-Financial Management: Managed a $750K annual budget, overseeing quarterly and annual reporting and forecasting.-Brand Partnerships: Led brand partnership initiatives across diverse sectors, including beverage, sports, music, military, and gaming. Notable collaborations include Microsoft Xbox, Sun Bum, New Belgium Brewing, Road & Track, In4mation, and the US Army.-Trade Show Planning: Planned and executed 15+ trade shows annually, including Outdoor Retailer, GOA Connect, Surf Expo, Ace Hardware, ICast, Atlanta & Dallas Marts, and more.-Retail Marketing/Merchandising: Spearheaded retail marketing and merchandising, launching a new fixture program in collaboration with agency partner Humid Creative.-Public Relations Strategy: Managed PR/Comms strategy in partnership with The Chatter Club. Led an RFP process to identify future PR partners and conducted agency evaluations.-Cross-functional leadership: Led cross-functional, quarterly initiatives to build brand and excite consumers. Integrated key stakeholders across marketing, sales, product, operations, and finance.

-Strategic Leadership: Led a four-person marketing team to successfully develop and launch a premium, sustainable wine brand packaged in 100% recyclable aluminum bottles.-Comprehensive Marketing Oversight: Spearheaded digital, PR, retail marketing, packaging, brand partnerships, and experiential marketing, ensuring a cohesive and impactful brand presence.-Ambassador Relations: Managed ambassador relationships with high-profile athlete ambassadors, including Josh Kerr, Chris Davenport, Michelle Parker, Jeremy Jones, Vasu Sojitra, Sage Erickson, and Shane Dorian, enhancing brand credibility, authenticity and reach.-Team Building and Operations: Evaluated and hired skilled team members to efficiently manage day-to-day operations for social media, website, and PR functions.-Budget Management: Effectively managed a robust marketing and product packaging budget exceeding $1MM for the fiscal year, optimizing resources for maximum impact.

-Team Leadership: Accountable for two direct reports, conducting quarterly and annual performance evaluations, and fostering career development within the team.-Brand Partnerships and Experiential Marketing: Established and expanded brand partnerships and experiential marketing program into a dynamic, multi-faceted operation with global, national, regional, and local partners.-Budget Oversight: Managed an annual budget exceeding $1.5M, demonstrating proficiency in quarterly and annual reporting and forecasting.-Event Execution: Orchestrated the execution of 75+ diverse events annually, spanning consumer, trade, retail, and internal categories. Notable events include the Billabong Pipe Masters presented by HydroFlask, College Football BCS National Championships with ESPN, Burton US Open, Ohana Music Festival, and Collegiate and "Dawn Patrol" grassroots tours.-Non-Profit Partnerships: Identified, developed, and activated key relationships with non-profit event partners, including PVW Foundation, Sustainable Coastlines, NS Land Trust, COAA, and crucial HF Parks for all partners.-Athlete Ambassador Relationships: Developed and managed relationships with prominent athlete ambassadors such as Lakey Peterson, Coco Ho, Anna Ehrgott, Jack Freestone, Ron Artis, Mark McInnis, Dane, Pat, and Tanner Gudauskas-Project Management and Cross-Functional Collaboration: Wrote project briefs and led cross-functional teams responsible for product development and go-to-market (GTM) strategy, including creating partner-specific special make-up (SMU) products.-Agency Management: Oversaw 3rd-party agencies handling PR and media, asset development, and brand ambassador staffing, collaborating with entities like Groundswell PR, Field Scout, Outlier Productions, and Recon Grp.

-Innovative Event Execution: Key contributor to the cross-functional team that successfully planned and executed the inaugural CLIF Bar Cykelscramble, a groundbreaking event realizing founder Gary Erickson's vision for a CLIF-owned and operated event inspired by IU's Little 500.-Dynamic Project Management: Managed multiple, rapidly evolving priorities crucial to bringing a new event concept to life. Collaborated with key agency partners, including H5 Events (Todd Barber) and SixSpeed Creative.-Cross-functional coordination: Project-managed and coordinated cross-functional teams responsible for various aspects, including PR, media, digital, social media, team and fan recruitment, and onsite activation, ensuring seamless and impactful execution.-Ambassador Relationship Management: Cultivated and managed ambassador relationships with LUNA and CLIF athletes such as Katarina Nash, Catherine Pendrel, Georgia Gould, Carson Storch, Kirt Vorheis, and Barry Wicks to promote and actively participate in events.-Grassroots Marketing and Outreach: Directed grassroots marketing efforts and conducted outreach to local media, retail partners, corporate entities, and other key stakeholders, ensuring widespread community engagement and support for the event.

-Strategic Field Marketing Activation: Collaborated seamlessly with sales, brand, marketing, and internal teams to implement a robust field marketing strategy at diverse venues, including mobile sampling opportunities, races, festivals, trade shows, and various action sports events.-Logistics Planning Expertise: Successfully planned logistics for over 50 events annually, including meticulous coordination of product orders, crew transportation, and lodging, communication with event promoters and staff, and ensuring the effective activation of event booths.-Comprehensive Reporting: Prepared detailed multimedia reports meticulously documenting each event, providing valuable insights for post-event analysis and continuous improvement.-Budget Management: Managed event budgets covering product fulfillment, shipping costs, crew payroll, lodging, and transport. Demonstrated financial acumen to optimize resources and ensure cost-effective event execution.-Crew Recruitment and Development: Played a pivotal role in the recruitment, training, and mentorship of crew members, fostering a skilled and motivated team dedicated to executing successful field marketing activations.