Micah Helfrey Email & Phone Number

Gilbert, Arizona, United States

Gilbert, Az

Gilbert, Az

Scottsdale, Az

Scottsdale, Az

•Manage daily execution of paid search and display media campaigns by facilitating all research efforts pertaining to client engagements•Participate in digital media planning, buying, research, reporting and analysis•Proven ability to responsibly manage large investment of digital media ad spend•Analyze performance data and provide intelligent integration, interpretation and appropriate action plans based on conclusions•Coordinate the implementation of campaign conversion tracking•Communicate clearly and effectively with Account Managers and clients on all elements of campaign performance, including reporting, project status, strategy and client goals•Actively manage paid search and display media campaigns to the clients’ weekly, monthly and quarterly budget goals•Maintain high levels of current knowledge of best practices and strategies in the management of online paid media•Develop and implement online media strategies to optimize ethology’s client paid search and display media programs, and participate in the effective management of the client’s business planning and forecasting•Support and assist in developing Paid Media Interns to optimize their performance, contribution and job satisfaction•Coordinate and manage tasks to Paid Media Associates and InternsClient verticals:• Banking/Financial• E-Commerce• Home Warranties• Hotel Properties• Transportation

Phoenix, Arizona Area

• Launch, management, optimization of 40+ accounts over Google Search, Google Display, Bing/Yahoo, Facebook, YouTube and LinkedIn platforms• Implementation of conversion goals for each account based off of service/product client offers.• Budget and Bid Management of each account• Weekly and Monthly Paid Media reporting• A/B Testing – Ad copy, proxy sites, microsites, landing pages.• Bid Strategy Testing – CPC, Enhanced CPC, Target CPA, Conversion Optimizer CPA, CPM.• Paid Media budget recommendations, domestic and international; for potential and current clients.• International Google Adwords Campaign Launches.

Scottsdale, Az

Marketing Analyst• Optimize a high volume of accounts with a queue-based focus, applying Company optimization protocols.• Partner with Consultant team members to arm them with account-level insights into performance to ensure we maintain high client satisfaction.• Maintain daily case compliance (24 Hour SLA)• Impact thousands of clients by partnering with Company Marketing Operations team to identify opportunities to improve our global paid search strategies.• Work on projects to pilot and test methods that update and improve our global paid search strategiesLocal/Partner Channels• Understand & enforce account acceptance guidelines when applicable• Understand different partners and any specific contract obligations• Understand both US and Canada paid search requirements• Identify trends & apply solutions to accounts across segments

Phoenix, Arizona Area

• Social Media Marketing- Driving traffic to YouTube, Facebook, Twitter, Linked In, Stumble Upon from Video Marketing Expert Series (VMES) (which is a website full of video marketing tips content). Use Networked Blog to easily share blog articles to each social media outlet. This includes creating daily blog content to increase the number of Opt-In’s and traffic on the website, which ultimately leads to the sale of a product. • Experience using WordPress for blog content and SEO. • Increase Search Engine Optimization (SEO) to drive traffic to VMES and other social media outlets to get our product well-known, and drive sales. • SEO YouTube content (Video & Description) on Mojo Video Marketing YouTube page. Video and content updates include Video Marketing Tips and interviews.• Create blog content for VMES, including posting video content. Blog content consists of Internet Marketing tips, including how to increase SEO, tips how to use video to increase your marketing strategy, etc.• Training of all Clients with the use of the video marketing platform, Mojo Matrix System; which is an automated video marketing platform that allows clients to create video marketing drip campaigns, using e-mail and mobile devices. • Use of Infusion Soft and Mojo Matrix System (Both Automated emailing systems) to create marketing strategies to send to current and potential clients. This includes creating prospect marketing campaigns and follow-up marketing campaigns. • Creation of Video Pages (Squeeze page that holds videos) for Clients, including client branding, which also includes the use of HTML/CSS coding.

Mba/Marketing, Business, Marketing

Bachelor'S, Health & Human Performance/Business Administration

Activities and Societies: 02-04 Men's Basketball