Sony Playstation, more
• Presenter on “Digital and Experiential Marketing” at Event Marketer Summit in Chicago
• Specialization in On-Premise/Off-Premise alcohol beverage activation, digital signage, POS, marketing programs, experiential marketing, and digital retail.

New York, NY, US

• Led Verizon and Verizon Wireless Digital Retail team, producing Kiosk Systems Digital Signage and Experiential Marketing
• Grew the account from 15 test stores to over 1,000 stores nationwide, collaborating to direct the leading-edge Digital Retail team

Bethel, Connecticut, US

Launched TeamDigital, a digital promotions firm, securing high-profile clients such as ESPN and MasterCard, exceeding year one goals in 6 months. Developed MasterCard's “Best in Payment Awards” award-winning "Home for the Holidays" campaign. Become profitable in first year of operation by successfully acquiring several high-profile clients, including.

Shorewood, WI, US

As a Northwoods executive, I expanded the creative department, services, and client base. I added expertise in usability studies and strategy, participated in client management and new business development. Honored with the Business Journal of Milwaukee's "40 under 40" and "4 under 40" awards in 2004, nominated by my colleagues.

Chicago, IL, US

Hoffman York (now HYConnect) is a full service advertising agency in Milwaukee, lauded for its award-winning creative. My diverse role included the design and development of client print and digital communications, project planning, site tracking / metrics, digital music creation, photo / art direction, and online strategy / consulting. Samples of my work.

I began my career after college in Southern California, first working as a national staff manager at Asylm Marketing, a street / guerilla marketing agency in Los Angeles. From there, I cut my teeth in freelance print design for Chandler Design, a company that had been recognized for its award-winning work in direct marketing. While elevating to the role of.

Responsible for recruitment, virtual training, and management / coordination of national street team. Promotions / clients included: Soul Coughing, Corey Glover, The Flys, Spoon Watches, Gundam, Sony Music, and more.

Bfa-Music, Music Education, Performance, Composition

Ged, Music Performance, General