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Micah Grimes is a content leader with experience in network broadcast, cable, streaming, digital, social media and start-up operations. He now leads ViralHog, based in Bozeman, Montana.With ABC News and NBC News, he managed strategy and teams that powered some of the biggest, most powerful social media accounts in the world during the most intense news events of the 2010s. He developed and executed strategies that amplified and trended interviews with U.S. presidents and A-list celebrities. Diane Sawyer, David Muir, George Stephanopoulos, Lester Holt, Al Roker and network presidents have relied on him for guidance on social media strategies, analysis and rapid response.With Atmosphere, he built a streaming news operation from the ground up, oversaw the company's international content production expansion, and envisioned and championed the creation of proprietary streaming production tech that now powers all of the B2B streaming company's channels. He helped establish and/or grow content partnerships with household brands such as the NBA, MLS, MLB, PGA, USGA, Red Bull, X Games and Angry Birds.
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Director Of OperationsViralhog Apr 2024 - PresentBozeman, Montana, UsOversee Licensing, Acquisitions, Research, Customer Service, Rights Management, Copyright, Content, IT & Dev Engineering.-We have 62,000+ videos licensed to date in the ViralHog library-Much of the library content is brand-safe, advertiser-safe, family-friendly, entertaining content, as well as a substantial library of newsworthy content-We work with 700+ licensors annually, from major news networks, to large website and social media publishers, to advertising campaigns, to TV and streaming shows, to small, one-off projects-We have a Research team in numerous locations around the world who work around-the-clock to discover and license content from a broad, diverse spectrum of global markets-We pride ourselves on being real humans in Customer Service who are reachable by email and phone to address questions and concerns from our clients-Our Licensing department performs custom licensing requests and briefs to help meet the tailored and/or bulk content project needs of our clients-We have a proactive Rights Management department who monitors and enforces the copyrights of our clients-We have large social media followings, including 24,000,000+ on YouTube and 4,700,000 on Facebook -
Full-Time ParentingCareer Break Jan 2024 - Mar 2024A new baby boy!
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Senior Vice President, ContentAtmosphere Jun 2022 - Dec 2023Austin, Texas, UsOversaw Atmosphere's content operation, with 60+ channels in 62,000 venues in the US and around the world. -Built up a hyper-growth Content team of 75 in Austin, Los Angeles, London and remote +-$20M budget-Negotiations with NBA, MLS, MLB, Red Bull, PGA, USGA, X Games + multi-national content licensing companies, data and graphics companies, et al-Envisioned and championed the creation of proprietary streaming production tech-Built out domestic and international merchandising strategies in the Atmosphere streaming app that rapidly grew audience for priority channels -Cross-departmental collaboration to support Platform Sales, Ad Sales, Customer Service -
Vice President, News & SportsAtmosphere Jun 2021 - Jun 2022Austin, Texas, UsBuilt a news operation from the ground up into Atmosphere News, Sports, Entertainment, Wellness and Weather for Atmosphere's DOOH network. -
Head Of Social MediaNbc News Dec 2017 - May 2021New York, Ny, UsOversee NBC News and MSNBC social efforts across 75+ accounts for dozens of brands and sub-brands, including broadcast and cable TV shows and digital verticals.Manage a diverse team of 20 people in New York City, Los Angeles and London, as well as extended remote work during the Covid pandemic. Execute a 24/7 network-wide business and editorial social media strategy with a complex web of stakeholders to include executives, producers, editors, correspondents, writers, that span a unique broadcast TV/cable TV/OTT/Digital/Social landscape.Managed cross-network social media training, and advised executives and talent on social media crisis comms. -
Social Media Editor, Nbc Nightly NewsNbc News Oct 2015 - Dec 2017New York, Ny, UsBrought on as strategic consultant to guide social rollout of a Lester Holt exclusive interview withPres. Obama; organized rollout with the White House and NBC News stakeholders; stayed on insocial media editor role; performed audit and revamped social operations, and quickly elevatedthe brand social presence and impact:On Facebook: 24.6% growth in 3 months (+417,650 page likes) / 40% growth in 6 months;16,000,000 interactions in 3 months vs. 7,170,000 interactions in previous 3 months before myarrivalFrom Jan. to May 2016, took on interim oversight and direction of the digital team -- social anddigital editing / publishing; daily and long-term story generation; voice; original video editing /production; daily newsletter; brand promotional campaigns; paid social campaigns-Act as a managing editor in driving overall Nightly News digital editorial coverage-Oversee NBC Nightly social media publishing and reporting-Integral in driving social newsgathering and reporting across the NBC News group-Integral in driving breaking news reporting and providing in-depth editorial context, fact-checking and story generation across NBC Nightly News, MSNBC, Today and NBC Newsdigital, especially in major breaking news events -- domestic and foreign-Managing Nightly News social reporting, with focuses on breaking news, context, analysis,quality storytelling and quality video experiences-Integral in growing Nightly News digital and social audiences, and Lester Holt's social audiences,via audience growth strategies, including presence and affinity promotion, and identifying newreporting and audience outreach opportunities-Manage Nightly Newsletter and NN app alerting system -
Editorial Manager, Social MediaAbc News Apr 2015 - Aug 2015New York, New York, Us-Lead development of strategies + execute ABC News presence on all social platforms, including Facebook, Twitter, Instagram, Snapchat, Tumblr, and on TV and online -Manage editors / accounts for ABC, GMA, Nightline, World News Tonight, 20/20, Foreign, Politics social accounts -Manage + advise correspondents, producers, bureaus around world on all aspects of social media -Manage partnerships with Facebook, Twitter (Vine / Periscope), Instagram, Snapchat, Tumblr -Manage social partnerships with ESPN, BBC, Fusion, Yahoo, Lincoln Square Productions, ABC O&O affiliates -Manage social software partnerships with CrowdTangle, Spredfast, SocialFlow -Advise ABC News executives on social-related initiatives and projects, social PR, cross-platform social Integral in building, developing, implementing proprietary ABC News Social Desk system for housing user-generated content / clearing rights for all ABC News platforms and partners -Integrated analysis of web traffic and social engagement data as a critical part of ABC News social strategy -Established ABC News flagship accounts as world leaders in day-to-day and breaking news: first and final -Boosted foreign, political and hard news reporting, esp. in breaking news, on social accounts-Led charge to make Snapchat an integral part of ABC News social strategy -Grew overall ABC FB likes by 3,907,000 likes in 1 year; grew overall @ABC follows by nearly 1M in 1 year -Social traffic to ABCNews.com increased on average from 8% - 10% a day to 25% - 30% per day within 1 year -Covered Ferguson on the ground to give ABC News a strong social reporting presence / live video in Aug. + Nov -2-day hostile environment training; gas mask certified -
Social Media EditorAbc News Nov 2013 - Apr 2015New York, New York, Us -
Assignment EditorWfts-Tv Nov 2012 - Nov 2013Tampa, Fl, UsMember of assignment team managing info flow and newsgathering logistics for a leading newsoutlet in a Top 15 marketCoordinated news coverage under intense time constraints: Gathering, confirming, sharing newsinfo for reporters in field, producers in newsroom, writers in web center -
Web & Social Media EditorBay News 9 Jun 2011 - Sep 2012Us-Daily production of content for BayNews9.com and Bay News 9’s social platforms-Edited team of 30 reporters and anchors, while simultaneously writing / editing / publishingbreaking news and feature stories
Micah Grimes Skills
Micah Grimes Education Details
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Troy UniversityBroadcast Journalism
Frequently Asked Questions about Micah Grimes
What company does Micah Grimes work for?
Micah Grimes works for Viralhog
What is Micah Grimes's role at the current company?
Micah Grimes's current role is Director of Operations at ViralHog.
What is Micah Grimes's email address?
Micah Grimes's email address is mi****@****ail.com
What is Micah Grimes's direct phone number?
Micah Grimes's direct phone number is +186320*****
What schools did Micah Grimes attend?
Micah Grimes attended Troy University.
What skills is Micah Grimes known for?
Micah Grimes has skills like Video, Digital Media, Social Media, Breaking News, Broadcast Journalism, News Writing, Television, Producing, Broadcast, Videography, Video Editing, Video Production.
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