Brand Development & Product Sourcing Manager
Auckland, New Zealand
I was hired in 2015 by the new owner of United Sweets Thomas Burrell to help run all aspects of the franchise, with my main focus on Brand Development, Product Sourcing, Online E-Commerce Management and all Social Media and Marketing.Major Areas of Responsibility:Maintaining brand integrity & managing with proficiency, all marketing undertakenSocial Media Content Management, including strategic growth initiatives. Creating & designing electronic direct mail (EDMs) & social media… Show more I was hired in 2015 by the new owner of United Sweets Thomas Burrell to help run all aspects of the franchise, with my main focus on Brand Development, Product Sourcing, Online E-Commerce Management and all Social Media and Marketing.Major Areas of Responsibility:Maintaining brand integrity & managing with proficiency, all marketing undertakenSocial Media Content Management, including strategic growth initiatives. Creating & designing electronic direct mail (EDMs) & social media campaigns (Facebook, Twitter & Instagram)Online Customer Experience Management and Customer Support - 0800 Number, Support Email, Supplier & Customer Relations, Joint Promotions & CompsIn-store marketing campaigns & materials, posters, business cards, promotional tabs, including electronic, price driven or recurring deals and customer loyalty acquisitionProduct sourcing & ordering, plus supplier relationsComplete re-brand & implementation of United Sweets Loyalty Club (Candy Cult) for onlineUnited Sweets Website Maintenance - All Graphics, banners & design aspects - Product Photography & uploading of new products, writing of all product descriptions - Product categorisation & website copywriting management - Online Shopify Apps & new technologiesIn Aug 2016, I had major success with one of my FB posts about Cadbury Spreads. The post went organically viral, reaching over 5 million people for FREE. It had over 22,500 shares, 41,000 comments & 38,000 likes. This brought a lot of media attention, with multiple articles being written about us. This then lead to the largest online sales day, in the 5 year history, with $7000 of sales achieved in the first few hours of the spreads being launched. I'd used Mailchimp to create a sign up form to inform fans & created pre-order products to get an indication of popularity before importing.www.facebook.com/unitedsweetswww.instagram.com/unitedsweetswww.twitter.com/unitedsweetsnz Show less