Copywriter
Current+ Tagline Creation/Editing/Management for all Hallmark movies and series + A/B testing of Marketing e-blasts, website copy, and digital registration pages+ UX/UI copy for launch of Hallmark+ app along with Partner App Web Descriptions+ Seasonal OOH billboard copy and live events+ B2B Ad sales gift e-bast/website/inserts/mailers + Brand Tone/Voice Book creation, guiding the voice of on-air copy and marketing+ Co-Branded On-Air Video Promos & Vignettes for major clients like Nissan, Ford+ Naming explorations for HC Wines, brand taglines, franchises, HMNow app+ Email blasts for upcoming and longstanding TV shows, Original Movies, Hallmark+ app + Paid social media ad copy for all social channels+ Naming conventions for sweepstakes, contests, and live events+ Sales pitches, internal presentation decks, and brand manifestos+ On-going push notifications for Hallmark+ app movie titles and shows