Micah J. Griffo Email & Phone Number

Greenville, Sc, Us

INDUSTRY EXPERTS + MODERN SOLUTIONSGolf has been around for over four hundred years — yet here we are, the first digital marketing agency focused on the space. Suppose that makes us pioneers. Or better yet... space explorers.

DealerDOCX’s Document Intelligence solution improves dealership operational efficiency and the productivity of all dealership personnel. Our solution allows for fast, secure, high-quality cloud-based document management.•Served on the Executive team to design all corporate planning, strategies, and budgets including the reduction of expenses by 37% annually while maintaining 10-20% quarterly growth.•Created corporate KPIs to align the organization around SaaS principles.•Worked directly with CEO on strategic vision.•Helped build rebrand strategy, and launch effective go-to-market initiatives.•Developed a partner network which was critical for expansion and economies of scale.•Achieved 120% sustained ARR sales growth from the inception of the role and merged teams while significantly improving CAC and reducing churn.•Developed generalized and verticalized go-to-market strategies through the formation of dedicated Sales Enablement and Value Engineering functional teams.•Strategically re-aligned the company and prepared them for a successful acquisition.

Rochester, New York Metropolitan Area

As the Managing Partner at GriffoCo, I had the privilege of spearheading critical initiatives that significantly impacted our clients' success in sales and marketing. My role extended beyond traditional consulting, as I served as an interim Chief Revenue Officer (CRO) and Chief Marketing Officer (CMO), providing holistic leadership for our clients' growth strategies. Additionally, I played a pivotal role in the realm of mergers and acquisitions (M&A), facilitating successful transactions that reshaped our clients' businesses.

Rochester, Ny

For 25 years Ardent has helped their clients thrive in business by developing custom training solutions. They provide expert consultation and world-class service to Fortune 500 clients around the globe. They specialize in creating an engaging employee experience and implementing effective change management. As VP of Marketing I...•Executed strategic marketing and branding plans including company re-brand, digital experiences, lead gen programs, content and communication platforms, go-to-market strategies, and internal communications.•Crafted integrated marketing programs, which have yielded a 306% ROI, and 13% monthly lead conversion rate.•Featured author in world-renowned publications and podcasts.•Produced a $3.1M sales pipeline in a new business vertical from scratch.•Consulted with Fortune 500 companies, and was Ardent's subject matter expert on Employee & Customer Experience.AWARDS2017 – Training Industry - Content Development2018 – American Advertising Award2018 – Training Industry – Training Outsourcing2018 – Training Industry – Content Development2018 - Inc 5000 - Top Fastest Growing Private Companies

Rochester, Ny

Ardent develops custom training solutions. They service Fortune 500 Corporations across the globe. As National Business Development Manager, I lead the development and execution of the sales strategy for Ardent. I worked closely on multiple accounts with the Project Management and Creative Team to project budgets, work plans, and realistic timelines. *Build and manage strong relationships between Ardent and key/strategic accounts.*Responsible for customer satisfaction & penetration of customers (Multi-Million Dollar Accounts). *Develop and execute a plan to drive year-over-year revenue growth of established strategic accounts.*Prospect new strategic accounts and drive new business.

Sodus, Ny

Director of Marketing re-elected for 2 consecutive terms to the Board. Managed the club and BOD through a complete membership restructure.•Oversight of SBHGC Market Positioning, Brand Image, Competitive Analysis, and GTM Strategy.•Re-Designed the Website (https://www.sodusbayheights.com)•Developed and implemented interactive marketing strategies that improved search engine performance, attracted users to websites and drove growth, resulting in annual traffic increases of an average of 539% year over year.

Rochester, New York Area

Skillsoft is the global leader in corporate learning. Their 500,000+ multi-modal courses, videos, authoritative content chapters and micro-learning modules are accessed more than 130 million times every month, in 160 countries and 29 languages.•Consulted with Fortune 500 clients on enterprise learning program requirements, curriculum design, implementation, marketing strategy, adoption and measurement initiatives.•Performed detailed data analysis to ensure achievement of key client metrics and ROI.•Enriched customer satisfaction and support sales growth by maintaining detailed client records in a CRM.

Rochester, Ny

Logical Operations develops and publishes professional training course-ware for corporations and government sectors, commercial training centers, and academic institutions. Strategic Partnerships with Cisco, CompTIA, and IBM, EC-Council. As Territory Sales Manager, I was responsible for the growth and development of a Central US Territory, as well as managing Logical Operations Largest Accounts (Multi-Million Dollar Accounts), these responsibilities included:*Increased new customer acquisition (Colleges, Universities, Fortune 500 Corporations, Learning Centers, Small-Medium Sized Businesses, and Government).*Successful account management of company’s largest account. Increased sales of product lines by 50% (Multi-Million Dollar).*Built strong and prosperous business relationships with Clients (Fortune Top 100 Corporations (Largest Accounts)).*Actively traveled and attended Networking Events and Conferences.*Operated on an annual budget of $2.7 Million+FY 2014 - 122%FY 2014 - Ranked #2 Top Performer

Rochester, New York Area

As District Sales Consultant, I was responsible for the growth and development of a Upstate/Western NY Territory, these responsibilities included:*New customer acquisition - 30+ Accounts (White Table Cloth Restaurants, Hospitals, Senior Living Facilities).*Maintained budget, preparing unit and dollar forecasts with assumptions on activities to achieve forecasts (Operated on an Annual Budget of $2 million+)*Planned and executed customer relationship events and periodic business reviews for key customers.*Cultivated positive and enduring relationships with customers.*Held a Market Share Average of 79% in each Account while maintaining the company’s highest GP margins.FY 2013 - 101%FY 2013 - Rookie Of The Year AwardC.A. Curtze is a broad-line line food service distributor offering a unique center of the plate program which includes portion control fresh meat in a custom cutting federally inspected meat facility, as well as a custom cut fresh seafood program. We also specialize in all your equipment and supply requirements.

Rochester, New York Area

Wholesale foodservice distributor serving the Northeast. They are dedicated to providing independent restaurateurs and institutions with the finest quality products and services available in the marketplace.•New customer acquisition - 8+ Accounts (Colleges, Universities, NYS Food Banks).•Created revenue growth strategies resulting in an increase of Product Lines by 65%.•Worked directly with the CEO and VP of Sales to improve cost models and overall gross profit.• Responsible for 8% of major market sales ($3.2M) and helped our division achieve double-digit growth.

Rochester, New York Area

As a District Sales Representative, I was responsible for the growth and development of Accounts in Upstate NY, these responsibilities included:*New customer acquisition - 25+ Accounts (White Table Cloth Restaurants, Schools, Corporations)*Planned and executed customer relationship events and periodic business reviews for key customers.*Held a 75% Market Share Average in each Account.*Maintained budget, preparing unit and dollar forecasts with assumptions on activities to achieve forecasts. (Operated on an annual budget of $2 Million+)*Successfully traveled through and managed a Sales Territory ranging from Albany to Buffalo (Including Rochester & Syracuse)FY 2011 - 186%FY 2012 - 100%Palmer's has been serving customers and clients in Upstate New York, distributing fresh seafood, meat, poultry and groceries to the finest dining establishments in the area. We are immensely proud to be the oldest family owned and operated business in Rochester.

Rochester, New York Area

Rochester, New York Area

Rochester, New York Area

Aacsb Accredited Bachelor Of Science (B.S.), Business Administration, Management And Operations

Minor: Marketing

Business Administration, Management And Operations