Micah Fisher-Kirshner

Micah Fisher-Kirshner Email and Phone Number

VP of SEO & Content at Turn/River Capital @ Turn/River Capital
Micah Fisher-Kirshner's Location
San Francisco Bay Area, United States, United States
Micah Fisher-Kirshner's Contact Details
About Micah Fisher-Kirshner

Feel free to connect with me on LinkedIn!I’m always looking to add interesting people to my network, especially in the online marketing space (SEO/SEM/ASO/Growth/Analytics/etc). When reaching out to me to connect, please let me know how I can be of help. If we’re already connected, I’m more than happy to help where I can. And if you are really into Star Trek, technology, and 3d printing, please add me on Facebook as well.I am the VP of SEO & Content at Turn/River Capital for a set of portfolio companies in the B2B SaaS space and am "friendly but persistent" in getting projects done. My industry interests converge on public speaking, advising SEO tool companies, and running a local SEO meet-up association; feel free to reach out to me if you are looking for either.Skill sets includes:Digital Marketing, SEO, Web Analytics, Content Marketing, Social Media Marketing, Reputation Management, Growth Marketing, Google Analytics, SEM, Mobile, User Experience, Technical SEO, Online Marketing, Strategy, Leadership, Public Speaking, Competitive Analysis, Machine Learning, Statistics, Excel, Regular Expressions, SQL, B2B, Ecommerce, Marketplaces, Enterprise, Scaling, Internationalization, 3d PrintingP.S.: If that isn't nerdy enough, I also tear down SEO ranking studies for fun

Micah Fisher-Kirshner's Current Company Details
Turn/River Capital

Turn/River Capital

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VP of SEO & Content at Turn/River Capital
Micah Fisher-Kirshner Work Experience Details
  • Turn/River Capital
    Vp Of Seo & Content
    Turn/River Capital Apr 2021 - Present
    San Francisco, California, Us
    • Managing a set of B2B SaaS portfolio companies around SEO, Content, and AI at a growth equity firm• Exits: Invicti, Pathwire, Trakstar, ActiveState, CoSoSys
  • Turn/River Capital
    Director Of Seo & Content
    Turn/River Capital Jan 2018 - Mar 2021
    San Francisco, California, Us
    • Managed a set of B2B SaaS portfolio companies on SEO and Content at a growth equity firm• Exits: Mailgun, Airbrake, test IO, Magnus Health, Huddle
  • Bayareasearch
    Founder & President
    Bayareasearch Jan 2018 - Present
    San Francisco, Ca, Us
    • Turning an ad hoc meet-up into a full-fledged non-profit SEO association for the SF Bay Area averaging 65 attendees per meet-up• Directing SEO volunteers of 15 board members to host 6 SEO meet-ups a year at different SF company locations on SEO topics
  • Seoradar
    Advisor
    Seoradar Mar 2016 - Sep 2020
    Haiku, Hawaii, Us
    • Provided strategic direction to acquire new enterprise clients and expansion to advertising agencies• Recommended key product changes to reduce customer churn and increase use cases• Advocated as a customer at company booth for SMX West, PubCon, and Brightedge Share conferences
  • Zendesk
    Senior Seo Manager
    Zendesk May 2015 - Dec 2017
    San Francisco, California, Us
    • Built SEO from the ground up on best practices documentation, internal presentations, external Help Center documentation, site integrations, and digital knowledge management• Captained and project managed internal hackathon group to build a swarm intelligence bot• Spoke at MarTech SF 2016 on The Expanding Nature of SEO• Spoke at In-house SEO Exchange @ SMX West 2016• Spoke as Conductor's 2015 Road to C3 panel speaker
  • Zazzle
    Senior Seo Manager
    Zazzle Apr 2014 - May 2015
    Redwood City, Ca, Us
    • Ran SEO A/B tests to determine CTR impact to Title Tags and Meta Descriptions maintained in a SQL database for quick data retrieval• Collaborated with the Content, PR, and Associate teams to train Zazzle designers on SEO via videos, articles, handbooks, and external best practices• Devised new factors for Zazzle's machine learning algorithm to improve relevancy with on-site search results• Maintained SEO for a 100MM+ page site developing scalable solutions for technical issues related to canonical tags, indexation limits, and page load times• Developed internal SEO processes for the US and 16 international websites limiting cross-site duplication of content• Trained and integrated SEO across every department building a foundation that helped reduce necessary website fixes for search rankings• Managed an SEO team by fundamental factors: content, outreach, and technical structure• SMX West 2015 Speaker on "Injecting SEO Into Your Organization's DNA"
  • Balsam Brands
    Senior Manager, Online Marketing & Analytics
    Balsam Brands May 2012 - Apr 2014
    Redwood City, California, Us
    • Built an offense-focused reputation management team in 2013 that has generated revenue by leveraging brand comparison SEO in conjunction with directing a strategic content marketing strategy• Developed an analytics team that helped repair tracking issues, created minimalistic and actionable reports for the Ecommerce team that has saved over 5 hours of work a week on reports, and implemented new tracking scripts that led to findings on how to reduce our DOM load times by 2 seconds• Managed the content marketing team’s strategy around authoritative resource articles and blog posts that have ranked well and contributed to 2% of one brand's revenue• Solidified processes with the PPC team has led to a competitive advantage on PPC ads with higher review ratings and more Google Plus followers improving CPAs• Directed social media campaign strategies tying their goals to providing content (how to information, customer photos, and video testimonials) to improve conversion rates and to consistently showcase PR wins• Provided internal SEO consulting for strategic SEO decisions and technical recommendations that kept the organic rankings of one site’s rebrand preserving its organic revenue for the year• Trained up three organic marketing teams’ marketing skills across six Ecommerce brands in the US and abroad• Created a revenue-based savings reputation management report based on 3rd party reviews, the BBB, and SERPs that led the team saving money in potential lost sales
  • Become.Com
    Senior Seo Manager
    Become.Com May 2011 - May 2012
    • Managed 7 employees and 16 interns on SEO tactics and processes for the US, Germany, and Japan creating a powerhouse SEO team by training them in SQL, Excel, and competitive analyses leading to many having grown their careers into managing other SEO teams• Recovered image SEO revenue lost from an algorithm update and improved revenue by 10% with pagination through live testing the search engine algorithm turning the black art of SEO into a testable science• Built scalable SEO solutions for millions of products with different tactics for Google’s and Bing’s algorithms including regression analyses determining causal optimizations without having to run expensive tests• Presented at SMX West 2012 on “Life in a [Not Provided] World” and SEMPO’s webinar on “Enterprise SEO” helping other SEO industry professionals how to cope with the lack of keyword data
  • Become.Com
    Seo Manager
    Become.Com Mar 2010 - May 2011
    • Developed cutting-edge SEO engineering ideas for testing Google’s algorithm to determine new SEO tactics, one test led to an increase of over $60,000 a year• Improved marketing tactics across the SEO team with creativity and cross-team cooperation expanding SEO techniques that led to a 70% increase in revenue year-over-year• Integrated web analyses and SEO reporting from more than five enterprise tools for greater marketing discoveries and efficiencies that helped solve internal and external Search Engine Optimization issues• Presented at SMX Advanced 2011 in Seattle on “Google Survivor Tips” and SMX East 2011 in New York on “Great SEO Debate: Correlation vs Causation”
  • Red Bricks Media
    Search Strategist
    Red Bricks Media Aug 2008 - Mar 2010
    San Francisco, Ca, Us
    • Integrated University of Phoenix’s offline data and Academy of Art University’s enrollment data with SEO and PPC to provide attribution leading to greater marketing efficiencies• Managed four website redesigns at once successfully maintaining accurate tracking, improved SEO, and in the end increased conversions• Improved an Ecommerce website's SEO ROI and built two sub-niche sites into half-million dollar-a-year businesses• Developed analytics insights for social media campaigns for Sony’s Ghostbusters Blu-ray release demonstrating the value of Facebook, Twitter, and Wikipedia to client with highest conversion rates over other sources• Helped solve major Omniture Discover analytics tracking issue for American Express's monthly reporting leading to changes in their online marketing attribution analyses• Developed an internal analytics culture that made web analytics a fundamental practice for RBM client services • Created and presented an advanced Google Analytics training session for a small group of high-level SanDisk marketers teaching them how to pull their own web marketing data• Wrote “Google Analytics Version 3.0 is a Game Changer” that brought back a former client for RBM services• Presented at SMX China 2008 in Nanjing on “Motive Analysis” to an audience of 100+ on advanced SEO leading to new client leads for our Hong Kong office
  • Red Bricks Media
    Associate Search Strategist
    Red Bricks Media Mar 2007 - Jul 2008
    San Francisco, Ca, Us
    • Developed organic and paid marketing strategies turning Balsam Hill site into a million dollar-a-year business• Created brand management reputation tactics that reduced negative results for clients off front page of the Google, Yahoo, and MSN search engines• Worked on a buzz campaign for THQ’s Frontlines: Fuel of War that won silver for the regional ADDY awards
  • Ucsd
    Graduate Student
    Ucsd Sep 2004 - Jun 2006
    La Jolla, Ca, Us
  • Ucsd
    Teacher'S Assistant
    Ucsd 2005 - 2006
    La Jolla, Ca, Us
    • Taught discussion sections and graded papers and exams for History of Early China and Japan• Graded papers and exams for History of American Cities in the Twentieth Century and Materialism Culture in China
  • Environmental And Resource Law Institute
    Research Analyst
    Environmental And Resource Law Institute 2005 - 2005
    • Created, directed, and analyzed survey data on the environment• Produced written report and graphs about opinions of 600 people in Shanghai on the environment from domestic and international aspects with purpose to help the local city government decide on how to promote its policies• Translated part of ERLI's Chinese website into English to be accessible for international clients
  • Withub Training Center
    Business Language Instructor
    Withub Training Center 2005 - 2005
    • Taught standard and business English at Danisco Co. for customer support, producer support, and logistic departments• Provided real-world English training through enactments of potential situations and crises
  • Us Chamber Of Commerce
    Research Analyst Intern
    Us Chamber Of Commerce 2003 - 2004
    Washington, Dc, Us
    • Outlined important positions in official policy memos to influence US and foreign policies• Wrote summaries in department’s magazine about Hong Kong and Korean Business Council meetings• Provided logistical support in official events that involved Jiang Zemin and Wu Yi• Compiled US-China export data to present to US Congress• Researched, analyzed, and summarized business and government leader profiles in preparation for executive meetings
  • Garfield American School
    Teacher
    Garfield American School 2003 - 2003
    • Taught English classes for elementary and high school students in classes of 5 to 30 students• Designed interactive teaching format for future teachers including games, acting, conversational, and writing techniques

Micah Fisher-Kirshner Skills

Web Analytics Google Analytics Seo E Commerce Online Marketing Digital Marketing Social Media Marketing Analytics Social Media Competitive Analysis Html Marketing Strategy Blogging Facebook Advertising Wordpress Link Building Omniture Web Marketing Microsoft Excel Data Analysis Market Research Content Marketing Powerpoint Css Mysql Online Reputation Management Cross Functional Team Leadership Google Webmaster Tools Integrated Marketing Stata Javascript E Commerce Seo Technical Seo Regular Expressions Jira Machine Learning Public Speaking

Micah Fisher-Kirshner Education Details

  • Uc San Diego
    Uc San Diego
    Pacific International Affairs: Economics
  • The George Washington University
    The George Washington University
    International Affairs
  • East China Normal University
    East China Normal University
    Mandarin Chinese
  • Mission San Jose
    Mission San Jose

Frequently Asked Questions about Micah Fisher-Kirshner

What company does Micah Fisher-Kirshner work for?

Micah Fisher-Kirshner works for Turn/river Capital

What is Micah Fisher-Kirshner's role at the current company?

Micah Fisher-Kirshner's current role is VP of SEO & Content at Turn/River Capital.

What is Micah Fisher-Kirshner's email address?

Micah Fisher-Kirshner's email address is mf****@****esk.com

What is Micah Fisher-Kirshner's direct phone number?

Micah Fisher-Kirshner's direct phone number is +151042*****

What schools did Micah Fisher-Kirshner attend?

Micah Fisher-Kirshner attended Uc San Diego, The George Washington University, East China Normal University, Mission San Jose.

What are some of Micah Fisher-Kirshner's interests?

Micah Fisher-Kirshner has interest in Soccer, Sci Fi, Chess, Books, Science Fiction, Majiang, Red Bricks Media, Mission San Jose High, Balsam Brands, Website Design.

What skills is Micah Fisher-Kirshner known for?

Micah Fisher-Kirshner has skills like Web Analytics, Google Analytics, Seo, E Commerce, Online Marketing, Digital Marketing, Social Media Marketing, Analytics, Social Media, Competitive Analysis, Html, Marketing.

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